LINK YOUR COMMUNITY  THE VALUE OF BUILDING A SOCIAL NETWORK FOR YOUR COMMUNITY. Powered by GlynnDevins
1. Social Media 3. What is LINK? 2. What do seniors think? 4. What will LINK do for you?
Social Media
User-generated Media <ul><li>50   percent of the top 25 are user-generated </li></ul><ul><li>65,000   videos posted daily ...
Social Networks <ul><li>They’re interactive, engaging and viral </li></ul><ul><li>They support word of mouth </li></ul><ul...
Growth in Use of Social Networks Dec-08 Aug-08 Source:  Pew Internet & American Life Project , 2008
Why Social Networks are so huge? <ul><li>4 th  most popular activity on the Internet </li></ul><ul><li>They allow us to ef...
1. Social Media 2. What do seniors think? 3. What is LINK? 4. What will LINK do for you?
Seniors Online <ul><li>78%  of those 50-55 </li></ul><ul><li>71%  of those 55-59 </li></ul><ul><li>62%  of those 60-64 </l...
Age and Social Network Sites Source: RapLeaf: http://blog.rapleaf.com/2007/11/13/statistics-on-googles-opensocial-platform...
Facebook Users Mature <ul><li>Women over 55 are the fastest growing demographic. </li></ul><ul><li>175.3%  increase for Fe...
What the Seniors Think <ul><li>“ I have disposed of my encyclopedias, I’ve disposed of my dictionary, I use the thesaurus ...
1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?
Community Collaboration <ul><li>Social networking tool designed for seniors </li></ul><ul><li>A web-based, password-protec...
Communication <ul><li>Between residents </li></ul><ul><li>Between staff </li></ul><ul><li>Between staff and residents </li...
Marketing Web site: LINK Community:
Marketing Web site: LINK Community:
Marketing Web site: LINK Community:
Marketing Web site: LINK Community:
 
 
 
 
 
 
 
 
1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?
Build Relationships
Leverage Existing Affinity <ul><li>Everyone is inundated </li></ul><ul><li>You need to stand out </li></ul><ul><li>Refresh...
Email Marketing <ul><li>74% of internet users age 64 and older send and receive email </li></ul><ul><li>LINK allows you to...
Permission-Based Email <ul><li>I like receiving email from companies I’ve registered with; even if I don’t always read it....
Create Efficiencies  <ul><li>Single Location </li></ul><ul><li>VCTV Connection </li></ul><ul><li>Online event registration...
Save some Green <ul><li>Print & postage costs </li></ul><ul><li>Paper-based processing </li></ul><ul><li>Save the trees-  ...
In Closing <ul><li>Social Networks rule the top </li></ul><ul><li>Seniors are savvy </li></ul><ul><li>Become part of the c...
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LINK Your Community

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LINK Your Community

  1. 1. LINK YOUR COMMUNITY THE VALUE OF BUILDING A SOCIAL NETWORK FOR YOUR COMMUNITY. Powered by GlynnDevins
  2. 2. 1. Social Media 3. What is LINK? 2. What do seniors think? 4. What will LINK do for you?
  3. 3. Social Media
  4. 4. User-generated Media <ul><li>50 percent of the top 25 are user-generated </li></ul><ul><li>65,000 videos posted daily on YouTube </li></ul><ul><li>102,000 events each month on Meetup </li></ul>Sources: Jupiter, Pew Internet Foundation, eMarketer, December 2008
  5. 5. Social Networks <ul><li>They’re interactive, engaging and viral </li></ul><ul><li>They support word of mouth </li></ul><ul><li>They’re merging with conventional web sites </li></ul><ul><li>They’re the future </li></ul>Source: eMarketer, Nielsen
  6. 6. Growth in Use of Social Networks Dec-08 Aug-08 Source: Pew Internet & American Life Project , 2008
  7. 7. Why Social Networks are so huge? <ul><li>4 th most popular activity on the Internet </li></ul><ul><li>They allow us to effectively manage extended networks </li></ul><ul><li>They provide information about others that makes it easy to interact </li></ul><ul><li>They give us new ways to connect with one another over shared interests, problems, or experiences </li></ul>
  8. 8. 1. Social Media 2. What do seniors think? 3. What is LINK? 4. What will LINK do for you?
  9. 9. Seniors Online <ul><li>78% of those 50-55 </li></ul><ul><li>71% of those 55-59 </li></ul><ul><li>62% of those 60-64 </li></ul><ul><li>56% of those 65-69 </li></ul><ul><li>45% of those 70-74. Up from 25% in 2005 </li></ul><ul><li>27% of those 75+ </li></ul><ul><li>Source: Pew Internet & American Life Project , Generations Online in 2009 </li></ul>
  10. 10. Age and Social Network Sites Source: RapLeaf: http://blog.rapleaf.com/2007/11/13/statistics-on-googles-opensocial-platform-end-users-and-facebook-users
  11. 11. Facebook Users Mature <ul><li>Women over 55 are the fastest growing demographic. </li></ul><ul><li>175.3% increase for Females </li></ul><ul><li>137.8% increase for Males </li></ul>Source: Inside Facebook: The Fastest Growing Demographic on Facebook: Women Over 55, February 2009.
  12. 12. What the Seniors Think <ul><li>“ I have disposed of my encyclopedias, I’ve disposed of my dictionary, I use the thesaurus online, the dictionary online. I use the Internet to look up anything.” </li></ul><ul><li>- Marcia Bennett, Resident </li></ul><ul><li>“ With a small community like this I think it’s really important that we get to know each other and by being able to look up profiles and see what (other residents) like and don’t like on our own online community will be great.” </li></ul><ul><li>- Becky Marley, Resident </li></ul>
  13. 13. 1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?
  14. 14. Community Collaboration <ul><li>Social networking tool designed for seniors </li></ul><ul><li>A web-based, password-protected online community </li></ul><ul><li>A central location for all your community needs: </li></ul><ul><li>Post events, activities, local and national news, weather, message boards, announcements, games. </li></ul>
  15. 15. Communication <ul><li>Between residents </li></ul><ul><li>Between staff </li></ul><ul><li>Between staff and residents </li></ul><ul><li>Between adult children and staff </li></ul><ul><li>Between depositors and residents </li></ul><ul><li>Between depositors and staff </li></ul>
  16. 16. Marketing Web site: LINK Community:
  17. 17. Marketing Web site: LINK Community:
  18. 18. Marketing Web site: LINK Community:
  19. 19. Marketing Web site: LINK Community:
  20. 28. 1. Social Media 3. What is LINK? 4. What will LINK do for you? 2. What do seniors think?
  21. 29. Build Relationships
  22. 30. Leverage Existing Affinity <ul><li>Everyone is inundated </li></ul><ul><li>You need to stand out </li></ul><ul><li>Refresh your site constantly </li></ul><ul><li>Consistently reach out with email </li></ul>
  23. 31. Email Marketing <ul><li>74% of internet users age 64 and older send and receive email </li></ul><ul><li>LINK allows you to: </li></ul><ul><li>Send branded emails, eNewsletters, announcements, event reminders, and more. </li></ul><ul><li>Pull in content from your LINK site </li></ul><ul><li>Save money on traditional email marketing campaigns </li></ul>Source: Pew Internet and American Life Project, May 2008
  24. 32. Permission-Based Email <ul><li>I like receiving email from companies I’ve registered with; even if I don’t always read it. It’s good to know it will be there when I’m ready for it. </li></ul><ul><li>My impression of companies from which I’ve purchased products/services is positively improved when I receive email from them. </li></ul><ul><li>It would be OK for companies that I now and trust send me email more frequently than they currently do. </li></ul>69% 84% 58% 57% 43% 29% 2005 2008 Source: Epsilon, “Beyond the Click: The Indirect value of Email” conducted by ROI Research, February 2009
  25. 33. Create Efficiencies <ul><li>Single Location </li></ul><ul><li>VCTV Connection </li></ul><ul><li>Online event registration </li></ul><ul><li>Surveys and Polls </li></ul><ul><li>Provide better service </li></ul>
  26. 34. Save some Green <ul><li>Print & postage costs </li></ul><ul><li>Paper-based processing </li></ul><ul><li>Save the trees- </li></ul><ul><ul><ul><li>1 ream (500 sheets) of paper uses 6% of a tree. </li></ul></ul></ul><ul><ul><ul><li>1 tree makes 16.67 reams of copy paper (8,335 sheets) </li></ul></ul></ul>
  27. 35. In Closing <ul><li>Social Networks rule the top </li></ul><ul><li>Seniors are savvy </li></ul><ul><li>Become part of the conversation </li></ul><ul><li>We are here to help </li></ul>
  28. 36. Questions…

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