2. Taxi Advert
This advert is on a taxi this could be
aimed at more older people ages
between 20-30 who are more likely to
get a taxi. The style is very simple yet
effective as you are able to tell exactly
what it is advertising just by looking at
it, you don’t have to read into any
information to see the brand.
The reason that they have made it easy to see is because it is on a vehicle, it
will be moving and they need people who see the taxi passing to see the
drink. The style is kept in the same style as you would see on the drink
themselves. The reason for this is again so people know exactly what it is
adverting straight away. The logo of Irn Bru is visible to see from far away and
it is on the side of the car so you will see it as it is going past. The colour
scheme and overall look is kept the same as the original Irn Bru style.
3. Taxi Advert
Orange and blue
to match the
house style
Covers the whole
car not just one
area
Includes the makes
of the product
The logo so people
can see the product
The font is a clear font so
you can see from far
away
Logo is placed in
area which is easiest
to see
The text is big enough
to see from far away
or as the car is passing
4. Website Advert
This advert is on the website and this
could be aimed at people aged 16 to
30 as these are people more likely to
come across this site. The style is the
same as the irn bru style because it is
the website it wouldn’t make sense
to not have the same colour scheme
and logos as the drink itself.
The style is kept in the same style as you would see on the drink themselves
this is because they have a house style within this product to keep every
product they make all the same this includes the drinks as well advertising.
The logo is displayed clearly on the drink within the advert and it is made
bigger than anything else on the page so you are able to see it straight away.
The colours of the advert are slightly different because it is more white but
this is because the drink is the sugar free and the can is a silver colour so
they have matched the advert with that. They have kept the blue and
orange because of the house style.
5. Website Advert
Changed the
colours to match
the product
Has description
about the product
Changed the can to a
plain colour because
it represents that it
has no sugar inside
Still includes the
orange and the blue
even though the can
colour has changed
Logo is kept the same
so you know what
product it is without
reading it
Has option to read
more about the
product
The logo is in
the centre so is
easy to spot
6. Bus Advert
This advert is on a Bus this could be aimed
at more older people ages between 18 -30
this is the age range that are most likely
see this and read it. The style is very
simple yet effective as you are able to tell
exactly what it is advertising just by
looking at it, you don’t have to read into
any information to see the brand.
The reason that they have made it easy to see is because it is on a vehicle, it will
be moving and they need people who see the bus passing to see the drink. The
style is again kept in the same style as you would see on the drink themselves
because of their house style. The logo of Irn Bru isn’t that visible to see from far
away and it is on the side of the bus as is it quite small, but the rest of the images
and colour suggest that is it a irn bru product, therefore people will know what
brand it is advertising. The colour scheme and overall look is kept the same as the
original Irn Bru style.
7. Bus Advert
Has blue and
orange because it
is their house style
Has a slogan to go
with the product
persuading people
to buy it
It is placed in the
centre of the bus so
everyone can see it
Has the can on to
show exactly what
the product looks
like
Has a funny
image to go with
the product
suggesting that it
is a fun drink
Its bright and
bold to catch
peoples attention
8. Poster
This advert is a poster this could be
aimed at more older people ages
between 20-30 who are more likely to
understand the jokes been made. The
style is very simple and you are able to
see by the colours that is is irn bru that
is been advertised, you can also see
the can at the bottom. They have stuck
with the house style of colours
because then when you look at is you
are able to see that is it irn bru.
They haven’t included a main logo on the poster but they have included the
can of irn bru and put that at the bottom so you can see that, and they have
used that can as the logo for these posters.
9. Poster
Has images to
match with the
text
Has a fun font to
go with the joke
and to look as
though someone
has wrote it
Has jokes to go
with the images
All the images
are black and
white to make
the product
stand out
Used orange
and blue
colour scheme
Includes the
can as a logo
Jokes also there to make
people read them and
remember to product
Includes word suggesting
that the drink is good
10. Current Irn Bru Design
This is the current Irn Bru 32 design. The style is kept in
the same style as you would see on the drink
themselves. It has the colours blue and orange because
these are the two colours that have been used ever
since this product was made. Everyone knows that
these two colours associate with Irn Bru. This design
also has the name of the product in the same colours
and fonts as it always has been, this is again because
everyone knows that to look for if they are looking for
this drink. Then they have included ‘energy drink’ under
the name so when people are buying this they know
that it isn't the original it is the energy version. Then
there is the number 32 that is highlighted underneath,
it is also made a lot bigger than the rest of the writing.
They style is kept in the same style as you would see on
the drink themselves.
11. Other Drinks Advert
These are other energy drink adverts. They are all similar in a way, because you can see that they
all use the same techniques with the colours and style. The colours are made dark, while the
product is bright and has bold colours, this suggests that the drink is a source of energy which is
exactly what is it. They also all include slogans that tell you that it will give you energy but in a
more interesting way such as ‘Unleash the Beast!’ this is saying that you could be having a dull
tired day and if you drink that drink you will change and become a ‘beast’ with energy to do
everything. They all have they're own colour scheme and house style. Such as the first one is
black and blue, and they have used blue for the drink and blue for the text, they have also used
blue for the glow behind the image of the drink. Then the second one used black and green, and
they have used the same green for parts of the text and the glow behind the drink. Then the
third one is using red and gold. They have used red and gold from the can and matched it with
the sun set image behind it.
12. Other Drinks Design
The logo is in
the centre so
you can see it
clearly
Used blue and
silver colour
scheme but
added a twist
They have
used red for all
the text
On the opposite side,
they have alternated
colours
They have included
a bull in he logo to
go with the name
Instead of making the
line down the middle
straight they have made
it slanted to make it
more interesting
Included small
details about the
drink at the
bottom
13. Idea 1
Easy to read font
bold colours
Short simple slogan
Includes who
made the product
Big name so easy to read
I like that the name of the drink is clearly shown in the centre and I also like
that the colours are bold and you can see them from afar. The colours are kept
the same as the house colours so that without reading any text you know
exactly what the product is.
14. Idea 2
Clear font
Says why is different
Simple colouring
Bold name
Includes short slogan
Same colours
used in some
areas
This one has used colours to represent what is inside the drink. I like hat the
usual colour scheme is orange and very bright but as this product has no sugar
they have taken away the bright colours to show that the drink has no sugar.
15. Idea 3
Bold price
label
Bold text explaining
why it is bigger
Same colours as
house style
Shows it is a
limited edition
Bold clear font
used
Label showing who
made the product
This is a completely different can as it says it is a special edition. It is a lot bigger
than the usual can and they have done this for the period of summer so you get
more drink for your money.
16. Idea 4
States who made it
Bold font
Limited edition stated
clearly
Added fire for effects
Black and red used for
fire
Name clearly shown
This drink is another limited edition drink but this one is a hot fiery drink. I like that
they have represented the drink by the colours on the can. They have used black and
red which suggest dangers and fire, which is what they have tried to create within the
drink. So with mine I am going to use colours to represent the drink.
