The document provides an overview of developing new products, including idea generation, evaluation, concept development, business analysis, securing capital, testing, implementation, marketing, launch, and commercialization. It discusses factors for success such as identifying customer needs and market trends, determining product benefits and target markets, conducting market testing, and flexibility. It also lists reasons why new products may fail such as not defining the target market or having an insignificant point of difference.

1. Developing New Products A PRACTITIONER REPORT

6. NAICS North American Industry Classification System largely replaced the older Standard Industrial Classification (SIC)

12. Six Sigma Analysis: DMAIC 1. D efine the problem and the project goals. 2. M easure key aspects of the current process and collect relevant data. 3. A nalyze the data to investigate and verify cause-and-effect relationships. 4. I mprove or optimize. 5. Set future c ontrols.

22. Resources Contact Christian Karl Kameir [email_address] Download http://kameir.com/services.pdf