The document provides 20 tips for online promotion, including setting objectives, creating a communications plan, having a website and attracting followers, spreading content on relevant sites, telling a story in written, audio and video formats, focusing on products and services, targeting new customers, increasing sales relationships, gaining media coverage, building communities, asking for reviews and ratings, offering freebies and guarantees, grabbing attention, organizing online events and webinars, sending gifts, networking, and maintaining good customer relationships.