1. Engaging with the
Twittersphere
Dr Bex Lewis, Digital Fingerprint
URL: http://j.mp/engagetwitter
May 2013, for: http://www.churchcommstraining.org
This work is licensed under a Creative Commons
Attribution 3.0 Unported License.
15. Twitter Spokesperson:
• Twitter brings you closer to the
things you are passionate about -
and for millions of people across
the globe that is faith.
• http://news.sky.com/story/1022800/
senior-bishops-to-tweet-christmas-
sermons
16. What is Twitter?
• FREE” „microblogging‟ (since March 2006)
• 140 characters (based on SMS) know as „Tweets‟
• Read by subscribers (known as followers)
• Different from Facebook (friends vs interest)
• Maintain interest: not just “I had toast”
• Not time/geographically dependent
• A „Retweet‟ (RT) is a true compliment
• #Hashtags are core to usability
• Third party apps increase the usability
58. https://support.twitter.com/entries/10
1125-about-trending-topics
NOT PERMITTED:
• Adding one or more topic/hashtag to an unrelated
Tweet in an attempt to gain attention in search
• Repeatedly Tweeting the same topic/hashtag
without adding value to the conversation in an
attempt to get the topic trending or trending higher
• Tweeting about each Trend in order to drive traffic
to your profile, especially when mixed with
advertising
• Listing Trends in combination with a request to be
followed
• Tweeting about a Trend and posting a misleading
link to something unrelated
67. Strategy
• What do you want to achieve from
Twitter?
• How often will you tweet?
• Will you use one or multiple accounts?
• If tweeting as a brand, who will be your
„face‟?
• Have you access to a smartphone?
• What will be your „keywords‟/hashtags?
68. When you‟re online
• Manage expectations, especially
through the bio
• Who
• When
• What
• To expect
Great for relationship building, finding others with similar interests … people like a bit of opinion.. Short characters – the value of an RT… sharing amongst bigger & bigger networks… One small http://yearinreview.twitter.com/en/tps.html (tweets per second 2011)
This is clear!!
How has it helped me?
So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!