2. INTRODUCTION OF THE BRAND
Durex is the world’s No.1 brand for condoms. With over 80
years experience in the bringing couples together
business, we know our way inside and outside of the
bedroom. Sex plays a fundamental role in our physical and
emotional well-being. They believe that a healthy and
rewarding life should be everyone's to enjoy. The products
are designed to enhance experience and protect adults in
their pursuit of pleasure.
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Durex, the condom brand, has been around for decades now. But what we love
about it is that it continues to reinvent itself through its ads. If there is any brand
which has been successful in talking about sex without objectifying women, it
has to be Durex.
