This was a guest lecture for an undergrad class in Exhibition Operations at UNLV, but has great information for professionals too. A great primer for those newer to engaging in social media.

1. By Stephanie Selesnick
President, International Trade Information, Inc.
@StephSelesnick – Stephanie@intltradeinfo.com

2.  Uses/Reasons to use Social Media in Expos
and Conventions
 Biggest challenges in the industry
 Social Media Platforms & Etiquette
 Engaging community 24/7
 Q&A

3.  2nd Generation trade show pro
 Former international expo organizer
 Now:
 Help Internationalize U.S.-based Trade Shows
 Conference Manager
 Blogger
 Community Engagement Ringleader
 Trainer, Speaker

4. True/False
1. You can use the exact same message written
exactly the same way for all social media
platforms
2. Hashtags should be used on everything
3. It’s true if you see it on the internet
4. You can permanently erase anything that’s
been posted on the internet
5. HR people never google potential
interns/workers

5. True/False:
6. Pinterest and Instagram have no place in
business communications
7. Blogs are not Social Media
Short Answers
1. The B2B platform is: _________________
2. The B2C platforms are: _______ _________
3. The largest SM platform is: ______________

6.  Publicity for the Event
 Communication from show mgmt/suppliers
to both exhibitors and attendees
 Communication between attendees
 Communication from exhibitors to attendees
 Community Engagement
 Future Sales
 Gather Intelligence

7.  Who is the Community?
 Exhibitors, Visitors, Speakers, Press, Sponsors
 Who else?
 Where do they hang out?
 Depends on the industry!
 How do we regularly engage year-round?
 Most conventions & expos are horrible at this

9.  LinkedIn Groups
 TweetChats
 Google+ Hangouts
 Video:
 Vine
 YouTube
 Photos:
 Snap Chat
 Instagram
 Pinterest
 Blogging
 Content Creation

10. Before you post anything, here are ten things
to ask yourself:
1. Am I posting from the right account?
2. Does my post fit within my (or my
company’s) brand online?
3. Am I too emotional right now? (If you don’t
know, wait three hours and see if you still feel
like posting!)
Adapted from New Media Expo on Twitter Rules (#nmx)

11. 4. Would I be okay with my
mother/grandmother/role model reading this
post?
5. Will I be okay with my children (or future
children or nieces/nephews/whatever) seeing
this post when they Google me someday?
6. If a potential employer reads this post, will I
miss out on job opportunities?

12. 7. Is the post clear or could it be confusing for
some people? (This is especially important when
using sarcasm or making a joke.)
8. Are the links in the post working?(Bit.ly)
9. Does my language (cursing or otherwise) reflect
my personality and represent me well?

13. 10. Is posting a reply publicly the right choice or
would a DM be better?
11. Have I made my post short enough for
others to repost?
12. Have I used hashtags when relevant so
others can find my post? (More for
twitter/instagram than the others)

14.  Be where THEY are
 All posts should be about what’s in it for THEM.
 Push Marketing vs. Pull Marketing
 Team effort
 Who can you enlist for input?
 Use humor wisely
 8 or 10 to 1 rule
 Relevancy!

15.  Future Sales – how?
 Gather Intelligence – why?

16. True/False
1. You can use the exact same message written
exactly the same way for all social media
platforms (F)
2. Hashtags should be used on everything (F)
3. It’s true if you see it on the internet (F)
4. You can permanently erase anything that’s
been posted on the internet (F)
5. HR people never google potential
interns/workers (F)

17. True/False:
6. Pinterest has no place in business
communications (F)
7. Blogs are not Social Media (F)
Short Answers
1. The B2B platform is: LinkedIn
2. The B2C platforms are: FaceBook &
Pinterest
3. The largest SM platform is: YouTube

18.  Stephanie Selesnick
 Blog: www.internationaltradeinformation.com/
 @StephSelesnick