The document provides information about the history and growth of Box8, an Indian food delivery startup. It discusses how Box8 was founded in 2012 and has grown to serve over 22,000 meals daily across 100+ outlets. It highlights Box8's focus on desi taste, technology, and logistics to provide a good customer experience. The document also outlines Box8's past advertising efforts on social media and insights into potential offerings for consumers and corporate customers. It shares Box8's plans to use various marketing channels like posters, hoardings, newspapers, and social media for future promotions.

2. UNDERSTANDING THE PAST

3. INTRODUCTION
Founded in 2012 by two IIT graduates - Anshul Gupta & Amit Raj - BOX8 started as a small outlet in
a corporate cafeteria. The idea was to serve Irresistible Desi Meals in a convenient, easy-to-carry box.
Today, we serve over 22,000+ meals every day across our 100+ outlets in Mumbai, Pune, Bangalore,
& Gurgaon!
Our 3 pillars of desi taste, tech, and logistics define our goal to provide a delightful end-to-end
experience every single time. Complete control over all aspects of food delivery - food quality, taste,
technology, & delivery - allows us to provide you with a world-class food ordering experience!
You’re spoilt for choices with our unique Fusion Boxes, All-in-1 meals, Desi Openers, Steak Meals,
Salads, Paratha Wraps, Sandwiches, Curries, Biryanis, Desserts, & Natural Ice-creams. We have
a wide range of hand-picked, chef-crafted options with a desi mix in anything you pick!
Superfast Delivery is our forte! We deliver piping hot meals in under 38 mins. with no delivery
charges. And did you know, we deliver late in the night till 1 AM? Oh yes, we do! ;)
The next time you feel ‘hangry’, remember that Desi Meals are just a few clicks away! :)

4. PAST ADVERTISING
Overall impressions for A Day With Box8 crossed over 14 million with Box8 enjoying
an enhancement of more than 15K followers on their social media handles on
Facebook, Twitter and Instagram.
The brand achieved their targets by working together with Influencers who helped
them reach the right youth audience through social media.

5. INSIGHTS
 CONSUMERS:
1. OFFERS, PROMOCODE & DEALS WILL BE PROVIDED TO CONSUMERS.
2. SPECIAL OFFERS & DEALS WILL BE PROVIDED TO CORPORATE & BUSINESS HOUSES FOR
BULK ORDERS.
3. BOX8 WALLET WILLADD ON 10 POINTS ON EACH ORDERS WHICH CAN BE REDEEMED IN
YOUR NEXT ORDER
4. VENDING MACHINES BY BOX8 PROVIDE MEAL THAT IS HOT, HYGIENIC, AFFORDABLE & ON-
THE-GO MEALS ARE IDEAL FOR LARGE COMPANIES, UNIVERSITIES, CO-WORKING SPACE,
AIRPORTS, RAILWAY STATIONS. SO THAT IT IS CONVIENENT FOR THE PEOPLE WHO DO NOT
WANT TO CARRY THERE TIFFINS.
 INDUSTRY:
1. BOX8 WILL PROVIDE ONE TIME MEAL FOR ITS STAFF.

6. PITCHING

7. POSTERS

8. HOARDING

9. NEWSPAPER

10. SOCIAL MEDIA

11. EMAIL

12. SHORT MESSAGE SERVICE

13. GANTT CHART (1 YEAR PLAN)
MEDIUM JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
YOUTUBE - - - ✓ ✓ ✓ ✓ - - - - ✓
NEWSPAPER ✓ ✓ ✓ - - - - - - - ✓ -
HOARDING - - - - - - - ✓ ✓ ✓ - -
SOCIAL
MEDIA
- - ✓ ✓ ✓ ✓ ✓ - - - - ✓

14. INVERTED PYRAMID OF EFFECTS
1. 90% awareness SOCIAL MEDIA
2. 70% knowledge / comprehension
NEWSPAPER create interest in the brand
among 70%
3. 40% YOUTUBE create positive feelings
about the brand amongst 40%
4. 25% SOCIAL MEDIA preference and
preference among 25%
5. 20% trail HOARDING Obtain trail
amongst 20%
6. 5% repurchase /regular use SMS
Develop & maintain regular use of
product amongst 5%

15. FUTURE

16. Mission: We always wondered why all the major food chains come
from outside India! Why not an Indian origin brand which celebrates
Indian food the way it should be? We set upon the journey to fill the
void that we felt existed - making ‘better’ Indian food available.
Anywhere. Anytime. A made in India brand for sumptuous Desi
meals.
If we look deeply, we realise only Box8 is a true Food-Tech firm
playing in the entire value chain. By doing something like this they
can have better margins but will take greater time to scale as can
be seen their growth trajectory.