All Products Idea Generation & Mood Board

1. All Products
Jess Stanton

2. Posters

3. This was my original poster which followed the original house style I was aiming for. I
decided to opt for soft colours and graphics to go with the use of the recognisable
cartoon character. I soon found that as I wanted to appeal to a larger audience, using
cartoon characters aimed at children may not prove effective to the larger and older
end of my demographic.

4. For my next poster I stuck with the cartoon theme however I made it look more
suitable for an older audience but still had the cartoon element present in the
poster. I developed the poster further than the last one by adding more detailed
features such as the syringe however after looking back on it I didn’t feel it looked
very professional and also didn’t match the style of my logo or the other poster,
something I wanted to achieve. I then went on to produce a set of 3 final posters
which all had a consistent style throughout them and when I included the logo on
them, the styles of both the logo and the posters fit together making the posters
as a whole look more professional.

5. Final Posters

9. Merchandise

10. Idea Generation

11. Mood Board
T-shirt –
Available in
men and
women’s style
to appeal to
large audience.
Bright colours
for logo to
stand out
against.
Pens & Pencils – Everyday
items and so used a lot, can
be used everywhere and
anywhere and are cheap. The
may be more of a poplar item
as you don’t have to wear
them, they do not require as
much of a personal
involvement.
Wristbands – Distinctive
colours in order for
wristband to be
recognisable. Reversible,
two designs similar to
campaign house style with
alternate colours
Phone Cases – Personal item,
colours will reflect charity house
style. Suitable item for all age
ranges, many people have one
which will make them popular.
Make them for different phones
to expand who they are available
for.
Travel mugs – On the go item and so
be seen by lots of people, making
more people aware of organisation.
Also used by many ages on their way
to work, school, college etc.. and so
popular item.

12. Artwork for Merchandise

13. Final Products

15. My Own Idea: Website