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Apaso Presentation


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Apaso Presentation

  1. Getting Social With Social Media: Reaching and Teaching Your Members<br />APASO<br />Beth Kanter, Beth’s Blog<br />
  2. Beth Kanter, CEO, Zoetica<br />
  3. My passion is teaching and learning social media<br />Photo by Steve Goodman<br />
  4. Engaging<br />Content in<br />many places<br />network<br />Sharing<br />Conversations<br />Crowdsourcing<br />Fundraising<br />Online<br />Learning and content creation<br />
  5. 1995<br />
  6. What happens when technology training delivery fails?<br />
  7.<br />
  8. Why does this happen?<br />
  9. Source: Adult Learning from Stratvisions<br />
  10. The Social Media Lab<br />
  11. Overview<br />Goals:<br />-Create effective social media strategy that supports and enhances communications objectives<br />-Design and implement low risk, focused experiment<br />-Method for individual learning and improving<br />-Social Learning with social media<br />#beth-lab<br />
  12. Social Learning With Social Media<br />If two minds are better than one, what about a hundred? <br />
  13. Expectations<br />
  14. The <br />The Curriculum<br />
  15. Social Media Effective Use Check List<br />Flickr Photo by toby_maloy<br />
  16. Generate Buzz<br />Social Content<br />Engage<br />Listen<br />Social Media Strategy Blocks<br />Movement Building with Multi-Channels<br />Support Overall Communications and Internet StrategySupports Offline Action, Change of Behavior, or Impact Outcome<br />
  17. Social Content<br />acticaches<br />Social Media: Tactics and Tools<br />Movement Building and Multi-Channel<br />GenerateBuzz<br />Listen<br />Engage<br /> 10hr<br /> 15hr<br /> 20hr<br />Crawl ………..……Walk …….…….. Run ……..…………….Flyl<br />Less Time<br />
  18. Common Social Media Myths<br />Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Fear of failure <br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more <br />
  19. Spectra Gram:<br />How comfortable are you with using social media?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />
  20.<br />
  21. Photo by Preetam Rai<br />
  22. Network Effe<br />
  23. Simulation: Objective and Target Audience<br />Photo by wili/<br />
  24. Social Graphics: The Pyramid of Engagement<br />Charlene Li and Jeremiah Owyang<br />
  25. Movement Building with Multi-Channels<br />GenerateBuzz<br />Social Content<br />Engage<br />Listen<br />Review Strategy Blocks<br />
  26. Pick Your Tools: You Only Get 10 Points!<br />
  27. Thank You! <br />Beth’s Blog<br />