The document discusses the marketing mix, also known as the 4Ps of marketing. It begins by explaining the origins of the term "marketing mix," which was first coined in 1953 and further developed in 1960 to describe the four broad categories of product, price, place, and promotion. These four elements, known as the 4Ps, make up the basic components of a marketing plan. The document then provides details on each of the 4Ps, describing what is involved in product, price, place, and promotion decisions for a company's marketing strategy. It notes that while the 4Ps framework was originally developed in the 1960s, it remains the foundation of analyzing a company's marketing mix today.
Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
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Sales Management is the process of current exchanges of goods - and thus sales management forms an integral part of Marketing Management. A significantly broader meaning is assigned to sales management as it also encompasses managing the sales functions and the sales force.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
This Slideshare is the sole Property of the Welingkar School of Distance Learning – Reproduction of this material , without prior consent, either wholly or partially will be treated as a violation of copyright.
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POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
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POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. The term 'marketing mix' was first used in 1953
when Neil Borden, in his
American Marketing Association presidential address,
took the recipe idea one step further and coined the
term "marketing-mix". A prominent marketer,
E. Jerome McCarthy, proposed a 4 P’s classification in
1960, which has seen wide use.
3. Marketing Mix is a combination of marketing
tools that a company uses to satisfy their target
customers, and achieving organizational goals.
McCarthy classified all these marketing tools
under four broad categories:
Product
Price
Place
Promotion
These four elements are the basic components
of a marketing plan and are collectively called
4 P’s of marketing.
4. All marketing decision-making can be classified into
four strategy elements, sometimes referred to as the
marketing mix or the four P’s.
Product: What are the benefits of this product and
service to its customers?
Price: Should a price be charged to cover costs only?
Should the price allow for a profit?
Place: What can be done to make this product and
service more accessible and available?
Promotion: What can be done to increase the
visibility of this product and service? What can be done
to increase its usage or exposure?
5. Value perceivedValue perceived
in the mind ofin the mind of
the consumerthe consumer
Cover location,Cover location,
distribution, channelsdistribution, channels
and logisticsand logistics
MarketingMarketing
communicationscommunications
Collection of featuresCollection of features
and benefits thatand benefits that
provide customerprovide customer
satisfactionsatisfaction
6. Product is the actually offering by the company to its
targeted customers which also includes value added stuff.
Product may be tangible (goods) or intangible (services).
For many a product is simply the tangible, physical entity that
they may be buying or selling.
While formulating the marketing strategy, product decisions
include:
What to offer?
Brand name
Packaging
Quality
Appearance
Functionality
Accessories
Installation
After sale services
Warranty
7. Price includes the pricing strategy of the company for its
products. How much customer should pay for a product? Pricing
strategy is not only related to the profit margins but also helps in
finding target customers. Pricing decision also influence the
choice of marketing channels.
Price decisions include:
Pricing Strategy (Penetration, Skim, etc)
List Price
Payment period
Discounts
Financing
Credit terms
Using price as a weapon for rivals is as old as mankind, but it’s
risky too. Consumers are often sensitive for price, discounts and
additional offers. Another aspect of pricing is that expensive
products are considered of good quality.
8. It not only includes the place where the product is placed, all
those activities performed by the company to ensure the
availability of the product tot he targeted customers. Availability
of the product at the right place, at the right time and in the right
quantity is crucial in placement decisions.
Placement decisions include:
Placement
Distribution channels
Logistics
Inventory
Order processing
Market coverage
selection of channel members
There are many types of intermediaries such as wholesalers,
agents, retailers, the Internet, overseas distributors, direct
marketing (from manufacturer to user without an intermediary),
and many others.
9. Promotion includes all communication and selling activities to
pursuade future prospects to buy the product. Promotion decisions
include:
Advertising
Media Types
Message
Budgets
Sales promotion
Personal selling
Public relations/publicity
Direct marketing
Sponsorship
The elements of the promotions mix are integrated to form a coherent
campaign. As with all forms of communication.
As these costs are huge as compared to product price, So it’s good to
perform a break-even analysis before allocating the budget. It helps
in determining whether the new customers are worth of promotion
cost or not.
10. Marketing mix (4 P’s) was more useful in early 19’s
when production concept was in and physical products
were in larger proportion. Today, with latest
marketing concepts, marketing environment has
become more integrated.
So, in order to extend the usefulness of marketing
mix, some authors introduced a fifth P’s and then
seven P’s (People, Packaging, Process).
But the foundation of Marketing Mix still stands on
the basic 4P’s.