1. The Top Ten Things I
Learned In Public
Relations
#1-What Public
Relations means
During the first week of class, we
were asked for our definition of
what public relations means.
We learned that public relations
is a four step process: RACE. It
stands for Research, Action,
Communication, and
Evaluation.
#2- Technology

2. Being up-to-date in
technology will help a
public relations
professional be more
successful in the field
because they will have the
best resources.
#3- Writing Skills
While interviewing a
public relations
professional, I realized
how much of a role
writing has in public
relations.

3. #4- Be Prepare for
any Situation
A PR professional must be
prepared for any issue that
might arise. When the disaster
with Dominos Pizza happened,
the company did not publically
react for 48 hours. Many were
upset because it seemed as if it
was not a big deal to the
company. PR professionals
have to be aware of what is
going on, and they must be
quick to react and solve the
problem.
#5- Research

4. No matter what the situation is,
it is important
to have researched the topic. If
you are working with a client, it
is a good idea to research the
background of the company/
client. Knowing information
ahead of time will help you to
become more familiar with the
client’s style.
#6-Resumes

5. Creating the proper resume will
show a potential boss that you
are organized and responsible.
It is important to include the
highlights of your
accomplishments, but in an
organized fashion.
#7- Ethics and Morals
This class has taught me to
always remember people’s
values and lifestyles while
working in the public relations
field. You would not want your
company or product to offend a
group of individuals.
Considering society will help
you to work to your most full
potential.

6. #8- News Releases
There are certain points that
must be included in a news
release in order for it to have
that title. It is important to mark
the date of when you want it to
be released to the press. Your
article must stand out in the
editor’s mind in order for it to
be picked for release.
#9- Work Week

7. There is not a typical work
week for a person working in
public relations. Sometimes a
week will be slow, but others
will be hectic. Staying
organized is key when it comes
to time management.
#10-Job Interview
Our public relations class took
a significant amount of time
learning skills on how to have
the best job interview. It is
important to dress properly and
to have great social skills. You
must be able to answer
questions on the spot.