How Tweet It Is S S 0110


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How Tweet It Is - Using Social Media to Recruit and Retain

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How Tweet It Is S S 0110

  1. 1. INDUSTRY NAME (not required) Texas State Council of SHRM 9 th Annual Global HR Conference: Survival of the Fittest How Tweet It Is – Using Social Media to Recruit & Retain Kathy Rapp & Joni Mendyk January 14, 2010 – Houston, Texas
  2. 2. Why Should I Care? YouTube – “Did you know 4.0”
  3. 3. Where this is going… <ul><li>defining web 2.0++ and social media </li></ul><ul><li>why it should matter to you </li></ul><ul><li>how to get started </li></ul><ul><li>the business opportunity </li></ul>
  4. 4. grandpa’s web (1.0) browser, email, static web sites
  5. 5. web 2.0 (3.0, 4.0) Are you there yet?
  6. 6. web 2.0/3.0 - the user is in charge <ul><li>user generated content </li></ul><ul><li>user editing </li></ul><ul><li>user publishing </li></ul><ul><li>user authoring </li></ul><ul><li>user comments </li></ul>
  7. 7. what’s included in web 2.0?* <ul><li>im </li></ul><ul><li>sms/text messaging </li></ul><ul><li>blogs </li></ul><ul><li>rss feeds </li></ul><ul><li>wikis </li></ul><ul><li>readers </li></ul><ul><li>*represents 5% of total 2.0 terms </li></ul><ul><li>social networking </li></ul><ul><li>facebook/myspace </li></ul><ul><li>linkedin </li></ul><ul><li>podcasts </li></ul><ul><li>aggregators </li></ul><ul><li>twitter </li></ul>
  8. 8. who cares? your customers, your candidates, your kids your employees and the people who pay you $$$ as a HR Pro
  9. 9. The Top 10 Reasons Why HR Pros should invest time in social media tools
  10. 10. #10 – It Sucks to be a Dinosaur <ul><li>raise your hand if you like being: </li></ul><ul><ul><li>the oldest person in the room </li></ul></ul><ul><ul><li>left out of conversations </li></ul></ul><ul><ul><li>leapfrogged when people talk strategy </li></ul></ul>
  11. 11. #9 – Dead as a Doornail <ul><li>print advertising </li></ul><ul><li>big boards like Monster & CareerBuilder will diminish in importance </li></ul><ul><li>you’re going to have to grind to find candidates </li></ul>
  12. 12. #8 – Elvis and the Internet <ul><li>what do these things have in common? </li></ul><ul><ul><li>the establishment thought they were fads! </li></ul></ul><ul><li>why is social media, driven by the youngest generations , different? </li></ul>
  13. 13. #7 – eLearning is turning into uLearning <ul><li>eLearning – sounds web 2.0, but it’s still centralized </li></ul><ul><li>who’s seen a decrease in training $$? </li></ul><ul><li>HR pros don’t have to wait for info </li></ul>
  14. 14. #6 – You’re so vain <ul><li>and yes, this song is about you… </li></ul><ul><li>have you googled yourself lately? </li></ul><ul><li>what do candidates, employees, employers and peers see? </li></ul><ul><li>why’s that important? </li></ul><ul><ul><li>no search results = not a player </li></ul></ul><ul><ul><li>scary search results = not an employee </li></ul></ul>
  15. 15. #5 – I trust people I meet on the net <ul><li>not the guy from the Nigerian bank </li></ul><ul><li>not the guy with the Viagra deal I can’t pass up </li></ul><ul><li>I trust people/orgs with established online brands </li></ul><ul><li>so will employees, candidates, employers </li></ul>
  16. 16. #4 – You can be “professional”- just no beer bong pics <ul><li>this just in…HR pros are conservative </li></ul><ul><li>a voice within your social media domain = respect </li></ul><ul><li>you can/should keep it professional </li></ul>
  17. 17. #3 – Social networks ARE driving knowledge transfer <ul><li>Inside & outside your org </li></ul><ul><li>you can help map the strategy or be an order-taker </li></ul><ul><li>command and control won’t work in social networking </li></ul><ul><li>blocking social networks is not a “strategy” </li></ul>
  18. 18. #2 - There’s better food at Four Seasons than at Motel 6 <ul><li>leadership/knowledge based industries won’t hire in the future without the skills </li></ul><ul><li>the market pays for rare skills </li></ul><ul><li>social media supports trends companies will rely on </li></ul><ul><li>=$$$ over the course of your career </li></ul>
  19. 19. #1
  20. 20. Where to start? LURK - (read stuff) START OR JOIN a conversation - (interact) BUILD a brand - (share knowledge)
  21. 21. First, the tools… what’s worth your time?
  22. 22. What’s hot for Recruiting & Retaining? <ul><li>blogs </li></ul><ul><li>readers </li></ul><ul><li>linkedin </li></ul><ul><li>industry social networking like & fordyce letter network </li></ul><ul><li>twitter </li></ul>
  23. 23. Blogs <ul><li>website dedicated to topic or theme </li></ul><ul><li>links point to other resources </li></ul><ul><li>single or multiple authors </li></ul><ul><li>frequent entries (5x a week) </li></ul><ul><li>indexed by categories </li></ul><ul><li>readers comment to interact </li></ul><ul><li>personality-driven </li></ul>
  24. 24. RSS <ul><li>push technology </li></ul><ul><li>automatically updates </li></ul><ul><li>rss = “real simple syndication” </li></ul><ul><li>readers – ex. google reader </li></ul><ul><li>used so reader doesn’t have to visit multiple blogs every day </li></ul>
  25. 25. LinkedIn <ul><li>social networking with biz twist </li></ul><ul><li>connections = power, influence </li></ul><ul><li>viral growth </li></ul><ul><li>huge upside for recruiting new talent </li></ul><ul><li>pro version available for recruiting </li></ul>
  26. 26. Profession-based Social Networks <ul><li>facebook for professionals </li></ul><ul><li>based on your niche </li></ul><ul><li>content geared towards helping you & connecting you with others in your area </li></ul><ul><li>Ex: </li></ul>
  27. 27. Twitter <ul><li>microblogging – 140 characters or less </li></ul><ul><li>pick who you want to follow </li></ul><ul><li>who you follow has to be consistent with your philosophy on how to use </li></ul>
  28. 28. what to do first? whether you want to lurk, talk or build a brand
  29. 29. the “lurking” road map <ul><li>learn how to use Google reader & Twitter </li></ul><ul><li>use a Blog Search tool to find blogs </li></ul><ul><li>subscribe to 15+ blogs </li></ul><ul><li>follow 50 people via Twitter </li></ul><ul><li>pick a career focused social networking site </li></ul><ul><li>LinkedIn User Groups </li></ul>
  30. 31. don’t mix business with junk <ul><li>only follow sources you can learn from </li></ul><ul><li>avoid mixing personal interests with your profession </li></ul><ul><li>stop following if you don’t learn </li></ul>
  31. 32. Train wreck waiting to happen…
  32. 33. Get Going! <ul><li>20 minutes a day </li></ul><ul><li>start by lurking – read and learn </li></ul><ul><li>graduate to commenting/sharing </li></ul><ul><li>if you want to brand, then you/the org will create content </li></ul>
  33. 34. A little something for the effort… <ul><li>lurk/read=learn </li></ul><ul><li>conversation=bigger network and opportunity others don’t have </li></ul><ul><li>brand=big development, LOTS of opportunity others don’t have </li></ul>
  34. 35. Be Selfish <ul><li>Use it… </li></ul><ul><li>for professional development for your team </li></ul><ul><li>to get better at what you do </li></ul><ul><li>to tap into pools of talent </li></ul><ul><li>to connect with people who can help determine your future </li></ul>
  35. 36. and if ALL of this doesn’t get your attention… How would you answer this question?
  36. 37. how do you stay current and “in the know” related to your profession? <be careful as it could be a career changing answer>
  37. 38. Thanks… & Our Contact Details <ul><li>Kathy Rapp </li></ul><ul><li>hrQ </li></ul><ul><li>+1.713.266.8277 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: KatRapp or hrQinc </li></ul><ul><li> </li></ul><ul><li>Joni Mendyk </li></ul><ul><li>Total Safety </li></ul><ul><li>+1.281.536.5496 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>