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Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference

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Social Media Refresher Clinic for Nonprofits, Jeanine Guidry, Arts in the Alley

Designed for individuals and organizations in need of a refresher, this clinic will get you up-to-speed on the big social media platforms and recent changes that have an impact on your communication strategy.

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Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference

  1. 1. Social Media Refresher Jeanine D. Guidry, M.S., M.P.S. Virginia Commonwealth University/Arts in the Alley
  2. 2. Welcome! Introductions Who uses what platforms? Personally? Professionally? How do they relate?
  3. 3. BASICS: platforms Tumblr Facebook Twitter Instagram Pinterest
  4. 4. BASICS: who should do it? 1. You must. 2. Different audiences. 3. You (& your organization) are becoming obsolete if you do not participate. 4. Doing it is easy, doing it well is hard.
  5. 5. Tumblr: blogging for all of us Easy input for seven types of content: text, photo, quote, link, chat, audio, video.
  6. 6. Tumblr example
  7. 7. Tumblr example
  8. 8. Facebook Personal profiles - Never private, even if it is Groups - great for coordinating efforts, communities Pages - profiles for organizations, businesses, music educators, schools, nonprofits, etc.
  9. 9. Facebook: best practices  Conversations: talk to people  Post regularly  ALWAYS respond (well, almost…)  NEVER remove (well, almost…)  Use photos  Post information, not just marketing  Post calls to action instead of fundraising appeals  Fall back posts: inspirational quotes and facts, polls
  10. 10. Facebook examples  https://www.facebook.com/stjude  https://www.facebook.com/unicef  https://www.facebook.com/amnestyusa  https://www.facebook.com/amnestyusa  https://www.facebook.com/LewisGinter
  11. 11. Facebook example
  12. 12. Facebook example
  13. 13. Twitter • Microblogging: 140 characters • Key is creating a conversation • Following news • Become known as an expert • Professional development • Collaboration
  14. 14. Twitter Cheat Sheet  # (hash tag) a way to organize information  @ - direct reply or mention  RT retweet - posting someone else’s message again  DM Direct Message - sending a private message  Tiny.url or bit.ly - url shorteners - a way to condense web addresses and monitor click rates
  15. 15. Twitter: where to start  Create a user-friendly Twitter handle (@yourorganization or @you)  Add a photo  Find people you already know & Find people in your area (#RVA)  Find organizations you are interested in  Get a desktop or mobile client: Hootsuite, Tweetdeck  Add your Twitter handle to all your signatures/sites/cards  Read the bio of those who follow you  LISTEN
  16. 16. What makes a good tweet?  Participate in conversations: ask questions and respond  Use direct replies  Use hashtags  RT other tweets  Builds up the community  Reply to fans  Ask questions
  17. 17. What makes a good tweet – 2?  Provides/shares information  Uses photos  Use Tweetchat  Inspirational quotes  Live tweet events  BUT: there is no one-size-fits-all
  18. 18. Twitter examples
  19. 19. Twitter examples
  20. 20. Twitter examples
  21. 21. What makes a bad tweet?  Only promote your own events  Automatic posts from Facebook  Too personal  Plain inappropriate  Lack relevance  Forget to turn off auto-tweet  Talking at people
  22. 22. Ouch.  Via @KennethCole: Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC
  23. 23. Instagram Include visuals Only mobile Easy posting to Facebook, Twitter, Tumblr Create two accounts Use hashtags Video! (Also: Vine)
  24. 24. Instagram: Doctors without Borders
  25. 25. Instagram: Doctors without Borders
  26. 26. Instagram: Habitat for Humanity
  27. 27. Instagram: Habitat for Humanity
  28. 28. Pinterest Visual platform Pin websites, photos, videos to a virtual pinboard 83% women More than just recipes and decorating tips  Less time sensitive
  29. 29. Pinterest example
  30. 30. Pinterest example
  31. 31. Pinterest example
  32. 32. So how should we do this?  Don’t censor. Don’t. – instead, respond (when appropriate) or ignore (when the post is inappropriate. Caveat: always remove tweets that are indecent  Use photos and videos  Do tell stories. The most valuable use of social media is telling the stories that matter deeply to your community. What are the stories your organization needs to tell?  Do focus  Do reply - quickly  Don’t auto-post (post your Facebook status as a tweet, etc.)
  33. 33. For more info  Jeanine Guidry  guidryjd@vcu.edu/jeanine@richmondartsinthealley.com  www.facebook.com/artsinthealley  www.twitter.com/artsinthealley  www.twitter.com/redheadacademic

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