Event Media Marketing Plan There are two Marketing plan in this assignment in two different formats which will help you in getting an idea of how to make an event media marketing plan including the budgets,planning, strategies,promotion etc.

1. E.E.M.M ASSIGNMENT
Submitted by-
Utkarsh Verma
EventMediaMarketingPlan
Most People are intimidated by upscale fashion boutiques, as many a times the sales
associates in a Boutique can come across rude and snobby. Additionally, the sales
pressure on an associate can be a huge turn-off to a potential customer as it doesn't
allow people to browse and get to know the store's products at their own pace. Since
our Start-Up in the Designer Boutique offers new and also rented stuff, we need to
offer our such that It comes out as a Boutique where you can try any Wardrobe and
rent or buy clothes like your own home wardrobe.
This could be a success for a locality as it would be on easy reach for them and they
will get to have wardrobe(Clothes/Shoes/Jewelry) for every occasion with an option of
renting them. We need to ensure that we build a sizable, loyal customer base for your
new store during the first 15 to 30 days. The grand opening plan will be involving many
advertising and promotional strategies to Turn it into a memorable event!
THE EVENT MARKETING PLAN
PART ONE: DEVELOPING A MARKETING PLAN SUMMARY
Event Name Grand Opening Of a BOUTIUE FOR RENTED AND NEW WARDROBE
ACCESSORIES
Event Description The overall brand personality of our Boutique aspires to be fashionable,
customer-oriented, innovative, refreshing, stylish and educational. Our
boutique is a place where People can come to transform themselves with
beautiful clothes and take advantage of the Style Assessment and other
services that help them determine the right clothes for their unique
selves. We are a shop that educates. We help women learn about the
designers, gather with their friends, and have fun during the process. We
not only carry items that help them look good, but we also help our
customers maintain these items.
We will be having a workshop on Fashion and Wardrobe.
Objectives Objectives should be measurable. Examples might be: ‘to raise at least $X towards a
project’;‘to provide an opportunity for young people to displaytheir musical skills’;‘to help
foster a better understanding ofethnic groups in our community’ etc.
1. Start a new Trend in unisexBoutique.
2. To provide an overall wardrobe knowledge on how to carry yourselfproperly
3. Tips on Fashion.
4. Solution for Everyday wear, Rent clothes for Business
meetings,Parties,Traditional occasions etc
Target Audience
Describe the type(s) of
people w ho willattend
People:
Males,Females,Singles,Families,Couples & Children

2. your event and w ho
you w illbe targeting.
Consider their general
interests (the sort of
thing that w illappeal to
them, w hat activities
w illbe available to
keep them there.)
Detail the more specific
nature of individuals
Age group(s):
15 – 45 [openforall too]
Other audience information:
Shop timing – 9 am – 10 pm
Branding
Identify the features that
make your event unique
or special
Event name:
The Closet
{Designer Clothing for Men & Women}
Logo:
Strategies
Identify 3-5 strategies
that w illbe used to
achieve the event
objectives.
Eg…:
Advertising
Community Involvement
Event Appeal
The Closet provides both professional men & women with upscale
designer clothing and exclusive personal services. Our main
competitive advantage is the unique Style Assessment and
education emphasis in helping men & women develop their
personal style.
1. Innovative &Stylish
2. Contemporary
3. Modern
4. Fresh& New Arrivals
5. EasilyApproachable
6. Celebrityselectssection
Event Promotion
Provide an overview of
the measures you w ill
use to implement your
marketing strategies.
(You should expand on
this in more detail using
the template in Section
3)
Advertising, PR, Event appeal, what promotion will you use?
The following promotional tactics for generating buzz and
awareness about the boutique at minimal expense:
 Personal selling and word of mouth via networks of friends,
stylists and customers
 Unique visual displays in storefront on a weekly basis
 PR (local and national)
 Boutique email newsletters
 Direct mail such as postcard notices that are targeted
specifically to the customer in local areas and neighborhood

3.  Advertising can be at minimum with regular ad placements in
the local newspapers and circulating brochures in the
locality.
 Integrate style personalities and other key information into
customer database and develop customer segments.
 Create awareness of assessment through emails to
customers
Other important marketing strategies, such as developing strong
customer relationships (retention), will utilize a different mix of
marketing programs.
Promote gift giving during key holidays (Christmas, Valentine's &
Mother's Day) and utilize assessments to assist gift givers in
purchasing the appropriate gift
Market Research
Market Research is an
important part of your
event planning,
especially if this is the
first time the event has
been held. You may
w ant to undertake a
survey or other
research to determine
the likely success of the
event.
If it’s not a new event,
refer to previous data.
Economic impact
We can get a participation of the local area residents and they will
also be in touch in future due to the services offered by the
boutique.
Social impact:
The opening of a new type of boutique can have a great impact on
the clothing sense of the people and proper stylists can help them
understand how carrying yourself good will make a difference.
Monitoring
Identify the steps you
w illundertake to
evaluate the success of
your event.
Your successshould
be measured by things
such as meeting your
objectives, promotion,
publicity and media
attracted by your event.
Other achievements
and how wellyou
managed any problems
that may have
occurred.
A Post-Event
Evaluation Template is
contained in Part 4 of
this guide.
 We can use Pinterest, Twitter, Instagram and Facebook to
increase the visibility and awareness of the opening of the
Boutique.
 Sharing Wardrobe pictures on social sites identifying the
pictures with attractive tag lines like “Ranbir’s Summer
Closet”
 Putting together an external “sign” package that lets
passersby know something is happening.
 Considering promotional items like: billboards, inflatables,
balloons, searchlights, pennants, directional sandwich boards
at your parking lot entrance, etc.
 Hosting an actual ribbon cutting on the day store opens.
 Hire a photographer to chronicle the opening and using the
pictures for further marketing
 Establishing Sweepstakes and Giveaways for people
 Developing strong relationships with customers by utilizing
Style Assessment and offering services to help them
determine the right clothes for them.

4.  Providing educational materials and programs that enable
customers greater decision making confidence.
 Developing working relationships with 2-3 personal stylists
 Utilize personal referrals and stylists to reduce costs.
Event Marketing/PR Plan Template 2
Q2. Designan Innovative EventandWrite adetailedEventMarketingPlanforthe Practitioners
inHealthand Fitnesssector. Consideryourself anEventManagerand designsomethingthat
givesthe participantsgoodvisibilityandspotSalesandSalespipeline foratleasta year?
More Expectedoutof EventManager otherthan askedis:
1. How you will yougetthe participantson the Floor?
2. How will youmeasure the successof the Event?
(Hint:-Use all youhave beentaughttill date inclassandall discussionswe have done)
List of Participants
 Yoga and MeditationConsultants
 DietConsultants
 Acupressure
 Crystal Healing
 HomoeopathConsultants
 Gym Trainersand Gyms
 Dentists
 Spa Services
 Pathological labs
 Physiotherapists
 Small Private
 Hospitals(Allopath’s/MBBS/MD/etc) andmanymore…

5. Health & Wellness from Head to Toe.
Welcome 7th
April,2016
WORLD HEALTH DAY
Summary of event
Mission
We will deliver innovative fitness and lifestyle programs; our friendly,
professional staff will inspire and support you in your commitment to
enhancing the quality of your life, one person at a time and also in groups.
Vision
Our vision is to be the premier medically-based health and wellness facility
providing innovative, collaborative programming centered on the whole-health
and well-being of our community and our region. We will be known for an
exceptional member experience, with the highest quality health and fitness
services. Our event will have experts in fields such as Diet,Yoga,Full Body check
up, Health consultancy,Accupressures,Spa etc.
Values
 We value our people
 We value our customer service
 We value our fiscal integrity
 We value our community partnerships
 We value our professional expertise
Target markets
Since the list of participants has experts from all fields of health and fitness and
also women beauty experts too.
So the Target Market is OPEN FOR ALL

6. Objectives:
 Increase awareness and knowledge about healthy eating.
 Improve healthy food choices for children and adolescents at school,
after school activities, colleges and universities as well as recreation facilities.
 Improve behavioral counseling skills at all levels of health care delivery.
 Increase number of adolescents and adults aware of current physical
activity guidelinesand recommendations.
 Work with schools to enhance health curriculum to devote adequate
attention to physical activity and increase physical activity benefits awareness
with parents.
 Work with healthcare community, educational, and community
partners to raise awareness and improve dissemination of physical activity
guidelines and recommendations. Increase the number of healthcare workers
who use effective methods to encourage patients to increase physical activity.
 Increase awareness of the costs – personal and financial, related
diseases, absenteeismand the socioeconomic and personal factors associated
with overweight and obesity.
 Foster and develop relationships with local groups/individuals actively
engaged with promoting healthy eating and physical activity opportunities
across Cape Breton.
 Increase health awareness by providing health screenings, activities,
materials, demonstrations, and information;
Key strategies andinitiatives
 Offer the free visit pass when people come in to the center for the first
time.
 Create a free visit pass banner and optin form on the home page of your
website.Make sure the banner is one of the first things people see when they
land on the site (top right is ideal).Visitors can simply enter name, email and
phone number to receive the free pass instantly.
 create the same free pass optin form on the Welcome tab of your
Facebook Page.
 A modern and up to date website is crucial to make a great first
impression when people land on your site.
 Create a Facebook Page. Facebook currently has more than 700 million
users worldwide and the average user has more than 200 friends. People are
now spending more time on Facebook than any other website (including
Google!). When used correctly, the Facebook Page can generate huge amounts
of traffic and interest in our event.

7.  Reach out to the Local Community by putting up banners that will
create a hype for the event
Marketing Objectives Overview
Positioning
 Positioning the business as a part of the customers team, a coach, mentor.
 Expert coaching to reach your fitness goals
 Customized health and fitness coaching
 Put a fitness expert on your team
 A healthy approach to fitness
 Protect your health - team with an expert
 Health & Fitness for a more productive life
 Get more out of life Spa services, beauty experts to help fight everyday
pollution effects
 Mind, body and goal
 A mentoring approach to health and fitness
 Success through health and fitness
SWOT Analysis
This section should include details of the target market, market size,
competitors etc.
Strengths Weaknesses
• Event on April 7th i.e World Health
Day
• Experts from all fields under one
roof
• Delay of a certain participants.
• Unavailability of a particular
resource
Opportunities Threats
• Presence of people from all age
group is expected.
• Could be a great chance to meet
potential clients and business
people for future growth
• WHO is celebrating and organizing
an expo on the same day.

8. 1. Communication Strategy
Marketing Mix -:
Product –
We can include exhibitorsforthe eventwithaparticularregistrationamountand
provide themwith:
• One exhibitspace
• One complimentaryfull eventregistrationforconference (non-transferable
and providesaccesstobothexhibithall orfull conference)
• Online exhibitorlisting.
• Free medical checkup and dental checkup can be provided to attract
footfall.
• Lifestyle informationandscreeningswill helpbuildawarenessof healthrisks
and provide informationonhow anindividualcanmake behavioral changesto
enhance hisor herhealth. Chiropractic/podiatristoffices
• Massage therapists
• Exercise equipment specialists
• Sportsequipmentdemonstrations
• Firstaid demonstrations
• FitnessCenters
Most screeningstake several minutessoallow extratime forparticipantstoattend
these booths,orallowparticipantstopre-registerforaspecifictime forscreenings.
Suggestionsforscreeningsinclude the following:
• Bloodpressure
• Bodymass index (BMI)
• Bone densitytesting
• HealthRiskAssessments
• Flexibilitytesting
• Glucose testing
• Mobile mammography
• Nutritional analysis
• Total cholesteroltesting
• Hearing
Price -
• Ticket should be decently priced and should have some complimentary
services as cover for the ticket price

9. • Putting the sale of tickets online on social networking sites.
Promotion -
 Voicemail message reminders
 Table tents in break rooms and cafeteria
 E-mail messages
 An article in the company newsletter
 Banners
 Announcements at employee meetings
 Word of mouth
 Intranet postings
 Flyers that offer an incentive to participate in the event
One Month Prior:
Promote the event on all aspects of the health fair – such as examples of
booths,refreshments and incentive items. Considering the following ways to promote
the event:
• Bulletin boards
• Corporate newsletter
• E-mail
• Posters in high traffic areas (common rooms, bathrooms, etc.)
• Table tents
• Flyers
• Department announcements
• Begin taking pre-registrations for health screenings (if applicable).
• Arrange all food and prizes.
• Free Services on registrations
• Online coupon code for registration
On the Day ofEvent
• Remindemployeesabouttoday’sevent.Be sure tomention food,
prizesor otherfunactivities.
• Greetvendorsas theyarrive - directthemto restrooms,healthfair
room,etc
2. Budget Plan
All budgetary information should be listed within this section. Applicants should
ensure that information contained within the budget is accurate
Summary
Description Total Budget

10. Design & Print 100000
Distribution/display, 50000
Website & on-line
activity
30000
Advertising 20000
Market Research 10000
Sound Equipments 50000
Site fee 50,000
Food 50000