We know what we are about to see. The stage is set, and we’re looking back in time. For the people in the video, it seemed like a good idea at the time.It usually starts with an idea, an instinct or a mistake. But most often with good intentions.
Our audience isn’t on Twitter, they are not big into Foursquare, etc… Don’t tell people who they are social media, they’ll opt-in if they like you. In traditional media we start with a USP and design campaigns that appeal to the masses.
7 months, 12 countries, 500+ marketers, 52 brands. What goes wrong with social media projects.
Stock dropped 10% as negative PR was everywhere.
We’ve moved from USP to a mixture of USP & MBB.