1. Slogan: I think that the slogan describes a new more fun style of life and a new way of living. The colours used on the slogan are white and red which stands out over different backgrounds behind the different words. Colour: There are a variety of colours that are very bright on this add and it helps the product to stand out. I think that all the bright colours symbolise fun and all the good things in life and associates with Maslow's theory, the need for friendship and affiliation. Audience: Everybody buys this product but the main target audience for this product would probably be teenagers which are associated with youth and fun. Font: The font on this advertisement is mainly just Arial except for when it says Coke that’s more of a wild fun font. Image: The image is all the fun things in life mixed with a burst of bright colours yet again using Maslow's theory of the need for affiliation and friendship. Motive: The whole advertisement represents fun enjoyment and all things good about life and shows people a good time. Product: The product is Coke. Coke is a successful fizzy drink which is known worldwide and bought by millions of people a day. Jake Romain