http://www.flickr.com/photos/booleansplit/3407202210/Because the desk is more engaging than the presentation …
http://www.flickr.com/photos/kromanfromcrs/293944959/And if it is a webinar, the computer keyboard might be more engaging
http://www.flickr.com/photos/wwworks/3058182308/Social media is transforming how nonprofits do their work and relate to external audiences. Strategic use of social media allows organizations to reach new people and bring added value to social change-driven work. A social media strategy is a powerful way to spread your advocacy messages, attract new members and donors, and increase awareness of your brand throughout the community. But how do you get started?A best practice is thoughtful experimentation…. but what fun is that to do it alone? Remember those hands-on science experiments in elementary school? Well, that’s what we’re going to be doing together – hands-on experiments, low-risk, high learning. This is an intimate, laboratory for a maximum of 12 like-minded, children-focused organizations in California.
Understand the basics of designing an effective social media strategy that supports and enhances their communication objectives. Have designed and implemented a low risk experiment that provides an opportunity for learning best practices for using Listening/Twitter/Facebook that supports their strategic objectives. Have a methodology for learning and improving a social media strategy through thoughtful experiments and analyzing its effectiveness. Document and share learning with social media.
social learning in a networked worldhttp://www.flickr.com/photos/ecstaticist/2918198742/
The remedy – education, discussion, policyLooks at the opportunity costs if they don’t participateConsider the worse case scenarios and have a policy that addresses
S -- Specific --> focus on encouraging the wearing of pacifier pins, both virtual and real, to signal support for healthy kids and familiesM -- Measurable --> how many pins are distributed to MomsRising supporters and to policymakers?A -- Attainable --> pins both virtual and real are relatively inexpensive and the ask -- to wear a pin or change your Facebook status -- is easyR -- Relevant --> the healthcare bill increasingly dominated coverage and was a high priority for lawmakers. The pins therefore signaled needed, highly symbolic support from mothersT -- Time-bound --> the healthcare bill was almost certain to be passed or die in the first half of 2010
Overview<br />Goals:<br />-Create effective social
media strategy that supports and enhances communications objectives<br />-Design and implement low risk, focused experiment<br />-Method for individual learning and improving<br />-Social Learning with social media<br />#beth-lab<br />
Generate Buzz<br />Social Content<br />Engage<br
/>Listen<br />Social Media Strategy Blocks<br />Movement Building with Multi-Channels<br />Support Overall Communications and Internet StrategySupports Offline Action, Change of Behavior, or Impact Outcome<br />
Social Content<br />acticaches<br />Social Media:
Tactics and Tools<br />Movement Building and Multi-Channel<br />GenerateBuzz<br />Listen<br />Engage<br /> 10hr<br /> 15hr<br /> 20hr<br />Crawl ………..……Walk …….…….. Run ……..…………….Flyl<br />Less Time<br />
Common Social Media Myths<br />Loss
of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Fear of failure <br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more <br />