1. The product being advertised is a drink which is sold around the world it’s a fizzy sugary
drink which everybody buys.
The brand name for the product is Coca-cola. This name has been chosen for the product
because it is happy and light hearted. This is a successful name for the product because so it
will encourage people to buy it.
The audience for the product is for everybody who likes fizzy drink and sugary drinks. For
adults, children, teenagers and old people.
The motive for the advertisement is to have fun. The mirror ball at the top of the picture.
Represents party, disco, fun, energy, exciting and other good times
The main image on the advertisement is the white coke bottle with lots of images coming out
of it. There are loads of images because there pictures of cars for adults, teddy bears for the
children and scooters for the teenagers, there buses umbrellas and rainbow. All of these
images show that anybody can drink coke.
This has been chosen because there pictures for everybody the image has connotations of
fun and excitement. This would attract the target audience because everybody wants to be
happy.
The camera distance used in the advertisement is a long shot. This camera distance has been
used because it can show you the whole image. The camera angle used in the advertisement
is a wide angle. This has been chosen because you’re drawn to the bottle and it stands out.
The typeface used in the advertisement is The word Coke is written in bold, red and it always
written in that colour and it font. And it in the white background so it stands out and the rest
of the writing is in colures white font.
This has been used because it bright and bold. It would attract the target audience because it
bright so people would buy the product.
The main colour(s) used in the advertisement is red. The colour red has connotations of
excitement. The choice of colours would attract the target audience because young people
want excitement. The logo used in the advertisement is Coke. This is successful because
know around the world. It would attract the target audience because everybody know the
name.
The slogan used for the product is “open up to the Coke side of life” This is effective because
if you drink coke you can do anything.
The language used in the advertisement is very little. The word Coke Has connotations of
being part of things .This would persuade the audience to purchase the product because
everybody likes seen being cool.
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