1. How do we use social media at the
House? Which platforms do we use
and why? What’s next?
RMHC 2015 Social Media:
2. How do we use
social media at
the House?
Using Facebook as our primary platform for
information sharing, we inform and engage
the community through a variety of posts
focused on our vast mission about
successes, community support and the
families we serve.
3. Why do we focus so
heavily on
Facebook?
Facebook still leads the most
popular social networks with
nearly 1.07 Billion more active
monthly users than Twitter.
4. Who do we reach
on Facebook?3,550 likes
• 20% Men
• 80% Women
Reach – Who sees our posts?
• Men and women between the
ages of 25-44 view our content
the most.
Engagement – Who interacts?
• Men and women between the
ages of 25-44 like, comment
and share our content the most.
What are the best times to post?
• Early morning – 7:30am
• Early evening – 6:00pm
5. What are best
practices for content
generation?
Since the majority of our audience is women
ages 25-44, consider these things when writing
a post:
1. Include a visual
2. Create an emotional connection
• Can the audience relate?
3. Post a weekly series for fans to look
forward to
4. Don’t be redundant
• If promoting an event or a need, be
sure to change up the language and
images used.
7. What other
platforms do we
utilize?
Twitter – Facebook posts are
updated automatically on Twitter
for ease in management
@RMHCmke
Google+ – Google Plus is Google.
Without a profile, search results are
negative impacted. Since Google
acquired YouTube our videos are
easily linked on our Google+ page.
YouTube– Our promotional videos
are available on YouTube for easy
access.
LinkedIn– Sharing our mission
and information about RMHC on
LinkedIn is important so staff and
volunteers can share their
affiliation.
Visit our website for easy access to
all social media platforms:
8. What are some
growth
opportunities?
Hiring and Corporate
Relationship Development
Live Tweeting at Events
Video Blogging
Create Account Featuring
Programmatic and House
Operation Boards
No Upkeep Required After Initial
Development
9. What do experts say
about RMHC best
practices?
Jeff Sherman
OnMilwaukee.com
Co-Founder / President
Alyson Dixon
Moroch
Director Field Social Media
Tim Cigelske
Marquette University
Social Media Director
Sandy Ritschke
Laughlin Constable
Senior Social Specialist
