8. If you can’t fly then run, if you can’t run then walk, if you can’t
walk then crawl, but whatever you do you have to keep
moving forward.”
9. CRAWL WALK RUN FLY
Maturity of Practice: Network Nonprofits
Linking Social with
Results and
Networks
Pilot: Focus one
campaign or channel
Incremental Capacity
Ladder of
Engagement
Content Strategy
Best Practices
Some measurement
and learning in all
above
Communications
Strategy
Development
Culture Change
Network Building
Many champions &
Influencers
Multi-Channel Engagement,
Content, and Measurement
Reflection and Continuous
Improvement
10. Share Pair
Where is your
nonprofit now?
What do you need to
do to move forward?
11. Maturity of Practice: Crawl-Walk-Run-Fly
Categories Practices
CULTURE Networked Mindset
Institutional Support
CAPACITY Staffing
Strategy
MEASUREMENT Analysis
Tools
Adjustment
LISTENING Brand Monitoring
Influencer Research
ENGAGEMENT Ladder of Engagement
CONTENT Integration/Optimization
NETWORK Influencer Engagement
Relationship Mapping
12. A Networked Mindset: A Leadership Style
• Leadership through active social participation
• Listening and cultivating organizational and
professional networks to achieve the impact
• Sharing control of decision-making
• Communicating through a network model,
rather than a broadcast model
• Openness, transparency, decentralized decision-
making, and collective action.
• Being Data Informed, learning from failure
13. Tips
• Get Their Attention
• Show How It Amplifies
Their Work
• Tweetutorials
• Peer Pressure
• Save Time
• Networking Literacy –
Feed and Tune
• Show Impact
http://www.bethkanter.org/afpcon/
14. North Carolina Early Childhood Foundation
“Being collaborative and transparent is
part of our brand. We intentionally
engage multiple organization and
people in our work. For example, we
formed a Blue Ribbon Committee of 30
of NC's distinguished business,
philanthropic, and civic leaders. They
provided input into our core principles
and strategies and suggested other
leaders we should engage to help us
achieve our goal of closing the
achievement gap and raising outcomes
for all children at the end of third
grade.”
15. Authenticity
Open and accessible to the world and
building relationships
Making interests, hobbies, passions visible
creates authenticity
41. Step 7 – Analyze Results
Joyful Funerals Metrics Mondays
Reflection and Improvement: Learning from Data
42. 1. Lead with a Networked Mindset and
become more social
2. Different stages of maturity, requires
incremental steps to improve organizational
practice
3. Data informed culture starts at the top and
embraces experiments with data
4. Data literacy - working with experts and
improving organizational skills
5. Learn from your data!
Summary
