3. Introduction
Hello and welcome to my pitch today I will be
pitching my new idea for the ‘Disco festival’
poster. In this presentation you will see the first
hand research , that gave me inspiration. Also
the first drafts , mood boards , test photography
and the final product at the end.
4. Proposal
What is the product being advertised?
For my festival poster it is going to be called “Disco” festival as I based my magazine on the name disco so it
could be a sponsor, by that magazine.
What are the Aims and Objectives you are trying to achieve?
On the poster it will hold the artists that are going to play at the festival. It will also have the dates of each
festival and who will be playing when, the main aim is to get people to experience the life of the festival and
make them want to come to our festival where they will get an experience of a life time.
Target Audience
The festival will also have social media icons like twitter and instagram. The target audiences will be from
ages 15-18 (Hartley) , as this is the audience that would have read the “Disco” magazine. Due to the ages it
mean that they wont have a high paying job or rank so they will have a low ‘spending power'. Not only will
the poster inform (Kats) the audiences of what the festival has to offer but also what type of music that will
be playing , as it may be directed to a certain group of people for example ‘Young alts’ or even ‘Hypebeasts’
(Maslow
What is the campaign message?
For this festival poster in will be using the slogan ‘ you only live once’ as our positive message . Due
to the fact that a festival in a once in your life experience if it is your first time , it helps you deiced if
you will go to future festivals or avoided them.
Style or approach and content
The poster will be printed on a format of A4 paper , as it is the regular size a poster and will
capture peoples attention when walking along in the street. Featuring on the poster will be a girl
(Grace) at the festival with her sunglasses on , the poster will be using a green pallet
5. Hand drawn layout
For my print bases
advertisement
posters I will have the
masthead in multiple
coloures like my
poster inspired. Also
the slogan and maybe
the logo too. The
background will
consist of a min
image either a group
of friends or a teepee
not sure yet . It also
consists of the social
media sites logo and
the festival dates and
artist as well .
7. Mood board
I have chosen these
images because my
festival poster will not
only contain the
latest music, but also
the latest fashion
trends and what
works well together. I
have also added the
type of attractions
that can be found at
the festival as well as
what can be expected
regarding the
weather.
8. Campaign Message
The campaign message with any festival event
is to grab the attention of fellow loving music
fans, to come to the festival and see there
favorite music genre and possible there
favorite artists as well. Also the campaign
message to gain awareness, by making the
news of the festival travel quickly by using
social media. For example on my festival poster
there are the social medias that they use to
help promote the festival is ‘Instagram ’ and
‘twitter’. By using a light background it helps
the text to stand out more , as it use
contrasting colors . By raising awareness of the
festival and convincing people to go, this will
help them to distress and take a break. Also in
the long run it will help them re-socialize with
people and not talk about stressing topics.
9. Photoshoot plan
project This photo-shoot will be for a festival poster. So the main aim is to capture photos that link
back to the festival vibes and experiences.
Photographer? The photographer will be me as I need to find either ,object that hold the same purpose as a
festival or a group of people to represent the festival vibes.
Casting ? For the poster if I go with a group of people I will need to find five or six people male or
female to pose as if they are at a festival and just hanging out . If I was to go with an object I’d
have to make sure it something cute and will persuade people to come to the festival.
Model
requirements?
The model requirements was to not show her face in the picture so I will work with the back of
her head or pull her hair round to the side so it covers her face .
Wardrobe and
look?
The models would have to wear casual clothing they type they find would best suite a festival.
I would advices the my model to wear something cute but also trendy, just something she
feels comfortable inn .
Hair & Make-
up
The girls would have there hair in a up/down style or they could even have it in different types
of breading . The make- up would not be to heavy but colorful and maybe some face
decoration added on the side of the face or even the forehead.
Where & when
?
The photo-shoot will take place at a park or some type of nature inspired place . I would like it
to take place on a warm day so I could get the natural sunlight to stream down to create a light
effect , but fingers crossed for good weather if it is not on our side I’ll adapted my idea to fit
around the weather.
10. House style
The types of colors I'm considering to be using on the text will be big, bright and bold,
using colors like orange, green, yellow , blue ,purple, red and many more. The reason
why is that it follows my poster of inspiration at it helps make the poster unique to
anyone else's. The social media I am considering placing on the poster are twitter and
instagram as, many people will be using these sites when at the festival taking photos
to help remember what a great time they have had. It will also help to promote the
festival and get more people involved or persuade them to go to the festival. As for
the font which will be sponsored by disco magazine , I may change the font to make it
more of a festival vibe. The font that I like the most is the top one as it flows well and
gives of the vibe of a festival . I will try and change the font colour to multicolor, as it
was inspired by the ‘Glastonbury’ festival poster , which will make it stand out.
Colour
sample
Font
samples
11. Target Audiences
• Maslow – From the festival it will mainly attracts ‘young alts’, ‘skaters’, ‘
chavers’,and blinger’. Reason why is because these types of people have
strong passions and just want to escape reality by being someone they are
not .
• Katz – By following Katz’s theory by using “Diversion” and also “Inform &
Educate” as I want my audiences to escape form reality but to also learn
from the expirers they are having at the festival
• Hartley – The target audiences for the ‘Disco festival’ will be amide at
young adults from the ages of 18-28. Reason why is because they would
be more attracted to the event, as it will contain some alcohol artist that
they would have heard of and enjoy there music as well.
• Psychographics – Psychographic is the study of personality, opinion,
values, attitude, interests and lifestyles. By following this theory my
magazine will be classed as ”Aspirers” as my festival will inspire people to
do what every they want and never give up hope when chasing their
dream.
13. Test photography
For my test photography I took arrange of different photos that are
relevant, to a festival poster. For the background I took a landscape
photo with featured nature scenery . I also took some close up images
of the grass which , I thought would make a good background . For my
model I went with one of my friends grace , as her hair colour is very
striking and would work well on my festival poster . I have two
different photos that I can choose between , one of her back and the
other of her side profile wearing sunglasses. She gave me the ok with
the side profile as she said before that she didn’t want her face in the
photo. I also have images of the sunglasses on it own in case I don’t go
with the image of grace with the sun glasses. The purpose of the sun
glasses if not used in the image with grace , I will place them on the
poster and make it look like they have fallen into the grass next to the
image of grace.
14. Production plan : Poster / Audio visual
Week beginning: April 2-8 2018
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Plan the
masthead
or main
headline
that will
be
featured
on the
poster and
also the
slogan
design the
layout of
the poster
with
colour
scheme
which
applies to
the target
audiences
. Also find
a model
and
location
for photo-
shoot
Create and
design
poster for
the festival
as it will be
released
Saturday.
Edit photo-
shoot
images
ready for
the poster.
The poster
will be sent
to printing
companies
after being
checked
over.
The
poster
will be
printed
The
poster will
be
released
for the
public to
see the
headliners
of the
festival
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Today
15. Production plan : Poster / Audio visual
Week beginning: April 9-15 2018
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Start
planning
what will
be in the
audio
advertise
ment
Start
auditions
for the
cast
Auditions Auditions Final
auditions
Get in
contact
with the
chosen
cast
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16. Production plan : Poster / Audio visual
Week beginning: April 16-22 2018
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Find a
location
Start
filming
Filming Start
editing
Editing Finish
up
editing
Release
audio
advertising
to the
public
through the
website
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17. Budget summary
These are all the costs that my business will need to make in order to create my festival
advertisement. The staff’s salary will be on the low end as they will all be in or out of university and
therefore they will want the experiences of working in the media industry. However, when the
business starts making more money , their salary will increase as they will be able to afford the profit
the company is making. The equipment are also an important investment as they will be needed in
order to create the poster and audio advertisement. The posters and flyers will be placed and hand
out in places like London, Dorking, Guildford and Epsom as they have lost of people from all over
coming over to do shopping or to visits.
Staff Salary
Editor £20,000
Photographer £12,000
Designer £19,000
Marketing £20,000
Finance 18,270
Human
resource
£19,000
Month Quantity Price
April 800 (A3) £172 (A4) £108
May 1,500 (A3) £271 (A4) £ 168
June 1,000 (A3) £177 (A4) £100
Posters
Month Quantity Price
April 500 £23
May 1,250 £62
June 1,000 £39 ( used to be £54)
Flyers
18. Risk assessments
You can see that I have completed two risk assessment as I have two different locations
, as I need to make sure that the location is safe for me to shoot there and has no risks.
19. Location recce
For taking the photos I will be working in the studio with
the model , using the stage lighting and natural lighting
to see the differences . I will also be working in a park to
capture a natural background image to place my model
over it. When on location I will need to check for any
hazards that could put my model or me in danger or
cause an accident. For example in the studio lose wires ,
or another obstacles that we could trip on.
20. Location recce
Location:
Time?
Date?
Why?
The photo shoot had taken place on the 4th January 2018
and between the hours of 10 am and 4 pm .
The reason why is because it is a flexible
time for me and my photographer to work
around, and get all the photos required for
the poster in one day.
Picture needed/Required
Shot type
Props/equipment
Lighting
Costume
Person/people
Why?
The shots I used where a different arrange of close up ,
mid-shots and long shots. The only prop that was used was
the flower crown and a pair of sunglasses. We used
arrange of natural lighting and studio lighting to get the
right shots . During the shoot the model change her
positions to portray her mood or anything that made her
feel comfy while being photographed.
The reason why I am using a range of different
shots ,is because I can choose the best images
that will make the front cover and DPS. With
these different angles you will be able to see
her facial features and outfit.
Permission needed
Contact needed to evidence of
this?
The photoshoot took place in a studio that belonged to the
artists so permission was given by the artists. We also took
some images in a park which I did a risk assessment before
letting my model onto location.
The reason why I used a studio is because it is
an environment that the artists is comfy with.
Also with shooting in the park was the main
purpose of the poster
Potential hazards/ Risks
Location specific why?
While on location the only hazards that could come up are
lose wires or any hair products, that will be used to style
the models hair e.g. curling wand.
The reason why having lose wires can be
classed as an hazard is because someone
could trip over them and hurt themselves .
Also the curling wand can be a hazard as it
can over heat or if not used and they could
burn someone.
21. Legal and ethical Constraints
There are a few legal and ethical issues that need to be follow when carrying out my advertising
campaign. Firstly, if I were to use any models it would be necessary to have the correct model release
forms signed so that I have their consent. Secondly it would be important that no offensive or violent
language is anywhere on my adverts and that everything stated on there is the truth otherwise there
would be defamation and libel. I would need to make sure that all my products are copyrighted so that
no one can copy my ideas and that if I am going to use bands’ logos for example that I have permission
so that it would not be an offense. All these regulations could potentially affect my campaign message
because any consumer could complain about if anything was misleading, for example the dates or who
will be there, and to not promote for a younger youth where it may be potentially dangerous if they go
so therefore it would be better to encourage the public of an older age and not persuade children that
they want to go. Lastly you have royalties and this means that if I wanted to use the artists’ logos, for
example, they would receive royalties because I’d want to use their work.
As for representation, I need to make sure that there are no stereotypes and that I have the festival in
mind and stick to the theme so that I do not offend anyone or single people out.
https://www.cap.org.uk/Advertising-Codes/Non-
Broadcast/CodeItem.aspx?cscid={150f46ec-6177-4783-ad69-
ffa9b9b5fb07}#.V2EuA_krLIU
