Social Media is unavoidable in corporate communications but it's a real minefield. Here's 7 ways you can avoid the dangers and pitfalls that have impacted even the biggest brands.

1. RYAN HAKES
DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT
PIONEER UTILITY RESOURCES
7 CORPORATE SOCIAL
MEDIA MISTAKES
AND HOW TO AVOID THEM

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1. Not Including
Employees on
Social Media
2
Employees when given the
opportunity, knowledge, and right
technology become an amazing
brand extension.

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2. Thinking Social
Media is Only for
Marketing
4
MARKETING / SALES / HR /
CUSTOMER SERVICE

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3. Treating Each
Social Channel the
Same
7
LinkedIn is more business formal
with longer character counts
Instagram is extremely visual
Twitter is fast-paced, starting
conversations
Facebook is your biggest reach

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4. Post and Hope –
Thoughtless Content
Shares
10
Start a continuous comment thread
on something you post, engage with
people who comment or click, re-post
it again with different copy, etc.

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5. Your Social Profiles
Appear to Be Spam Bots
12
Want a quick way to gain 0 traction
on your social strategy? Simple.
Make your company’s social profiles
read a robot and share content with
no human touch.

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6. Ignoring Your Social
Audience – Including
Negative Comments
14
Comment, like back, answer
questions, engage with their content,
etc. While these gestures may be
small, it goes a long what to how
your audience views your brand.

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7. Limiting Your Social
Content to Your Website
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Mix in relevant, entertaining, and
educational information in various
forms to keep your social profiles
fresh.

18. RYAN HAKES
DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT
PIONEER UTILITY RESOURCES
7 CORPORATE SOCIAL
MEDIA MISTAKES
AND HOW TO AVOID THEM