SlideShare a Scribd company logo
1 of 26
Social Media Adoption, Nonprofits  and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference:  Social Media: Hot or Not?
Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversations network
What is the cute dog theory?
 
 
 
 
 
The Cute Dog Theory:  Social Media Adoption and Nonprofits
Assess Audience Online Social Activities
 
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
Source:  Alan Levine – CogDog Blog Web 1.0
Web 2.0
Staff Roles
Define a box Define a Box
Start small, reiterate over and over
It takes time
Success Factors Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
Contact Information Beth Kanter [email_address] Beth’s Blog  http://beth.typepad.com
Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Hustle 101: Networking for Recent College Grads
Hustle 101: Networking for Recent College GradsHustle 101: Networking for Recent College Grads
Hustle 101: Networking for Recent College Grads
Emily Miethner
 
Using twitter for marketing and outreach -ALA Techsource 2014
Using twitter for marketing and outreach -ALA Techsource 2014Using twitter for marketing and outreach -ALA Techsource 2014
Using twitter for marketing and outreach -ALA Techsource 2014
Andy Burkhardt
 

What's hot (20)

Hustle 101: Networking for Recent College Grads
Hustle 101: Networking for Recent College GradsHustle 101: Networking for Recent College Grads
Hustle 101: Networking for Recent College Grads
 
Hands-On Social Media: Tools and Tactics to Boost Your Recruitment
Hands-On Social Media: Tools and Tactics to Boost Your RecruitmentHands-On Social Media: Tools and Tactics to Boost Your Recruitment
Hands-On Social Media: Tools and Tactics to Boost Your Recruitment
 
Social Media: Guide for Non-Profit Leaders & Volunteers
Social Media: Guide for Non-Profit Leaders & VolunteersSocial Media: Guide for Non-Profit Leaders & Volunteers
Social Media: Guide for Non-Profit Leaders & Volunteers
 
Taking Control of Social Media For Your Career - 2016
Taking Control of Social Media For Your Career - 2016Taking Control of Social Media For Your Career - 2016
Taking Control of Social Media For Your Career - 2016
 
Top Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your WebsiteTop Strategies for Better Photos on Your Website
Top Strategies for Better Photos on Your Website
 
TUESDAY. Proactive Communications: The Power of Social Media.
TUESDAY. Proactive Communications: The Power of Social Media. TUESDAY. Proactive Communications: The Power of Social Media.
TUESDAY. Proactive Communications: The Power of Social Media.
 
Why to Twitter
Why to TwitterWhy to Twitter
Why to Twitter
 
Nn we're notupworthypostingdeck
Nn we're notupworthypostingdeckNn we're notupworthypostingdeck
Nn we're notupworthypostingdeck
 
Social Media: From Strategy to Tactics
Social Media: From Strategy to TacticsSocial Media: From Strategy to Tactics
Social Media: From Strategy to Tactics
 
Finding a Job with Social Media
Finding a Job with Social MediaFinding a Job with Social Media
Finding a Job with Social Media
 
Using twitter for marketing and outreach -ALA Techsource 2014
Using twitter for marketing and outreach -ALA Techsource 2014Using twitter for marketing and outreach -ALA Techsource 2014
Using twitter for marketing and outreach -ALA Techsource 2014
 
How can we use all this technology
How can we use all this technologyHow can we use all this technology
How can we use all this technology
 
How starting a blog changed my life
How starting a blog changed my lifeHow starting a blog changed my life
How starting a blog changed my life
 
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits ConferenceNonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
 
Digital Citizenship
Digital CitizenshipDigital Citizenship
Digital Citizenship
 
Embracing Social Media Part 3
Embracing Social Media Part 3Embracing Social Media Part 3
Embracing Social Media Part 3
 
social media recruitment
social media recruitment social media recruitment
social media recruitment
 
Creating, Growing and Managing Identity in Social Networks
Creating, Growing and Managing Identity in Social NetworksCreating, Growing and Managing Identity in Social Networks
Creating, Growing and Managing Identity in Social Networks
 
How do you socialize a network?
How do you socialize a network?How do you socialize a network?
How do you socialize a network?
 
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementBeyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
 

Viewers also liked

Saleskit Brochure giới thiệu Vinpearl Golf Land Nha Trang Bay Resort Villas
Saleskit Brochure giới thiệu Vinpearl Golf Land Nha Trang Bay Resort Villas Saleskit Brochure giới thiệu Vinpearl Golf Land Nha Trang Bay Resort Villas
Saleskit Brochure giới thiệu Vinpearl Golf Land Nha Trang Bay Resort Villas
Tuấn biệt thự biển
 
ISIS in Focus
ISIS in FocusISIS in Focus
ISIS in Focus
Billy Tea
 

Viewers also liked (14)

Alfonso barcelona
Alfonso barcelonaAlfonso barcelona
Alfonso barcelona
 
Wishesh magazine may_2016
Wishesh magazine may_2016Wishesh magazine may_2016
Wishesh magazine may_2016
 
Training certificates
Training certificatesTraining certificates
Training certificates
 
RESUME
RESUMERESUME
RESUME
 
ASPECTOS GEOQUÍMICOS Y AMBIENTALES DE LOS SEDIMENTOS DEL RÍO CUCHIVERO, VENEZ...
ASPECTOS GEOQUÍMICOS Y AMBIENTALES DE LOS SEDIMENTOS DEL RÍO CUCHIVERO, VENEZ...ASPECTOS GEOQUÍMICOS Y AMBIENTALES DE LOS SEDIMENTOS DEL RÍO CUCHIVERO, VENEZ...
ASPECTOS GEOQUÍMICOS Y AMBIENTALES DE LOS SEDIMENTOS DEL RÍO CUCHIVERO, VENEZ...
 
Daily routines 2do
Daily routines 2doDaily routines 2do
Daily routines 2do
 
Especiación de metales pesados (CD, ZN, CU y CR) en el material en suspensión...
Especiación de metales pesados (CD, ZN, CU y CR) en el material en suspensión...Especiación de metales pesados (CD, ZN, CU y CR) en el material en suspensión...
Especiación de metales pesados (CD, ZN, CU y CR) en el material en suspensión...
 
La ciudadania
La ciudadaniaLa ciudadania
La ciudadania
 
Part 1 chap 1
Part 1 chap 1Part 1 chap 1
Part 1 chap 1
 
Women in Tech Leadership
Women in Tech LeadershipWomen in Tech Leadership
Women in Tech Leadership
 
Saleskit Brochure giới thiệu Vinpearl Golf Land Nha Trang Bay Resort Villas
Saleskit Brochure giới thiệu Vinpearl Golf Land Nha Trang Bay Resort Villas Saleskit Brochure giới thiệu Vinpearl Golf Land Nha Trang Bay Resort Villas
Saleskit Brochure giới thiệu Vinpearl Golf Land Nha Trang Bay Resort Villas
 
Atención a la diversidad
Atención a la diversidadAtención a la diversidad
Atención a la diversidad
 
ISIS in Focus
ISIS in FocusISIS in Focus
ISIS in Focus
 
50 ĐỀ KIỂM TRA MÔN TOÁN HKII LỚP 2
50 ĐỀ KIỂM TRA MÔN TOÁN HKII LỚP 250 ĐỀ KIỂM TRA MÔN TOÁN HKII LỚP 2
50 ĐỀ KIỂM TRA MÔN TOÁN HKII LỚP 2
 

Similar to Women Who Tech: Social Media, Nonprofits and Cut Dog Theory

Crash Course: Social Media for Arts People
Crash Course: Social Media for Arts PeopleCrash Course: Social Media for Arts People
Crash Course: Social Media for Arts People
Beth Kanter
 
Nonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social MediaNonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social Media
Beth Kanter
 
Minnesota Keynote
Minnesota KeynoteMinnesota Keynote
Minnesota Keynote
Beth Kanter
 

Similar to Women Who Tech: Social Media, Nonprofits and Cut Dog Theory (20)

Funders Network Presentation
Funders Network PresentationFunders Network Presentation
Funders Network Presentation
 
Workshop
WorkshopWorkshop
Workshop
 
Crash Course: Social Media for Arts People
Crash Course: Social Media for Arts PeopleCrash Course: Social Media for Arts People
Crash Course: Social Media for Arts People
 
Making Media Connections Workshop
Making Media Connections WorkshopMaking Media Connections Workshop
Making Media Connections Workshop
 
Take Me To The Social Web: Australia Workshop
Take Me To The Social Web: Australia WorkshopTake Me To The Social Web: Australia Workshop
Take Me To The Social Web: Australia Workshop
 
Nonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social MediaNonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social Media
 
Making Media Connections
Making Media ConnectionsMaking Media Connections
Making Media Connections
 
Nlp social media class day 1
Nlp social media class day 1Nlp social media class day 1
Nlp social media class day 1
 
Social Media Trainer's Bag of Tricks
Social Media Trainer's Bag of TricksSocial Media Trainer's Bag of Tricks
Social Media Trainer's Bag of Tricks
 
DTL Social Media Workshop 2011
DTL Social Media Workshop 2011DTL Social Media Workshop 2011
DTL Social Media Workshop 2011
 
Facebook, Twitter, and Youtube: Social media for educators
Facebook, Twitter, and Youtube: Social media for educatorsFacebook, Twitter, and Youtube: Social media for educators
Facebook, Twitter, and Youtube: Social media for educators
 
Minnesota Keynote
Minnesota KeynoteMinnesota Keynote
Minnesota Keynote
 
Intro to Social Media for Nonprofits
Intro to Social Media for NonprofitsIntro to Social Media for Nonprofits
Intro to Social Media for Nonprofits
 
Social Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise FundsSocial Media to Tell Your Story and Raise Funds
Social Media to Tell Your Story and Raise Funds
 
Leveraging Social Media: Twitter - Peer Session #1
Leveraging Social Media: Twitter - Peer Session #1Leveraging Social Media: Twitter - Peer Session #1
Leveraging Social Media: Twitter - Peer Session #1
 
Kappa Delta Sorority - Social Media Strategy
Kappa Delta Sorority - Social Media StrategyKappa Delta Sorority - Social Media Strategy
Kappa Delta Sorority - Social Media Strategy
 
#NACAMAM Social Media Strategy For Social Organizations
#NACAMAM Social Media Strategy For Social Organizations#NACAMAM Social Media Strategy For Social Organizations
#NACAMAM Social Media Strategy For Social Organizations
 
Hands-On Social Media Strategy
Hands-On Social Media StrategyHands-On Social Media Strategy
Hands-On Social Media Strategy
 
Engaging in the twittersphere 2013
Engaging in the twittersphere 2013Engaging in the twittersphere 2013
Engaging in the twittersphere 2013
 
Maximize Demosphere XVII - Twitter for Non-Profits
Maximize Demosphere XVII - Twitter for Non-ProfitsMaximize Demosphere XVII - Twitter for Non-Profits
Maximize Demosphere XVII - Twitter for Non-Profits
 

More from Beth Kanter

Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Beth Kanter
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
Beth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
Beth Kanter
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
Beth Kanter
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Beth Kanter
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
Beth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
Beth Kanter
 

More from Beth Kanter (20)

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire Nonprofits
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - Keynote
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Mini-Workshop
Mini-WorkshopMini-Workshop
Mini-Workshop
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 

Recently uploaded

MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdfMASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
Cocity Enterprises
 

Recently uploaded (20)

Toronto dominion bank investor presentation.pdf
Toronto dominion bank investor presentation.pdfToronto dominion bank investor presentation.pdf
Toronto dominion bank investor presentation.pdf
 
Lion One Corporate Presentation May 2024
Lion One Corporate Presentation May 2024Lion One Corporate Presentation May 2024
Lion One Corporate Presentation May 2024
 
Thane Call Girls , 07506202331 Kalyan Call Girls
Thane Call Girls , 07506202331 Kalyan Call GirlsThane Call Girls , 07506202331 Kalyan Call Girls
Thane Call Girls , 07506202331 Kalyan Call Girls
 
Mahendragarh Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Mahendragarh Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsMahendragarh Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Mahendragarh Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Kurla Capable Call Girls ,07506202331, Sion Affordable Call Girls
Kurla Capable Call Girls ,07506202331, Sion Affordable Call GirlsKurla Capable Call Girls ,07506202331, Sion Affordable Call Girls
Kurla Capable Call Girls ,07506202331, Sion Affordable Call Girls
 
Bhubaneswar🌹Ravi Tailkes ❤CALL GIRLS 9777949614 💟 CALL GIRLS IN bhubaneswar ...
Bhubaneswar🌹Ravi Tailkes  ❤CALL GIRLS 9777949614 💟 CALL GIRLS IN bhubaneswar ...Bhubaneswar🌹Ravi Tailkes  ❤CALL GIRLS 9777949614 💟 CALL GIRLS IN bhubaneswar ...
Bhubaneswar🌹Ravi Tailkes ❤CALL GIRLS 9777949614 💟 CALL GIRLS IN bhubaneswar ...
 
Strategic Resources May 2024 Corporate Presentation
Strategic Resources May 2024 Corporate PresentationStrategic Resources May 2024 Corporate Presentation
Strategic Resources May 2024 Corporate Presentation
 
CBD Belapur((Thane)) Charming Call Girls📞❤9833754194 Kamothe Beautiful Call G...
CBD Belapur((Thane)) Charming Call Girls📞❤9833754194 Kamothe Beautiful Call G...CBD Belapur((Thane)) Charming Call Girls📞❤9833754194 Kamothe Beautiful Call G...
CBD Belapur((Thane)) Charming Call Girls📞❤9833754194 Kamothe Beautiful Call G...
 
Business Principles, Tools, and Techniques in Participating in Various Types...
Business Principles, Tools, and Techniques  in Participating in Various Types...Business Principles, Tools, and Techniques  in Participating in Various Types...
Business Principles, Tools, and Techniques in Participating in Various Types...
 
Certified Kala Jadu, Black magic specialist in Rawalpindi and Bangali Amil ba...
Certified Kala Jadu, Black magic specialist in Rawalpindi and Bangali Amil ba...Certified Kala Jadu, Black magic specialist in Rawalpindi and Bangali Amil ba...
Certified Kala Jadu, Black magic specialist in Rawalpindi and Bangali Amil ba...
 
Significant AI Trends for the Financial Industry in 2024 and How to Utilize Them
Significant AI Trends for the Financial Industry in 2024 and How to Utilize ThemSignificant AI Trends for the Financial Industry in 2024 and How to Utilize Them
Significant AI Trends for the Financial Industry in 2024 and How to Utilize Them
 
Q1 2024 Conference Call Presentation vF.pdf
Q1 2024 Conference Call Presentation vF.pdfQ1 2024 Conference Call Presentation vF.pdf
Q1 2024 Conference Call Presentation vF.pdf
 
Premium Call Girls Bangalore Call Girls Service Just Call 🍑👄6378878445 🍑👄 Top...
Premium Call Girls Bangalore Call Girls Service Just Call 🍑👄6378878445 🍑👄 Top...Premium Call Girls Bangalore Call Girls Service Just Call 🍑👄6378878445 🍑👄 Top...
Premium Call Girls Bangalore Call Girls Service Just Call 🍑👄6378878445 🍑👄 Top...
 
W.D. Gann Theory Complete Information.pdf
W.D. Gann Theory Complete Information.pdfW.D. Gann Theory Complete Information.pdf
W.D. Gann Theory Complete Information.pdf
 
Solution Manual For Financial Statement Analysis, 13th Edition By Charles H. ...
Solution Manual For Financial Statement Analysis, 13th Edition By Charles H. ...Solution Manual For Financial Statement Analysis, 13th Edition By Charles H. ...
Solution Manual For Financial Statement Analysis, 13th Edition By Charles H. ...
 
Female Russian Escorts Mumbai Call Girls-((ANdheri))9833754194-Jogeshawri Fre...
Female Russian Escorts Mumbai Call Girls-((ANdheri))9833754194-Jogeshawri Fre...Female Russian Escorts Mumbai Call Girls-((ANdheri))9833754194-Jogeshawri Fre...
Female Russian Escorts Mumbai Call Girls-((ANdheri))9833754194-Jogeshawri Fre...
 
Technology industry / Finnish economic outlook
Technology industry / Finnish economic outlookTechnology industry / Finnish economic outlook
Technology industry / Finnish economic outlook
 
logistics industry development power point ppt.pdf
logistics industry development power point ppt.pdflogistics industry development power point ppt.pdf
logistics industry development power point ppt.pdf
 
Fixed exchange rate and flexible exchange rate.pptx
Fixed exchange rate and flexible exchange rate.pptxFixed exchange rate and flexible exchange rate.pptx
Fixed exchange rate and flexible exchange rate.pptx
 
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdfMASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
MASTERING FOREX: STRATEGIES FOR SUCCESS.pdf
 

Women Who Tech: Social Media, Nonprofits and Cut Dog Theory

Editor's Notes

  1. http://www.flickr.com/photos/emarquetti/23798083/ Warning: If you dare use my content or ideas without permission and attribution, I will embarrass you.