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Engaging in the twittersphere 2013

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Training session for Church of England

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Engaging in the twittersphere 2013

  1. 1. Engaging with theTwittersphereDr Bex Lewis, Digital FingerprintURL: http://j.mp/engagetwitterMay 2013, for: http://www.churchcommstraining.orgThis work is licensed under a Creative CommonsAttribution 3.0 Unported License.
  2. 2. Let‟s get to know eachother…
  3. 3. Image Credit: Landingnet.co.uk
  4. 4. Twitter: Screenshot Early Days
  5. 5. http://youtu.be/ddO9idmax0o
  6. 6. http://pinterest.com/pin/39265827973911808/
  7. 7. http://metro.co.uk/2013/03/21/happy-7th-birthday-twitter-from-twttr-to-200m-followers-worldwide-3552054/
  8. 8. http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/
  9. 9. http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet/
  10. 10. Beyoncé announcespregnancy …
  11. 11. http://www.socialmediadd.com/Articles.asp?ID=248
  12. 12. http://wikileaksreputationcrisis.files.wordpress.com/2013/04/twitter-account-boston-globe-bostonglobe-live-coverage-terror-boston-marathon-bombing-april-2013.png?w=640&h=433
  13. 13. False News…
  14. 14. Twitter Spokesperson:• Twitter brings you closer to thethings you are passionate about -and for millions of people acrossthe globe that is faith.• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
  15. 15. What is Twitter?• FREE” „microblogging‟ (since March 2006)• 140 characters (based on SMS) know as „Tweets‟• Read by subscribers (known as followers)• Different from Facebook (friends vs interest)• Maintain interest: not just “I had toast”• Not time/geographically dependent• A „Retweet‟ (RT) is a true compliment• #Hashtags are core to usability• Third party apps increase the usability
  16. 16. What is Twitter good for?
  17. 17. What shares well?
  18. 18. http://www.bbc.co.uk/blogs/digitalrevolution/2009/10/rushes-sequences-stephen-fry.shtmlStephen Fry: "ItsTwitter, not eruditethoughts"
  19. 19. https://twitter.com/drbexl
  20. 20. https://twitter.com/digitalfprint
  21. 21. https://twitter.com/bigbible
  22. 22. https://twitter.com
  23. 23. User Name; 160character bio; image;location• @drbexl• “Life Explorer, HE/learning, Christian, culturalhistory, WW2 posters: Keep Calm & Carry On,digital world, ENFP,#tfbloggers@digitalfprint @ww2poster @bigbible• Durham, UK/Samsung SIII · http://drbexl.co.uk”
  24. 24. http://mashable.com/guidebook/twitter/
  25. 25. Few rules, lots ofetiquette
  26. 26. http://applicant.com/wp-content/uploads/2009/04/tweetcurrency1.jpg
  27. 27. Building Relationships
  28. 28. Look for…• People you already know• People they already follow• Those who follow them• Their lists
  29. 29. Find lists on the „profilepage‟
  30. 30. https://twitter.com/drbexl/lists
  31. 31. “Cuts the noise…”
  32. 32. https://twitter.com/biblefresh/lists/memberships
  33. 33. http://www.twellow.com/search?q=bible&search_cat=
  34. 34. http://mashable.com/category/twitter-lists/
  35. 35. #HASHTAGS
  36. 36. http://www.techforluddites.com/2009/02/the-twitter-hash-tag-what-is-it-and-how-do-you-use-it.html
  37. 37. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/
  38. 38. http://sproutsocial.com/insights/2011/08/twitter-hashtags/
  39. 39. #followfriday or #ff
  40. 40. http://thenextweb.com/socialmedia/2011/09/05/the-dos-and-donts-of-twitter-hashtags/
  41. 41. Thursday 9th May, 19:55
  42. 42. Look for a #hashtag andjoin the conversation
  43. 43. https://twitter.com/search?q=%23bbcqt&src=typd
  44. 44. http://www.whatthetrend.com/top10
  45. 45. https://2012.twitter.com/en/trends.html
  46. 46. http://trendsmap.com/local/gb/durham
  47. 47. Inventing a hashtag?•Keep it short•Check that it‟s not in use•Agree beforehand at anevent
  48. 48. DON‟T…http://socialmediatoday.com/index.php?q=SMC/103334
  49. 49. https://support.twitter.com/entries/101125-about-trending-topicsNOT PERMITTED:• Adding one or more topic/hashtag to an unrelatedTweet in an attempt to gain attention in search• Repeatedly Tweeting the same topic/hashtagwithout adding value to the conversation in anattempt to get the topic trending or trending higher• Tweeting about each Trend in order to drive trafficto your profile, especially when mixed withadvertising• Listing Trends in combination with a request to befollowed• Tweeting about a Trend and posting a misleadinglink to something unrelated
  50. 50. What did Habitat do?
  51. 51. What could Habitathave done?
  52. 52. http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Don’t overthink. Running through committees,endless drafts and approval processes to get aresponse out there can cause far more damagethan good. As long as you have taken the time toassess the situation and can take a rational,respectful tone in your response, even anawkward response is OK to start with, and buysyou time to continue to respond to the problem.
  53. 53. http://econsultancy.com/uk/blog/6090-case-study-dell-s-evolution-on-twitter
  54. 54. Send a reply…• Answer questions• Genuine responses• Make a contribution to theconversation
  55. 55. Standard RTRT with comment
  56. 56. Who‟s mentioned you?
  57. 57. http://www.google.com/alerts
  58. 58. Strategy• What do you want to achieve fromTwitter?• How often will you tweet?• Will you use one or multiple accounts?• If tweeting as a brand, who will be your„face‟?• Have you access to a smartphone?• What will be your „keywords‟/hashtags?
  59. 59. When you‟re online• Manage expectations, especiallythrough the bio• Who• When• What• To expect
  60. 60. Retaining interest?• Insights• Sneak Peaks• „Discounts‟• Balancefun/serious• Support• What‟s going on?• What‟s new?
  61. 61. http://news.sky.com/story/5660/twitter-vicar-reverend-spices-up-sermons
  62. 62. http://www.slideshare.net/drbexl/daily-twitter-workout
  63. 63. THIRD PARTY APPS
  64. 64. https://hootsuite.com/dashboard#/
  65. 65. http://www.twitrbackgrounds.com
  66. 66. https://bitly.com
  67. 67. http://useqwitter.com/qwitters
  68. 68. http://tweepi.com/
  69. 69. https://apps.facebook.com/selectivetwitter/
  70. 70. https://apps.facebook.com/selectivetwitter/
  71. 71. http://twitterfall.com
  72. 72. http://twitpic.com/
  73. 73. http://www.polleverywhere.com/how-it-works
  74. 74. http://www.squidoo.com/twitterapps
  75. 75. e.g.• http://tapbots.com/software/tweetbot/• https://tweetcaster.com• http://tweetdeck.com• http://www.echofon.com
  76. 76. http://klout.com/
  77. 77. Crowdbooster (not free)https://crowdbooster.com/
  78. 78. http://www.youtube.com/watch?v=Cw8ScVYQ0PQ
  79. 79. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
  80. 80. @drbexl @digitalfprint @bigbible
  81. 81. http://www.sxc.hu/photo/1327659

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