Brand extension for oberio hotels and resorts

1. TOPIC: OBEROI HOTELS & RESORTS
NAME & ROLL NO:
AYUSHI SHAH - 24
JANVI SHAH - 27
JINALI SHAH - 28
UPASANA SHRIMANKAR - 34

3. BRAND HISTORY OF OBEROI HOTELS &
RESORTS
Rai Bahadur Mohan Singh Oberoi (15
August 1898 – 3 May 2002) was
an Indian hotelier, the founder and
chairman of Oberoi Hotels & Resorts,
India's second-largest hotel company,
with 35 hotels in India, Sri Lanka,
Nepal, Egypt, Australia and
Hungary.The Oberoi Group, founded in
1934, the Group is also engaged in
flight catering, airport restaurants,
travel and tour services, car rentals,
project management and corporate air
charters. Rai Bahadur M.S. Oberoi was
the first to employ women in the
hospitality sector.
The Oberoi, New Delhi
The Oberoi, Mumbai
The Oberoi, Bengaluru
The Oberoi Grand, Kolkata
The Oberoi, Gurgaon
The Oberoi Amarvilas, Agra
The Oberoi Rajvilas, Jaipur
The Oberoi Udaivilas, Udaipur
The Oberoi Vanyavilas, Rantambhore
Wildflower Hall, Shimla in the Himalayas
The Oberoi Cecil, Shimla
The Oberoi Motor Vessels Vrinda, Kerela
The Oberoi Sukhvilas Resort & Spa, Chandigarh
The Oberoi, Dubai
The Oberoi, Sahl Hasheesh
The Oberoi Zahra, Egypt
The Oberoi Philae, Egypt
The Oberoi, Bali
The Oberoi, Lombok
The Oberoi, Mauritius
The Oberio, Madina

4. BRAND EXTENSION
RAI BAHADUR MOHAN SINGH OBEROI HOTEL MANAGEMENT
SCHOOL.
The Oberoi hotels & resorts is introducing, The RBMSO Hotel Mangement School in 3
different states: MAHARASHTRA-MUMBAI, BANGALORE, NEW DELHI.

5. PRODUCT ATTRIBUTE
Housed in former traditional Oberoi hotels & resorts , RBMSO Hotel Management
School’s generous facilities allow for a hands-on delivery of Hotel, Resort, Events, and
Spa management programmes.
This “Learning By Doing” approach has long been the stronghold of traditional
RBMSO hospitality education. Lavish banqueting halls, a grand theatre, fully
equipped wet and dry spas and a multitude of inclusive restaurants with various
cuisine options enable students to experience hospitality operations first hand. In
tandem with its strong group, the school develops graduates who can both implement
their ideas in a working environment and lead the required processes, making them
absolutely employment-ready.
The RBMSO Hotel Management School offers an exciting range of programmes
founded upon the internationally recognized Oberoi traditions and focuses on global
trends, business strategy and operational leadership. Students who join the RBMSO
hotel school learn the art of Oberoi Hospitality Management and develop the principles
of the Oberoi Hospitality Touch.
Students from more than 80 nationalities study in two exceptional settings, which
offer a unique learning environment, steeped in the heritage of the RBMSO
hospitality tradition

6. BRAND STRATEGY
 The Oberoi Hotels offers value and benefits to their clients, over and above the
standard of facilities.
 They seek to provide their guests with an exemplary personal service, and level of recognition
that they have come to rely upon.
 They provide theirguest with a luxurious, relaxed environment within which to conduct
their business.
 An environment which they cannot find at their larger, more impersonal competitors.
 Their guests need to know that they can develop a relationship with the hotel that will ensure
efficiency, value for their money and reliability in supplying them with the support they
need.
 The Oberoi Hotels operates in a city with a very strong sense of community, and they want
tostay an integral part of that community.

7. CORE IDENTITY
At RBMSO Hotel Management School, our emphasis is on applied Oberoi hospitality expertise combined with
international management competencies. We teach quality hospitality management programmes founded upon
internationally recognised traditions. Our broad range of undergraduate and postgraduate programmes reflect the
diversity of the service sector and are designed to meet the needs of the industry setting standards for the 21st century.
RBMSO offers an international educational experience with students from more than 80 nationalities studying on the
two campuses. RBMSO Hotel Management School’s experienced, dynamic and open-minded management, together with
the quality and commitment of our staff, ensure that RBMSO Hotel Management School is a Leader in Hotel
Management. We look forward to welcoming you to RBMSO.”
We are proud to announce that RBMSO Hotel Management School is the hospitality school, the first institute of Higher
Education in INDIA, to receive the prestigious “Apple Distinguished School” recognition, which is awarded to centres of
educational excellence that demonstrate innovative ways to use technology to support learning goals. We use iPad, Mac
products and other digital materials to inspire student creativity, collaboration, and critical thinking, while cultivating
environments in which students are excited and curious about learning.
At the RBMSO Hotel Management School students learn the traditions of hoteliers in an authentic environment.
Students at the RBMSO hotel school can choose from a broad range of programmes:
 Hotel Operations
 Events
 Resort and Spa Management
 Food & Beverage and Restaurant Management.
RBMSO has luxurious education facilities just as Oberoi tradition.

8. EXTENDED IDENTITY
LOGO TAGLINE
WE NURTURE STUDENTS TO GIVE
MORE RELEVANCE TO THE
CURRENT PRACTICES PREVALENT
IN THE INDUSTRY
RBMSO HOTEL MANAGEMENT
SCHOOL IS FOCUSED ON
“LEARNING BY DOING”

9. LINE EXTENSION
Year 1 Food & Beverage Management
Year 2 Rooms Division Management
Year 3 - Option 1 International Hospitality
Management
Year 3 - Option 2 International Hospitality &
Events Management
Master of International Business in
Hotel & Resort Management (with
Specialisation)
Semester : 1
Core Modules: Rooms Division & Spa Management,
Human Resource Management, Revenue Management,
F&B Management, Professional Career Development,
Language (level elective)
SPECIALISATION OPTIONS:(Postgraduate Diploma)
Hotel & Events Management
Hotel Operations Management
Hotel & Restaurant Management
Semester:2
Core Modules: Principles of Swiss Hospitality Excellence,
Developing Business Leadership Skills, Managing
Cultural Diversity, Consumer Behaviour & Value
Creation • Hospitality Sales & Marketing,
Sustainability Management
SPECIALISATION OPTIONS: (Postgraduate Diploma)
Specialisation in Restaurant and Food & Beverage
Management
Specialisation in Spa & Wellness Management
Specialisation in Banquets & Events Management
Bachelor of Arts (Honours) in
International Hospitality Management
or in International Hospitality and
Events Management

10. BRAND PERSONALITY
SINCERITY– HONEST
EXCITEMENT- UP TO DATE
COMPETENCE- INTELLIGENT, SUCCESSFUL
RUGGEDNESS- NONE
SOPHISTICATION- UPPER CLASS, CHARMING

11. BRAND POSITIONING
 WHO AM I & FOR WHOM AM I ?
The Oberoi Group, founded in 1934, operates 31 hotels, Nile Cruisers and a Motor Vessel in the backwaters of Kerala. The Group is also engaged in flight catering,
airport restaurants, travel and tour services, car rentals, project management and corporate air charters. Oberoi Hotels & Resorts is synonymous the world over
with providing the right blend of service, luxury and quiet efficiency. Internationally acclaimed for all-round excellence and unparalleled levels of service, Oberoi
Hotels & Resorts have received innumerable awards and accolades.A distinctive feature of The Group's hotels is their highly motivated and well trained staff who
provide exceptionally attentive, personalised and warm service. The Group's luxury hotels have established a reputation for redefining the paradigm of luxury and
excellence in service amongst leisure hotels around the world. Oberoi Hotels & Resorts is basically for those people who can afford luxury.
For Example:
Business related People (such as Corporate people or Business Man)
Upper Class People (such as Filmstars or Luxarious Family)
 WHAT AM I ?
At RBMSO Hotel Management School, our emphasis is on applied Oberoi hospitality expertise combined with international management competencies. We teach
quality hospitality management programmes founded upon internationally recognised traditions. Our broad range of undergraduate and postgraduate
programmes reflect the diversity of the service sector and are designed to meet the needs of the industry setting standards for the 21st century. RBMSO offers an
international educational experience with students from more than 80 nationalities studying on the two campuses. RBMSO Hotel Management School’s
experienced, dynamic and open-minded management, together with the quality and commitment of our staff, ensure that RBMSO Hotel Management School is
a Leader in Hotel Management. We look forward to welcoming you to RBMSO.”
 WHY ME ?
Serene surroundings. Luxurious & legendary education. The RBMSO Hotel Management School offers an exciting range of programmes founded upon
the internationally recognized Oberoi traditions and focuses on global trends, business strategy and operational leadership. Students who join the
RBMSO hotel school learn the art of Oberoi Hospitality Management and develop the principles of the Oberoi Hospitality Touch.

12. APPEAL
NEWSPAPER HOARDING PAMPHLETS

13. APPEAL
BROCHURE WEBSITE SOCIAL MEDIA

14. BUDGET & LOCATION OF PRINT ADS
 BUDGET OF THE HOTEL MANAGEMENT SCHOOL ?
150 CRORE OR MORE THAN THAT.
 LOCATION OF PRINT ADS ?
• HOARDING LOCATION ARE ON HIGHWAY’S OF MUMBAI, BANGOLARE, NEW DELHI.
• NEWSPAPER IS PRINTED ON HINDUSTAN TIMES EDUCATION OF HT MUMBAI, HT
BANGOLARE & HT NEW DELHI