The document provides improved learning questions for various chapters from Philip Kotler's marketing management textbook.
The summaries are:
1. It improves existing questions and provides conceptual explanations for marketing terminology from chapters on company orientation, marketing strategy, market research, customer value, market segmentation, and brand equity.
2. It addresses questions on topics like the marketing information system, market sensing, competitive analysis, product strategy, services marketing, pricing strategy, marketing channels, and retailing/wholesaling.
3. The questions are improved by clarifying ambiguous terms, adding conceptual context, and focusing on one right answer rather than listing all potential options.
A Study to Indicate the Importance of Brand Awareness in Brand ChoiceProjects Kart
A Study to Indicate the Importance of Brand Awareness in Brand Choice. According to theory, consumers choose a brand they recognise, before an unfamiliar brand. If the consumers do not choose according to theories, what are the factors that have a greater effect on the buying behaviour?
There is not much research about the effect of brand awareness on brand choice, which is why this subject was investigated. One of the purposes of this dissertation was to do a research about brand awareness; to see to what extent it matters when purchasing the first time in an unfamiliar environment. One of the objectives was to determine if there were any differences in buying behaviour between the chosen cultures. The research group was limited to the students from China, India and Iran at Kristianstad University. Due to the low number of participants from India, we had to exclude them from our analysis.
The research questions were important since they structured the problem that was to be answered and made it easier to limit the scope of the dissertation. The questionnaires that were handed out reflected our research questions. This made it possible to observe which product the students recognised most and which product they recognised least. The result was used in our analysis. We used the statistic computer program SPSS, to easier see the significance of the results.
The role of product category for brand relationships CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Marc Fetscherin, Rollins College, USA
Michele Boulanger, Rollins College, USA
Cid Goncalves Filho, Universidade Fumec, Brazil
A Study to Indicate the Importance of Brand Awareness in Brand ChoiceProjects Kart
A Study to Indicate the Importance of Brand Awareness in Brand Choice. According to theory, consumers choose a brand they recognise, before an unfamiliar brand. If the consumers do not choose according to theories, what are the factors that have a greater effect on the buying behaviour?
There is not much research about the effect of brand awareness on brand choice, which is why this subject was investigated. One of the purposes of this dissertation was to do a research about brand awareness; to see to what extent it matters when purchasing the first time in an unfamiliar environment. One of the objectives was to determine if there were any differences in buying behaviour between the chosen cultures. The research group was limited to the students from China, India and Iran at Kristianstad University. Due to the low number of participants from India, we had to exclude them from our analysis.
The research questions were important since they structured the problem that was to be answered and made it easier to limit the scope of the dissertation. The questionnaires that were handed out reflected our research questions. This made it possible to observe which product the students recognised most and which product they recognised least. The result was used in our analysis. We used the statistic computer program SPSS, to easier see the significance of the results.
The role of product category for brand relationships CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Marc Fetscherin, Rollins College, USA
Michele Boulanger, Rollins College, USA
Cid Goncalves Filho, Universidade Fumec, Brazil
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….authors boards
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA
Product is the platform for attracting customers.
All organizations are in the business of attracting customers.
Can the above two statements be challenged?
Is marketing selling OR does it reduce the need for selling?
Discussion Topic: Challenge the above statements, using your own experiences as reference.
Mkt 421 guide 8 43) The Canyonlands Corporation is introducing a new produc...jagadeeshapeed
43) The Canyonlands Corporation is introducing a new product next month. To prepare for the introduction, the marketing manager is having his sales force call on distributors to explain the unique features of the new product, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. In addition, Canyonlands is budgeting 2% of its estimated sales for magazine advertising. This is an example of:
A. A pulling policy.
B. A pushing policy.
C. Selective distribution.
D. Exclusive distribution.
Mentoring Program Report ( Basic Questions regarding career)Ajeenkya D Y Patil
Mentoring is a process of using specially selected and trained individuals to provide guidance, pragmatic advice, and continuing support that will help the people in their learning and development process. Mentoring is a method of helping people acquire skills and knowledge from experienced managers who are wise in the way of the organization. According to David Clutterbuck, ‘mentoring involves primarily listening with empathy, sharing experience, professional friendship, developing insight through reflection, being a sounding board, encouraging’.
A mentor is an individual, usually older, always more experienced, who helps guide another individual's development. The mentor's role is to guide, to give advice, and to support the mentee. A mentor can help a person (mentee) improve his or her abilities and skills through observation, assessment, modeling, and by providing guidance.
Presenting this set of slides with name - Marketing Mix Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of seventy four slides. Our tailor made Marketing Mix Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Marketing Mix Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
How do you measure your company's Brand Equity?
Using popular marketing resarch methods is not effective enough any more.
I suggest combined research and analytics metology ,which allows you to get a more precise and holistic picture of the brand.
Marketing Strategy…… KEY CONCEPTS to review for ETS exam….authors boards
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational goals. --- AMA
Product is the platform for attracting customers.
All organizations are in the business of attracting customers.
Can the above two statements be challenged?
Is marketing selling OR does it reduce the need for selling?
Discussion Topic: Challenge the above statements, using your own experiences as reference.
Mkt 421 guide 8 43) The Canyonlands Corporation is introducing a new produc...jagadeeshapeed
43) The Canyonlands Corporation is introducing a new product next month. To prepare for the introduction, the marketing manager is having his sales force call on distributors to explain the unique features of the new product, how the distributors can best promote it, and what sales volume and profit margins they can reasonably expect. In addition, Canyonlands is budgeting 2% of its estimated sales for magazine advertising. This is an example of:
A. A pulling policy.
B. A pushing policy.
C. Selective distribution.
D. Exclusive distribution.
Mentoring Program Report ( Basic Questions regarding career)Ajeenkya D Y Patil
Mentoring is a process of using specially selected and trained individuals to provide guidance, pragmatic advice, and continuing support that will help the people in their learning and development process. Mentoring is a method of helping people acquire skills and knowledge from experienced managers who are wise in the way of the organization. According to David Clutterbuck, ‘mentoring involves primarily listening with empathy, sharing experience, professional friendship, developing insight through reflection, being a sounding board, encouraging’.
A mentor is an individual, usually older, always more experienced, who helps guide another individual's development. The mentor's role is to guide, to give advice, and to support the mentee. A mentor can help a person (mentee) improve his or her abilities and skills through observation, assessment, modeling, and by providing guidance.
Presenting this set of slides with name - Marketing Mix Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of seventy four slides. Our tailor made Marketing Mix Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Marketing Mix Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
How do you measure your company's Brand Equity?
Using popular marketing resarch methods is not effective enough any more.
I suggest combined research and analytics metology ,which allows you to get a more precise and holistic picture of the brand.
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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1. 1 1 1 Improving Questions for Kotler’s 22 Chapters Bohong Li April 2011
2. 2 TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21st Century 2
3. 3 People Product Marketing Production Selling 3 9. Which of the following is not a company orientation:
4. 4 Improved Question 4 4 9. Company Orientation: If Production is to Efficiency, Product Concept is to Quality, and Marketing is to Research, which of the following is TRUE of Selling Concept? Selling Concept is to Selling Push/Action Selling Concept is to Persuasion Selling Concept is to Selling Effort All of the Above None of the Above
5. 5 Production Product Company Orientations Marketing Selling There are 4 Types of Company Orientations 5
12. 10 10 9. Company Orientation: If Production is to Efficiency, Product Concept is to Quality, and Marketing is to Research, which of the following is TRUE of Selling Concept? Selling Concept is to Selling Action Selling Concept is to Persuasion Selling Concept is to Selling Effort All of the Above None of the Above Improved Question
14. 12 12 3. What part of the core business process that defines building undertanding and trust for new customers Market sensing New offering realization Customer acquisition Customer relationship management Fulfillment management
18. 16 16 Defining target markets & prospecting for new customers Core Business Process
19. 17 Core Business Process 17 Building deeper understanding, relationship & offerings
20. 18 Core Business Process 18 Receiving & approving orders, shipping goods & collecting payment
21. 19 19 3. What part of the core business process that defines the target markets & prospecting for new customers Market sensing New offering realization Customer acquisition Customer relationship management Fulfillment management
22. 20 TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment 20
23. 21 21 1. Marketing Information System (MIS) consists of the following except: A. People B. Equipment C. Information D. Procedures E. All of the above
24. 22 22 A. People, Systems, and Company Policies B. People, Assets, and Processes C. People, Equipment, and Procedures D. People, Infrastructure, and Policies E. All of the above Improved Question A marketing information system (MIS) consists of ________, ________ and _______ to gather, sort, analyze, evaluate and distribute information to marketing decision-makers
25.
26. 24 Improved Question A marketing information system (MIS) consists of ________, ________ and _______ to gather, sort, analyze, evaluate and distribute information to marketing decision-makers 24 A. People, Systems, and Company Policies B. People, Assets, and Processes C. People, Equipment, and Procedures D. People, Infrastructure, and Policies E. All of the above
27. 25 Chapter 4: Conducting Marketing Research and Forecasting Demand 25 TOP 10 Learning Questions for
28. 26 26 #1: In order to generate primary data, which amongst the following research approaches use concepts, tools, behavior and culture to understand how people live and work? A. Behavioural Data Research B. Ethnographic Research C. Focus Group Research D. Observational E. Experimentation Improved Question
29. 27 27 Concept: What are the various research approaches to gather primary data? Observational Ethnographic Focus Group Survey Behavioral Data Experimentation
30.
31. 29 29 #1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthropology to understand how people live and work? A. Behavioural Data Research B. Ethnographic Research C. Focus Group Research D. Observational E. Experimentation Improved Question
32. 30 TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5 30
33. 31 31 3. It is the feeling of satisfaction or dissatisfaction of the customer from a product’s outcome versus customer’s expectation. Customer Satisfaction Customer Loyalty Customer Perceived Value Customer Retention Customer Survey
34. 32 32 If I expect my lotion to nourish my skin and I feel that it does not, this is a measure of: Customer Perceived Value Customer Satisfaction Customer Dissonance Customer Retention Customer Regret Improved Question
35. 33 The feeling of satisfaction or dissatisfaction of the customer from a product’s outcome versus customer’s expectation. 33 Customer Satisfaction
40. Offers product and service idea Source: Marketing Management 13th Edition by Philip Kotler
41. 35 35 If I expect my lotion to nourish my skin and I feel that it does not, this is a measure of: Customer Perceived Value Customer Satisfaction Customer Dissonance Customer Retention Customer Regret Improved Question
42. 36 Top 10 Learning Questions for Chapter 06 : Analyzing Consumer Markets 36
43. 37 37 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves. Self Esteem Self Concept Lifestyle Life Cycle Stage Personality
44. 38 38 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves. Self Esteem Self Concept Self Evaluation Self Image Self Mastery Improved Question
45. 39 Concept # 4Personal Factors Age Self Concept Life Cycle Stage Lifestyle Occupation Values Wealth Personality 39
46. 40 40 4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves. Self Esteem Self Evaluation Self Concept Self Image Self Mastery Improved Question
47. 41 TOP 10 Learning Questions for Ch7: Analyzing Business Markets 41
48. 42 42 1. The following are not the characteristics that distinguishes business market from consumer market: Ethnocentrically concentrated buyers Demographically centered buyers Geographically concentrated buyers Denominationally concentrated buyers Influentially concentrated buyers Improved Question
50. 44 44 1. The following are not the characteristics that distinguishes business market from consumer market: Ethnocentrically concentrated buyers Demographically centered buyers Geographically concentrated buyers Denominationally concentrated buyers Influentially concentrated buyers Improved Question
51. 45 Chapter 8 Identifying Market Segments &Targets 45 TOP 10 Learning Questions for
52. 46 46 5. Which of the ff statements is true: The key to consumer market segmentation is recognizing customer differences. Behavioral segmentation divides buyers based on traits, values or lifestyle. Psychographic variables include religion, education, race and social class. Demographic variables are seldom associated with consumer needs and wants. All of the above
53. 47 47 The key to consumer market segmentation is: Understanding customer behavior Recognizing customer differences Identifying customer segments Defeating competition with mass marketers Implementing niche marketing Improved Question
54. 48 Bases for segmenting consumer markets: by country Geographic by region by continent by cities Psychographic lifestyle activities 48
55. 49 49 The key to consumer market segmentation is: Understanding customer behavior Recognizing customer differences Identifying customer segments Defeating competition with mass marketers Implementing niche marketing Improved Question
56. 50 TOP 10 Learning Questions for Ch 9: Creating Brand Equity 50
57. 51 51 Which of the following is not a role on a brand portfolio? Cash Cows Flankers Low-End Entry Level Niche Marketer High-End Prestige
58. 52 52 8. All of which are roles of a brand portfolio except _______________? Cash Cows Flankers Low-End Entry Level Niche Marketer High-End Prestige Improved Question
59. 53 Brand Roles on a Brand PortfolioWhat brand type is the product? CASH COWS FLANKERS HIGH-END PRESTIGE LOW-END ENTRY LEVEL From Philip Kotler’s, Marketing Management, 13th ed. 53
60. 54 Niche is a type of market segmentation, not a role on a brand portfolio FLANKERS Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position CASH COWS Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support LOW-END ENTRY LEVEL Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand HIGH-END PRESTIGE Brands that add prestige and credibility to the entire portfolio From Philip Kotler’s, Marketing Management, 13th ed. 54
61. 55 55 8. All of which are roles of a brand portfolio except _______________? Cash Cows Flankers Low-End Entry Level Niche Marketer High-End Prestige Improved Question
62. 56 TOP 10 Questions for Chapter 10: Crafting the Brand Positioning 56
63. 57 57 1. _______ are associations/benefits that can be shared with other brands. Points-of-Parity Points-of-Difference Brand Image Brand Concept Points-of-Value
64. 58 58 ________are associations that are not necessarily unique to the brand but may be shared with other brands. Points-of-Difference Points-of-Positioning Points-of-Parity Points-of-Associations Points-of-Value Improved Question
65. 59 POPs are POINTS-OF-PARITY Concept 1: POPs = + + = + SHARING FEATURES & BENEFITS 59
66. 60 60 ________are associations that are not necessarily unique to the brand but may be shared with other brands. Points-of-Difference Points-of-Positioning Points-of-Parity Points-of-Associations Points-of-Value Improved Question
67. 61 TOP 10 Learning Concepts for Chapter 11: Dealing with Competition 61
68. 62 62 2. The percentage of customers whose company’s product they prefer to buy pertains to _____. Share of mind Share of heart Share of market Both a and c Both b and c
69. 63 63 2. The percentage of customers whose company’s product they prefer to buy pertains to _____. Share of mind Share of heart Share of wallet Share of market None of the above Improved Question
70. 64 What to consider on competitor analysis? Share of market Variables Share of mind Share of heart 64
71. 65 “Name the company from which you would prefer to buy!” 65 65 “Share of heart” refers to the percentage of customers whose company’s product they want to buy
72. 66 66 2. The percentage of customers whose company’s product they prefer to buy pertains to _____. Share of mind Share of heart Share of wallet Share of market None of the above Improved Question
73. 67 TOP 10 Learning Questions for CH 12 Setting Product Strategy 67 67
74. 68 68 2. Which of the items below is a basic component of an attractive market offering to customers? Product line Up-Market Stretch Services Mixes & Quality Core benefit Percentage contribution to Sales and Profits All of the above
75. 69 Improved Question 69 69 Marketers should WOW customers by satisfying the 3 components of marketing offerings – Product Features & Quality, Services Mix & Quality, and _________. Process Efficiency & Quality Operational Efficiency & Quality Product Excellence & Quality Customer Experience & Quality Value-Based Prices
76.
77. 71 71 Marketers should WOW customers by satisfying the 3 components of marketing offerings – Product Features & Quality, Services Mix & Quality, and _________. Improved Question Process Efficiency & Quality Operational Efficiency & Quality Product Excellence & Quality Customer Experience & Quality Value-Based Prices
78. 72 TOP 10 Learning Questions for Ch 13 Designing and Managing Services
79. 73 7. Service companies are encourage to have _________ to manage the “demand” for its services: Shared services Part-time employees Increase consumer participation Reservation systems Facilities for future expansion
80. 74 7. Service companies are encourage to have _________ to manage the “demand” for its services: Shared services Peak-time efficiency Part-time employees Reservation systems Facilities for future expansion Improved Question
88. 76 7. Service companies are encourage to have _________ to manage the “demand” for its services: Shared services Peak-time efficiency Part-time employees Reservation systems Facilities for future expansion Improved Question
89. 77 TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs
90. 78 5. Which of the following is NOT a goal of companies in positioning their market offering? Greatest Market Share Product-quality Leadership Largest Market Skimming Product-price Leadership Maximum Current Profit
91. 79 Included in the 5 major pricing objectives are: Maximum Market Share & Maximum Current Profit Survival and Product-Quality Leadership Partial Cost Recovery and Maximum Market Skimming Survival and Product-Quality Leadership All of the above Improved Question
92. 80 Setting PriceSTEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING From Philip Kotler’s, Marketing Management, 13th Edition
93. 81 The price set by the company helps them achieve their GOAL in the MARKET. Setting the RIGHT PRICE allows a company to adjust its production to make them an industry leader. From Philip Kotler’s, Marketing Management, 13th Edition
94. 82 Included in the 5 major pricing objectives are: Maximum Market Share & Maximum Current Profit Survival and Product-Quality Leadership Partial Cost Recovery and Maximum Market Skimming Survival and Product-Quality Leadership All of the above Improved Question
95. 83 TOP 10 Learning Questions for Chapter 15: Designing and Managing Integrated Marketing Channels
96. 84 3. Identify the one phrase which does not pertain to channel member functions Gathering of Information Develop and disseminate persuasive communication Reach agreements on price and terms Budgeting and Planning Assume risks Provide for storage Provide for buyers payment of bills Oversee actual transfer of ownership
97. 85 3. Identify the one phrase which does not pertain to channel member functions Developing and Disseminating Persuasive Communication Budgeting and Planning Assuming Risks Providing for Storage None of the Above Improved Question
98. 86 3. Identify the one phrase which does not pertain to channel member functions Developing and Disseminating Persuasive Communication Budgeting and Planning Assuming Risks Providing for Storage None of the Above Improved Question
99. 87 TOP 10 Learning Questions for Chapter 16: Managing Retailing, Wholesaling, and Logistics
100. 88 The following are part of Wholesaling Functions, except: Selling and Promoting Bulk Breaking Management Services & Counseling Buying and assortment building Cost Bearing
101. 89 The following are part of Wholesaling Functions, except: Selling and Promoting Bulk Breaking Management Services & Counseling Buying and assortment building Profit Bearing Improved Question
105. 93 The following are part of Wholesaling Functions, except: Selling and Promoting Bulk Breaking Management Services & Counseling Buying and assortment building Profit Bearing Improved Question
106. 94 TOP 10 Learning Questions for Ch 17: Designing and Managing Integrated Marketing Communication
107. 95 7. Which is not an example of challenges in developing global communications program Alcoholic beverages cannot be advertised or sold in Muslim countries. In some countries no Ads may be directed at children under 12 Comparative ads are common in some countries but is illegal in other countries. Water is more expensive than oil in the middle eastern countries. Restrictions to tobacco products in most countries
108. 96 7. Which is not an example of challenges in developing global communications program? Alcoholic Beverages cannot be advertised or sold in Muslim countries. In some countries, no Ads may be directed to Children under 12 years of age. Comparative Ads are common in some countries but is illegal in other countries. Restrictions to tobacco products and its advertisement in most countries. None of the Above Improved Question
110. 98 Many products are restricted or forbidden in certain parts of the world. Product Alcoholic beverages cannot be advertised or sold in Muslim countries. Tobacco Products restrictions Market Segment In some countries (Norway and sweden) no ads can be directed at children under 12. Style Comparative ads are common in Us and Brazil and India.l
111. 99 7. Which is not an example of challenges in developing global communications program? Alcoholic Beverages cannot be advertised or sold in Muslim countries. In some countries, no Ads may be directed to Children under 12 years of age. Comparative Ads are common in some countries but is illegal in other countries. Restrictions to tobacco products and its advertisement in most countries. None of the Above Improved Question
112. 100 TOP 10 Learning Questions for Chapter 18 Managing Mass Communications
113. 101 3. Among these 4 advertising objectives, which of the following aims to stimulate repeat purchase of products? Informative advertising Persuasive advertising Reminder advertising Reinforcement advertising None of the above
114. 102 The advertisement of Biogesic below is an example of what advertising objective? Informative advertising Persuasive advertising Reminder advertising Reinforcement advertising None of the above Improved Question
117. 105 The advertisement of Biogesic below is an example of what advertising objective? Informative advertising Persuasive advertising Reminder advertising Reinforcement advertising None of the above Improved Question
118. 106 TOP 10 Learning Questions for Ch 19: Managing Personal Communications
119. 107 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. Make sure that success is near Make sure that success is easy Make sure that success is measurable Make sure that success is simple
120. 108 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________. Make sure that success is tangible Make sure that success is feasible Make sure that success is measurable Make sure that success is possible None of the Above Improved Question
126. 112 TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings
127. 113 7. ________ is an individual’s decision to become a regular user of the product Awareness Interest Evaluation Trial Adoption
128. 114 7. ________ is an individual’s decision to become a regular user of the product Awareness Assimilation Adaption Adoption Acceptance Improved Question
129. 115 How does a Consumer Adopt to a New Product and Service?
130. 116 The consumer becomes aware of the innovation but lacks information about it
131. 117 The consumer is stimulated to seek information about the innovation
140. 126 He tries the product to feed his curiousness…
141. 127 Juan likes Mang Inasal very much! He then decides to go there every Friday.
142. 128 7. ________ is an individual’s decision to become a regular user of the product Awareness Assimilation Adaption Adoption Acceptance Improved Question
143. 129 TOP 10 Learning Questions for Chapter 21 Tapping into Global Markets
144. 130 4. _________ consist of creating something new, where products are made specifically for a certain foreign market. Product Discovery Product Invention Product Improvement Product Adaptation None of the above
145. 131 4. _________ consist of creating something new, where products are made specifically for a certain foreign market. Product Discovery Product Invention Product Conceptualization Product Market Testing Product Integration Improved Question
146. 132 International Product and Communication Strategies Product Develop New Product Adapt Product Do Not Change Product Product adaptation Product invention Straight extension Do Not Change Communication Communication Dual adaptation Communication adaptation Adapt Communication
147. 133 Product Invention PRODUCT INVENTION- is a costly strategy, but the payoffs can be great, particularly if a company can parlay a product innovation into other countries. Sometimes the innovation even works at home.
148. 134 4. _________ consist of creating something new, where products are made specifically for a certain foreign market. Product Discovery Product Invention Product Conceptualization Product Market Testing Product Integration Improved Question
149. 135 TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run
150. 136 1. Most companies use a Functional Organization in their Marketing Departments for an effective Internal Marketing because of the main advantage of administrative ________ . Proficiency Simplicity Efficiency Stability Integrity
151. 137 What is the most common form of marketing organization, one that ensures administrative simplicity? Geographic Organization Market-Management Organization Brand-Management Organization Creative Organization Functional Organization Improved Question
152. 138 FUNCTIONAL ORGANIZATION is the most COMMON form of Marketing organization and for Administrative SIMPLICITY
153. 139 Effective Internal Marketing using FUNCTIONAL ORGANIZATION Marketing Vice President Consists of FINGERS as Specialists or Managers with different Functions Marketing administration manager New-products manager Advertising and sales promotion manager Sales manager
154. 140 What is the most common form of marketing organization, one that ensures administrative simplicity? Geographic Organization Market-Management Organization Brand-Management Organization Creative Organization Functional Organization Improved Question