Social Media Measurement For Nonprofits

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  • Hi Beth,
    I tutor NFP specialists on so that they can join professional organisations like the Chartered Institute of Marketing and the Institute of Direct & Digital marketing here in the UK. For many marketing is an alternative word for selling or profit so you can imagine that I start 'behind the 8 ball.'
    Your presentation would be a great way to introduce the measurement of effectiveness in highly relevant communications media. Please can you send me a download link to your presentation, therefore.
    Turlough
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  • Great stuff, I like thw way you define the funnel for twitter, but do you mind to explain more the Twitterapi - Attention PS, thanks
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  • David has just shared with us some wonderful recipes and kitchen tools - but there is some additional equipment and techniques that you need:http://www.flickr.com/photos/adobemac/2438960714/
  • donations, leads, new subscribers, increased page rank,Interaction ReputationLoyaltySatisfactionSentimentFeedbackInsights about what worksDonationsLeadsSubscribersMembersSaved Time Saved CostsIncreased page rankSigned petitionsCalls or emails to government officials
  • An “impression” is counted whenever a follower sees a tweet. So, if I have 10 followers and I tweet once, that’s 10 impressions. If I tweet 3 times, that’s 30 impressions.-          The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates (so if I’m following two people that tweeted the hashtag I’d be counted twice). If I have 10 followers and I tweet once, that’s 10 followers. If I tweet 3 times, that’s still 10 followers.
  • The number/percentage of donors who clicked through from Twitter and made a donation The number/percentage of donors who clicked through from blog post and made a donation The number/percentage of donors who clicked through from seeing it on Facebook/Causes and made a donation
  • http://www.flickr.com/photos/notanartist/263545370/sizes/l/
  • I wear many hats. I’m th
  • Social Media Measurement For Nonprofits

    1. Five Measurement Tips for Social Media Housewives<br />Beth Kanter, CEO Zoetica<br />
    2. Measurement Tips, Tricks, and Tools<br />Funnel<br /><ul><li> Pick the right outcome to measure
    3. Track the entire funnel
    4. Use An Egg Timer To Track Your Time
    5. Test Your Recipes
    6. Seasoned to Taste </li></li></ul><li>1. Pick the Right Result<br />Objective, Audience, Strategy, Tactics, Time investment, <br />KD Paine<br />
    7. Identify the most important metrics to measure it!<br />
    8. Well, maybe not dead<br />“What nonprofit executive director doesn’t know what a page view is?”<br />
    9. 2. Track The Whole Funnel<br />
    10. http://bit.ly/beth53<br />
    11. @seanpower - nonprofit metrics geek<br />
    12. Seed: Twitalyzer to identify Influencers <br />  # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates<br />
    13. Seed: Social Network Analysis Tools<br />
    14. Attention: Leverage Twitter API to measure<br />An “impression” is counted whenever a follower sees a tweet. (#tweets x followers) <br />The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates<br />
    15. Engagement: What the Hashtag Tweets<br />
    16. Engagement: Bit.ly for Click Thrus<br />
    17. Conversion: Donations, Sign Ups, Etc<br />Conversion Event: Those who click on the donate linkConversion Goal: The percentage of who clicked through from blog post or Twitter to Causes Donation page<br />
    18. 3. Use An Egg Timer To Track Your Time<br />ADOLAS<br />
    19. Oh Look, A Squirrel!<br />
    20. Squirrel!<br />
    21. 4. Use a Test Kitchen<br />
    22. http://www.facebook.com/beth.kanter.blog<br />
    23. 5. Seasoned to Taste <br />Take the time to look at your data and think about what it means …<br />
    24. Measurement Tips, Tricks, and Tools<br />Funnel<br /><ul><li> Pick the right outcome to measure
    25. Track the entire funnel
    26. Use An Egg Timer To Track Your Time
    27. Test Your Recipes
    28. Seasoned to Taste </li></li></ul><li>Squirrel!<br />
    29. Beth Kanter<br />http://www.bethkanter.org<br />
    30. @afine @kanter<br />Wiki: http://networkednonprofit.wikispaces.com<br />Book on Amazon: http://bit.ly/networkednp<br />

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