This document provides 6 tips for low cost and effective advertising: 1) Seek free help from media specialists to develop an advertising strategy; 2) Study customer demographics and trends to target the best customers; 3) Share advertising costs with vendors to expose their businesses to a wider audience. 4) Focus ads on selling products rather than awards; 5) Sponsor community events if budget allows to gain positive exposure; 6) Differentiate yourself from competition and highlight advantages to answer customer questions.

1. Low Cost and Effective
Advertising Tips
By: Cyrus Lafarre

3. 1. Radio, newspapers and magazine specialists will frequently give
free help in developing an advertising strategy. Look for out for things
like demographic information and other money-saving ways to
produce your ads.

4. 2. Study your customers and their trends. Find out who your
very best customers are and aim your ads to talk directly to
people like them. Study their behaviors and corporate your
findings in your campaign strategies.

5. 3. Share advertising costs with vendors and manufacturers that
sell to you. You can share your ad costs by exposing their
businesses and products to a wider client base.

6. 4. Remember that the message is more important than the
messenger. Focus on producing ads that sell products, bit ads that
win awards. Your main goal is to drive business and this is important
to keep in mind during the production phase.

7. 5. If its in your budget try sponsoring a community event such as
a company run, golf tournament, or something else that can be
publicized in the community. These positive exposures in the
community could possible bring in new customers.

8. 6. Differentiate yourself from your competition, and make sure to
highlight your advantages. Many clever ads fail to be specific in
selling a product and leave their potential customers with a lot of
questions.