2. Why is audience research conducted?
Audience research is conducted to ensure that the product
that is produced is tailored to its target audience.
If the product is fit for purpose it means it will be bought by
more people and the company producing it will generate
revenue from the product.
The research carried out for magazine usually is done to gain a
house style, colour scheme and typefaces so the magazine is
visually appealing to the audience.
Also research could also be carried out for the magazine name
so the product is branded in a way the audience can relate to.
3. The most important factor of research concerns
magazine articles. This is because if the reader
has no interest in the general magazine content
they will not buy the product.
Overall this means research into media products
is vital because it:
- Pinpoints a target audience
- Researches what they are interested in
- Tailors the product to suit them
- Constructs itself in a way to appease them
4. Preliminary Task
Preliminary Task
using DTP and an image manipulation programme, produce the front page of a
new school/college magazine, featuring a photograph of a student in a medium
close-up plus some appropriately laid-out text and a masthead. Additionally
candidates must produced a DTP mock-up of the layout of the contents page to
demonstrate their grasp of the programme.
How This Will Be Achieved
To achieve this I will firstly conduct market research to ensure that the magazine
front cover and contents page I product are tailored to suit my target audience.
6. The Results from my Questionnaire
From my questionnaire I built up a readership profile of my target audience for a
student magazine.
From my questionnaire I could make the following conclusions about my target
audience:
- Aged between 16-19
- Read magazines from a variety of different genres (mainly: Sport, Music + Fashion)
- Bought on average of 2 magazines a week at a price range of around £5
- Liked bright colours and preferred informal more creative front covers.
- Expected college related articles containing new information
- Also wanted the inclusion of local news into the magazine.
I will now produce my student magazine front cover and contents page with these things in
mind.
