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Social Media, NGOs, and Romania

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Beth Kanter
Beth Kanter
TechnologySports
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Photo by chodaboy Beth Kanter, Beth’s Blog, Bucharest Power of Social Media for Social Change Using Social Media Tools Successfully
Beth Kanter: Trainer Photo by Steve Goodman
Let’s Talk About My Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
Over $210,000 USD raised
 
My Long Journey Here!
I was in transit for over 32 hours
Arrived at midnight on Saturday and slept
I was not happy with my photos, so I decided to search on the tags like Romania in Flickr
 
 
 
Cute Dog Theory: Success in Social Media A story What I’m going to talk about …
 
 
 
 
The Cute Dog Theory: Success in Social Media
Assess Audience Online Social Activities
 
Content Creators Joiners
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
Strategy
Homebase One Way Social Strategy Internet Strategy: Thirds
Social Media Strategy Generate Buzz Share Story Listen Participate Community Building & Social Networking
Staff Roles
Define a box Define a Box
Start small, reiterate over and over
It takes time
Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
Choosing, Learning, Using tools
A Story …
 
Contest Opens: December 13, 2007 3:00 PM
December 13, 2007 3:01 PM
 
Strategy Make It Personal Theory Example ….
“ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
 
 
 
Will it scale?
Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
Strategy: Stories
Strategy Three R’s of Network Weaving
Relationship Building
Rewards
Reciprocity
Stories and Network Weaving …
 
Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
What’s more fun than a birthday party?
 
 
 
 
 
 
 
Where did they get all those embarrassing photos?
 
 
125 people donated 142 birthday wishes 180 views on “see me naked” photo
But my birthday was Jan. 11 th and we had 20 more days to go …
 
 
Spreading Buzz
How To Ask for Donations on Twitter
Offline/Online
 
 
24 hours before the contest ends We’re in 1 st Place
 
 
 
 
 
 
 
 
WooT! WooT!
Chan Piseth Thank you
Lessons Learned
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy
Thank you! Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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