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SIMPLIFYING YOUR marketing PLAN
MARKETING IS
everything.
The person who
stops marketing
to save money
is the person
who stops his
clock to save
time.
THE FOUR PRINCIPLES
of MARKETING
1 2 3 4
create communicate deliver exchange
The aim of marketing is to know and understand
the customer so well the product or service fits him
and sells itself.
1 CREATE
Develop your product with your
ideal customer in mind from the
very beginning.
It’s all about marketing. That is
where the real craft comes in.
2 COMMUNICATE
Promote your product effectively
to ensure your customers
understand its value.
If you wait until there is another case study in
your industry, it will be too late.
3 DELIVER
Deliver what you promised.
Satisfied customers are the best
form of marketing there is.
People share, read, and generally engage more
with any type of content when it’s surfaced
through friends and people they know and trust.
4 EXCHANGE
Set your price fairly if you want
repeat customers and plenty of
new business opportunities.
EFFECTIVE MARKETING
MEANS success.
Christine is a freelance presentation designer 
backed by over six years in the IT field. Are you 
ready to take your presentations to the next level? 
christine.argier@gmail.com

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Simplifying Your Marketing Plan