Evaluation 2

1. How effective is the
combination of your main
product and ancillary texts?
Regarding the effectiveness of the combination of my main product and my ancillary tasks, I believe I had to ensure that my
billboard and radio advert worked well with, and complimented my magazine. From my research, I found that to effectively
advertise a product it was essential to make sure the product and advertisements were in sync. It should be clear to an
audience that each promotional item is linked to the product, if they were to stand alone. For example, advertisements for Ed
Sheeran’s new album ‘Divide’ were clearly linked through a continuous colour scheme, the same font, and the use of the
divide sign. As a result, the audience are well aware of the product that is being promoted.

2. BILLBOARD;

3. Colour scheme;
As shown in the comparison of both my magazine and billboard, it is clear that I haven’t really stuck to a
colour scheme that runs through my main product to my advertisement. Whilst it may seem quite
unsuccessful and ineffective regarding the combination of my main product and ancillary task, I do not
believe using colours from my main product would have created a form of synergy in this situation. This is
because there isn’t a colour scheme within my product, in terms of each page, and therefore no one
colour would appropriately link my magazine and billboard. If my whole magazine used the colour blue,
for example, it would make sense to continue these scheme into the billboard. However, seeing as I don’t
have this continuity regarding colour, it didn’t make much sense to try and create a continuous colour
scheme with my billboard. On my billboard the colour I chosen to use as the main background is pink. This
connotes a sense of femininity, which highlights the fact that my target audience is predominantly female,
and that my article discusses a more feminine topic. Although, even though there wasn’t a colour that run
through the production as a whole, I kept the colour scheme of red, black and white for the logo. As I
duplicated the ‘Time Out’ logo from my front cover to my billboard, I also kept the colour scheme which
was used for the logo. This efficiently linked my magazine and my billboard as these colours are bold,
memorable and recognizable.

4. Text;
Regarding the text, I feel this is where I have effectively combined my main product and billboard. For example, the
‘Time Out’ logo on my billboard has been duplicated from the front cover of my magazine. This instantly links the
two and creates a strong sense of synergy. As the logo/masthead is the most memorable and recognizable aspect
from my front cover, I felt this was an important element to include on my billboard. In addition, my billboard also
continues the use of bold text. As there is a lack of text on my front cover, I made sure it was bold by using strong
fonts such as ‘arial black’. I continued this onto my billboard by using the same font. This was effective because
billboards are only really going to be seen from a distance and therefore it was important the text was strong and
bold in order to catch the eye of the public as they were passing by.
Similarly to how I duplicated my logo/masthead, I also used the image from my double page spread on my billboard.
Again, this effectively links the magazine and billboard. With my billboard, I did however try to develop this so it
wasn’t completely reflective of my double page, by using the same image 3 times. As well as varying the double
page and billboard, this also enhanced a sense of creativity and made the page more aesthetically pleasing and
interesting. This keeps a sense of continuity from the magazine to the billboard because it still includes the same
image, but just a developed version.
Overall my billboard used a similar layout and mise en scene to my magazine, so that there were no drastic changes
regarding these elements that would particularly shock or confuse the reader.
Image;

5. RADIO ADVERT;

6. Script;
The script I created for my radio advert effectively combines with my magazine. In order to link the two and create a
sense of synergy through cross media convergence I decided to incorporate part of my main article into the advert.
For example, my radio advert opens with a quote from my article, which I believe effectively expresses the same
viewpoint that I aimed to achieve with in my article, across another media platform. By forming this consistency
between the two products, people are more likely to take my product seriously as they can see that I am sticking to
the same viewpoint, even in the promotion of my product. If I was to create a radio advert that argued the opposite
of what my article discusses, my product wouldn’t be taken seriously by my target audience, and this would
therefore hugely affect the revenue from my product.
As my article topic is quite controversial and evokes emotion, I struggled to decide on what sort of soundtrack would
be best suited to fit with what I was discussing. Eventually I decided that I would need quite a neutral soundtrack,
because if I used upbeat music whilst discussing quite a sensitive topic, my advert would sound childish and
wouldn’t fulfill the tone of my magazine at all.
Soundtrack;

7. Overall I am happy with the outcome
of all three of my products, as I
believe they all follow the codes and
conventions and fulfill audience
expectations, whilst challenging
them at some points too. This
expresses my own creativity within
the productions. If I had to improve
an element of my production, I
would have used a specific colour
scheme. If I used a strong colour
theme throughout my production, I
would have been able to continue
and incorporate this scheme into my
billboard. This may have improved
the effectiveness of the combination
of my main production and ancillary
tasks.