6. DESCRIPTION OF LOGO
The logo symbolizes grandeur &
authenticity to fashion.
As ZIP is the important hardware of
handbag. So, the word Z I P I T is
the perfect name for handbag brand.
In the logo, the letter I indicates the
brand name Z I P I T in an artistic
& smart way.
7. CREATIVE BRIEF
Handbags are touted as every
womens favorite accessory. As
branded market of handbags is
increasingly trending up, the
industry is now set to scale newer
heights.
Imbibing the spontaneous, vibrant &
independent nature of the 21st
century women, Z I P I T aims to
appeal to the woman who has high
ambitions & lives with an impulsive
spirit. It is pioneered & perfected
concept of using modern designs, &
thus, it will become favorite
handbag brand to Indian consumers.
Thus, this is reason for choosing
handbag as product for this project
