Maruti Suzuki Media Planning

1. Maruti Suzuki
Presented by
1)Juhi Prabhu – 10
2)Ayushi Shah – 24
3)Janvi Shah – 27
4)Upasana Shrimankar – 34
5)Smit Ved - 46

2. Demographic Details
 Age :- 25 & Above.
 Gender – Female & Male.
 Education – Graduation & Above.
 Occupation – Salarised Person, Bussinessman or Middle
management level.
 Income – RS.50000 & Above

3. Psychographic Details
 People who are fond of cars & love or want to have
Luxury or Comfortable Life.
 People who are willing to Pay.

4. Media Vehicles.
The Times of India
Mid-Day
Hindustan Times
Gujarat Samachar
Chitralekha
India Today

5. Reasons for Selecting this Media
Vehicles.

6. The Times of India
 This media vehicle satisfies both the demographic and
psychographic.
 People Trust the Newspaper.
 It is a prestigioNewspaper.

7. Mid-Day
 Suitable for our Product
 Promising Readership
 Popular among Demographic details.

8. Hindustan Times
 Suitable for B2C communication.
 It is a Popular Dialect.
 Has the Trusted Readership.

9. Gujarat Samachar
 Famous among Gujrati Community & Business man.
 Trusted in Gujrati Community.
 Readership is Attractive.

10. Chitralekha
 Popular Magazine in Gujarati Crowd.
 Most trusted Magazine
 Oldest Magazine

11. India Today
 It is one of the most respected & popular current affair
magazine.
 It is demand since and a Leader Magazine since 1975.
 Has the highest Readership in category of Magazine

12. Budget
Vehicles No. of In Amount
The Times of India 3 1,31,40,000
Mid Day 3 45,14,400
Hindustan Times 3 72,00,000
Gujarat Samachar 3 12,60,000
Chitralekha 2 6,58,000
India Today 3 28,35,000
Total 2,96,07,400
All the Newspaper ADS are Half Page & Magazine is full Page.

13. Date of Insertion
1st Week 2nd Week 3rd Week 4th Week
TOI/GS HT/MD/IT TOI/GS HT/CHITRA
5th Week 6th Week 7th Week 8th Week
MD/IT TOI/GS HT/IT MD/CHITRA

14. THANK YOU