Rustomjee Content Strategy

1. NAME:
JANVI SHAH
JAY DHANDHUKIYA
FORAM PRAJAPATI

2. TASK 1
PAINPOINTS OF BRAND

3. The main painpoint of Rustomjee is they are lacking in
HUMAN TOUCH with there customers.
Some other painpoints are:
 Their staff is extremely arrogant and ill-mannered. They dont receive calls or respond to
messages and if they do.
 Leakage problems.
 Small garden space.

4. TASK 2 & 3
BUYER PERSONA, CONTENT
BUCKET & CALENDER
https://docs.google.com/spreadsheets/d/1T6JE3mIDwo9ItWaImjuUYXMAM3IjhKI0S_nN98g7Vm4/edit#gid=0

5. TASK 4
CREATION OF POST

6. INSTAGRAM STORIES
VIDEOPOST

7. FACEBOOK IMAGE POST

8. INSTAGRAM POST

9. 1ST TWEET POST

10. 2ND TWEET POST

11. 3RD TWEET POST

12. 4TH TWEET POST

13. LISTICLE COPY
5 Thoughts parents have while buying home with kids.
 Where to buy a house?
 Amenities needed in a society for kids?
 Surroundings suitable for kids.
 Surroundings suitable for parents : Supermarket, schools etc.
 How to choose kids choice of house?

14. BLOG POST
1.Celebrate Father’s Day not just on Father’s day.
2.Home away from “HOME”
3.Proud Parents of a Daughter (adopt a daughter)
4.Janmashtami: Celebrate Bal Gopal
5.The Free India’s Verdict Day: Section 377.