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Women Who Tech: Social Media, Nonprofits and Cut Dog Theory

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Beth Kanter
Beth Kanter
Economy & FinanceTechnology
1 of 26
Social Media Adoption, Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?
Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
What is the cute dog theory?
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The Cute Dog Theory: Social Media Adoption and Nonprofits
Assess Audience Online Social Activities
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Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
Source: Alan Levine – CogDog Blog Web 1.0
Web 2.0
Staff Roles
Define a box Define a Box
Start small, reiterate over and over
It takes time
Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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