1. ADVERTISMENT
 What is Advertisement ?
Advertisement is media content intended to
persuade audiences of readers, viewers or listeners to
take action on products, services and ideas.

2. Purpose
The main purpose of advertising is to inform people
about new products and services offered by an
organization, persuade people to buy these products
or make use of the services offered and then to
remind people about the organization and encourage
repeat purchase and use.

3. Characteristic Of Advertisement
1. Advertisement has the clear aims.
2. Advertisement focus on something which is communicated
from products and services.
3. Advertisement is able to interest the customer
4. Advertisement must be interesting for the customers.
5. Communication of advertisement has four elements :
 Producer
 Content
 Communication media
 Customers
6. Choose the best slogan

4. Kinds Of Advertisement
 mold advertisement
advertisement which is made and stuck by mold technique. As like
letter press, photolithography, silk screening ,inkjet, laser ,etc.
 Electronic advertisement
advertisement which is used electronic media . There are three kinds of
electronic media
Radio : this advertisement is just advertised by voice (audio).
Television: this advertisement is advertised through watch and
listen
Movie : this advertisement appears before the movie begin .

5.  digital interactive media : this advertisement needs internet
as media . as like , …
Banner , Sponsorship , Search Engine Marketing ,Classified
Ads –, E- mail Advertising –
 Iklan Luar Ruang (Out-of-Home)
out of home advertisement : this advertisement reach out the audience
who out of home, as like :
outdoor advertisement : baliho
transit advertisement : advertisement in bus, taxi, station etc
display : big screen which is out door .

6. The Language Features Of Advertisement
Simple
Clear
Short
Attractive
Persuasive
Convince

7. Structure of Advertisement
In a display advertisement we use an attention
compeller. The success of an attention compeller
depends on the way in which they are used.
They have four main appeals:-
1. Self-interest.
2. News/New.
3. Curiosity.
4. Name/Prospect.

8. How to Make an Advertisement
 Who are you?
 How to get in touch with you?
 What are you offering me?
 A picture is worth a thousand words, but reality is
worth a thousand pictures?

9. Example Of Advertisement
Visit the cart on the
road mas Jaka Bunut No. 3
2, to enjoy the food in the
region of Cirebon, which
is an egg meatballs that his
taste is very good, as good
as eating in paradise, with
low
prices, and affordable for al
l people. Orders
received on 0621144568.

10. Needed immediately secretary
work in the company PT.Fujianto21
chikafe, terms and
criteria as follows:
1. graduates S2
2. Bachelor of Computers
3. Can Communicate With Both
4. Age 20-25 years
5. female
Interested sila right to our
company, chikafe street no
21, Cirebon, West Java. more info
contact 02133354

11. Adventure Hotel
Kertasmaya 26-29 road Cirebon
Telephone 08973219123
room rate:
economy: Rp 150.000.00
Standard: Rp 200.000.00
Suite: Rp 490.000.00
for children under the age
of 15 years old, can enjoy rent free
of charge or for free.
facilities:
Swimming
pool, garden dreams, basketball
court, restorant, Indomart, library,
rock climbing.
for a 70% discount Saturday
check out time: 11 noon

13. advantage disadvantage
Television
 to reach out the large area
 has strong deliver and
influence because can
make a combine between
audio and visual
 easy to understand
Radio
 cheap
 to reach out the large area
 expensive
 quick
 No visual
 sometimes listeners not focus to
listen
Electronic Media

14. advantage disadvantage
Billboard
 cheaper because only pay once
in a year
 limited message
Out Door Media

15. advantage disadvantage
Newspaper
 Cheap
 Flexible
 long time
Magazine
 long life span
 the readers are more
 Selective
 visual quality
 not responding
 Short life span
 Clutter
 Expensive
 low flexibilities
Mold Media

16. THANKS FOR YOUR
ATTENTION