Always wanted to travel to OzExperience doing door to door sales – trying something new and learning something about yourself that you didn’t think you could do
Middle of recession in 2009Knew I needed to do something differentPlanned the street corner stunt and called the media – landed job
Picked Coast over banks and entry level jobs at corporationsKnew I needed to expand my network and wanted to meet more small business owners – Also knew I wanted to start something on my own and wouldn’t have made those connections at the bank
Would have been easy to take Shiny Big job. Easy road isn’t always the best roadCoast was 100% commission – used to that already
Left Coast to work for Precision in November 2010 In December, convinced parents to invest $15,000Hired first developer (contract) in January 2011
Laid off in MarchEI Benefits. Got stuff off the groundAndrew quit
Spring of 2011, Still on EIFound Developer #2 on KijijiSuggested to rebuild software. Production cut by 75% and would only take $4000 to completeFAILED TO SEE RED FLAGSBLACKMAILED ME
17,000 on a product that doesn’t workStill on EIStill living with my parentsStart applying for jobs – Got hired with an ad agency
Reference Ice T video on youtube.
35,000 for web development and marketingFirst time they loaned money for softwareTook 6 months Hired 3rd developer to finish first developers work
Onelobby goes Live on Nov 1. Very exciting, show it off like its my first born.
November 17, diagnosed
Breakup, Diabetes, all the struggles from the year Mother tells me to decide Diabetes Is 400/month w/ no insuranceFound association for entrepreneurs for insurance and I kept going.STILL LIVING AT HOME
January 2012 moved into cottage in East Chezzetcook, NSFOCUS, FOCUS, FOCUS
Pitching idea to companies for OneLobby while also working at the agencyExciting – finally got some tractionAll cold call prospects, all free account, needed to build credibility in the marketplace and have people using the product
Having a foot in both worlds was taking its toll – sat down with boss at agency after the holidays and decided that I couldn’t be only giving 50% to each job, needed to dedicate myself 100% to one thing and chose OneLobby
Still a one person show, outsourcing developmentStarted to live off credit cards and lines of creditContinuing to make cold calls and gain interest
My savior. He changed my life.start up weekend, but it wasn’t until May when I called him to talk about investing that we really clicked
Talk more with BrianHe gets me to start pitching all these people and tells me he’s interested in joining the team and wants to talk more about it
meet in Halifax and we decide to go for it, he brought Jason with him
Summer of 2012 – Lots of press, lots of attention. Begin to fundraise $500,000
Seedcamp is an investing competitionOnly one from Canada invitedDidn’t get investment, but met a TON of connections like Birchmere and people I still keep in contact with today.
Move to Fredericton
Pivot from social network to event management. DebbieLanda
Hired 2 key developers incentives for good people to join start ups – risking security and leaving well paying jobs
Continue to meet with angel investorsClosed $500,000 in Nov. APPLY for EVERY Gov. program
Go to dreamforce to meet key people and early adoptersTeam buildingContinue to do interviews with early adopters via Clarity.
We used clarity while in San Fran to connect with early adopters.
Jordan's Down and Dirty Off Road Adventure
Jordan’s Down & Dirty Off-Road Adventure From Business School to Beta Testing @JordanYFC @OneLobby
Down and Dirty Off Road Adventure13 Lessons LearnedQ/A