Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To Think Like A Nonprofit Social Media Genius

185,828 views

Published on

Published in: Technology, Self Improvement

How To Think Like A Nonprofit Social Media Genius

  1. How To Think Like A Nonprofit Social Media Marketing Genius Beth Kanter, Beth’s Blog http://beth.typepad.com
  2. The Inspiration … Beth Kanter, Beth’s Blog http://beth.typepad.com
  3. #1: Understand Organizational Change Theory Beth Kanter, Beth’s Blog http://beth.typepad.com
  4.  
  5.  
  6. #2: Use the Rule of Thirds Beth Kanter, Beth’s Blog http://beth.typepad.com
  7. Rule of Thirds in Photographic Composition
  8. 1/3 Web Presence 1/3 One Way 1/3 Social
  9. #3: Listen First Beth Kanter, Beth’s Blog http://beth.typepad.com
  10. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking
  11. Listening to supporters in their natural environment Beth Kanter, Beth’s Blog http://beth.typepad.com
  12. Key Words Are King!
  13. A homeless person isn’t someone you pass on your way into a fancy restaurant
  14. Do you think Twitter is Pointless? Beth Kanter, Beth’s Blog http://beth.typepad.com
  15. Twitter Search
  16. #4: Build Relationships with Influencers Beth Kanter, Beth’s Blog http://beth.typepad.com
  17. Source: David Wilcox, The Social Reporter Email Marketing Social Media Think Differently
  18.  
  19.  
  20. It’s about engaging the right 6 people
  21. #5: Make It Easy To Remix Your Content Beth Kanter, Beth’s Blog http://beth.typepad.com
  22.  
  23.  
  24. hours per week x # of weeks = results #6 No Instant Gratification Beth Kanter, Beth’s Blog http://beth.typepad.com
  25. Results require effort over time Beth Kanter, Beth’s Blog http://beth.typepad.com
  26. http://www.slideshare.net/danielle.brigida
  27. #7 Use metrics to discover what works and what doesn’t Beth Kanter, Beth’s Blog http://beth.typepad.com
  28. The Secret Sauce Raw Author Contribution Unique Blog Readers Conversation Index Authority Cost Return on Investment Avinash
  29. Unique Daily Visitors
  30.  
  31. Reading Writing Maintenance Outreach Commenting Work Flow: Time = Costs Benefits and Value
  32. How do YOU think like a social marketing genius? Beth Kanter, Beth’s Blog http://beth.typepad.com Thank you!

×