Evaluation of my work

1. Evaluation
Tom Brett

2. Logo
In my opinion my finished logo is fit for its intended purpose because it has all the symbols for the different beliefs, interests and genders. I have
featured as any different symbols that I could find so that means I am not leaving anybody out, further showing that my logo applies to everyone,
it also means that the logo is supporting the campaigns idea of equality. Other people agreed that all the symbols put together in one
megaphone shape shows that everyone has a voice. I think my logo communicates my message clearly because it has all the different symbols
in one megaphone shape, this shows that everyone has a voice and that they should speak out about it and be treated equally. The logo links
with the rest of my production as well, I have placed it on most of my products because it looks sharp and supports the messages my products
are trying to give. Again my responses have agreed with me by saying its showing that everyone has a voice. However one of the responses
said that they didn’t know what shape the symbols were making at first, therefore meaning that the purpose of the logo is clear but not the actual
logo itself. My target audience is everyone, but more specifically younger people who use social media or are effected by social media, this is
because social media websites such as Facebook and Twitter have a lot of persuasion and influence compared to the news. I think my logo is
appropriate for my target audience because it features a lot of symbols which represent all kinds of people, by doing this I don’t believe that my
logo can be offensive to anyone for it was designed to bring people together.
My final logo is completely different to what my original intentions were, at first I had a logo that was meant to represent a jigsaw puzzle,
however that idea did not look professional enough, plus it did not make much sense. My final logo is a lot better because it looks professional,
its simple and there isn’t much colour to it so it will be able to work with more posters and other products. However my final logo has a larger
chance of people not being able to understand what it means. My logo is different to other organizations that are out there because my logo
features a lot of different symbols, and it applies to almost, if not everyone, whereas other logos are made for one specific purpose and for one
group of people generally, however my logo does not feature any text on it like most other logos do. The responses I have got from my survey
inform me that that the logo is effective because they can understand what its purpose is, however its not a graphic or shocking logo, it just uses
creativity and symbolism.
Old
Logo
New Logo
Pre Existing
Logo

3. Posters
I believe my posters are fit for their intended purpose because they suggest themes of respecting others and getting along with each other, which is what my social action is
about. The intended purposes for my posters are to spread a positive message, and to change peoples mind sets if they think negatively against certain groups of people. One
response from my survey states that they like my posters, meaning that if it is doing a little bit of good then I will keep it that way because at least it is affecting some people. I
have used a lot of text in some of my posters detailing and describing what they have been made for and what the purpose of the campaign is, however there is a balance of text
to images though, and personally I feel that my imagery portrays my message clearly enough. I also think my posters are appropriate for my target audience, which is everyone
who is interested or at least the social action applies to, they are not offensive and are made to support everyone, they do not single out anybody or make anyone stand out,
however one response from my survey has said that some of my posters have too much text and not enough images, meaning that they posters are good legally and ethically,
the problem is that if there is too much text not as many people will look at the posters and be affected by them.
My original intentions when creating my posters were to have a few people build a 3D spherical jigsaw puzzle of the earth, then take a photo when they are halfway through to
portray that the world would be better if people worked with each other, however I did not have suitable props, so I made all my products on Photo Shop, however I stuck with the
jigsaw puzzle idea but it did not turn out as well as I hoped my original intentions would, I placed an image of the earth onto a flat, square jigsaw puzzle then I roto-scoped around
2 puzzle pieces and took them away to show that the earth is not complete if we don’t stick together. Compared to my original intentions my posters are not as effective as they
would’ve been if I carried on with my original ideas, a response I got from my survey said that I need more posters that have little amount of words on them because the public will
be less likely to read the poster when they walk past it if it has too much text on it. In comparison to professional posters, my products are not as effective, this is probably
because I have not used powerful imagery or text that can scare the reader enough.
My Posters Professional Poster

4. Merchandise
When I designed and created my merchandise I went for fashion over function, whilst still trying to spread the word through my designs and products, that is why the designs are
so simple because I was trying to make them more appealing. The merchandise that I have made has got a map of the world in the shape of a jigsaw puzzle piece on it, this
linked with my original poster and logo intentions because they were all themed around the idea of puzzle pieces and the world. My later merchandise ideas were the same
however instead of having the puzzle design on my shirts, I used my logo instead, this is because it looks sharper and is more fashionable, plus it represents a stronger message.
Even though I made my shirts to be very simple I still used designs that I have made before to put on them, the designs that I have made portray a message about everyone
having a voice and how everybody is a piece of a puzzle that needs to be put together. I wanted to make the shirts fashionable so more people would potentially wear it and
spread the word, because I made them more fashionable I’m hoping that more of my target audience will wear it. My target audience consists of everybody, but mainly college
students and younger people in general like me so I wanted my products to appeal to them. My target audience have responded to my merchandise, some have said that the
shirts are good because they promote unity however a lot of responses have commented on how my shirts are too simple and do not have enough diversity with the designs.
My original intentions for my merchandise were to have shirts with the puzzle piece on it, then I moved on to create more merchandise with my logo printed on it, meaning that I
had two designs to work with so I used both to have a little bit of diversity within my products. One problem I have faced is that because I wanted my shirts to be fashionable I
made them with simplicity and did not have any complicated designs on them, but after looking at my responses I have learned that the designs were too simple and people
would’ve preferred designs that explained more about the campaign. Other responses have said that the designs are bright, colourful and link in well with the rest of my
campaign, and is effective when it is trying to spread its message. These responses make me debate whether the audience will like the merchandise or not because I have
positive feedback and feedback that indicate where I need to make improvements. Professional shirts and fashion in general tend to have very niche and hipster designs on them
that either take up the whole shirt or only take up a small amount of a shirt like a badge, where as my shirts have a large design that takes up half of the shirt, meaning that it is
not as fashionable as other shirts, plus the style isn’t as demanded as other shirts on the market.
My Merchandise Fashionable Merchandise

5. Campaign Idea
I think that my finished pieces are fit for their intended purpose, this is because I chose an event that was
already made and created, but I turned it into a campaign by making posters, merchandise and leaflets for it,
meaning that I had something to work with and a point to start at. The event was an interfaith week, so I made
posters and merchandise explaining how interfaith week is about exploring other faiths and showing off your
own whilst respecting other people whilst they do it. My poster and my leaflet are very informative because of
the fact that they are made for an event, so people want to find out what its about, where it will take place and
when it will be, therefore unlike my other products where there isn’t as much text on the products, these
posters and leaflets have to. My campaign is appropriate for my target audience because the event is set up
by college for college students and my main target audience are college students or people around my age.
Just like my merchandise I worked with my original intentions because my social action limits me with what I
can make so I decided to create a campaign and work with it, I created multiple different products for the
campaign such as a poster, leaflet and different merchandise. My survey responses have mentioned that
interfaith week is a good concept and that my campaign helps to promote it. I used a lot of text instead of
images because I wanted to inform people what interfaith week is, not try and persuade them to go.