The purpose is often hidden in the stories that a person
or an organization can tell about her / his / its past.
Nestlé was founded to save the life of a baby.
Your purpose is not what you think it should be.
Your purpose is who you can’t help being.
Question # 4
What do people, you love,
say when you tell them
about your purpose?
When Kathi shared her purpose statement with her
family and friends, this was their response:
“Yes! That’s you - all the time!”
One musician described his profound sense of
meaningfulness when his father attended a
performance of his for the first time and finally came
to appreciate and understand the musician’s work.
Question # 5
What do people,
whom you serve every day,
When writing your purpose, focus on
benefits people get from what you do.
Research shows that individuals tend to experience
their work as meaningful when it matters to
others more than just to themselves.
Question # 6
What are you sensing that
your purpose needs to be?
Evolutionary purpose means that people listen and
help the person or organization grow into
what she / he / it needs to be rather than try to
control or shape it based on their preferences.