2. Every mile of UK beach is said to be polluted with, approximately 5,000 pieces of plastic.
EnviroBox is set on reducing these daunting statistics, our biodegradable products and
generous donations of profits to cleaning the coasts, are just two of the many ways in which
we operate ethically.
Using new methods Global Earth has created an everyday lunch box which, when done with
composts back into the planet. Whether you’re a student or a full time worker EnviroBox is
perfect for your packed lunch, It will keep your food fresh and your conscience clean.
3. EnviroBox targets itself at younger generations, their strong willed personality and desire for
change makes them an attractive group to associate with. Teenagers and young adults are the
future of the human race therefore, it’s their responsibility to start to make a difference. The
current state of our environment is concerning to say the least, and will be detrimental if we
continue with increasingly harmful processes. EnviroBox’s USP which is to clean up plastic
polluted beaches in the UK makes them appealing to the younger generation, which a
significant proportion of is conservationists.
Target Audience
4. Colour Scheme
The target audience has influenced several elements of EnviroBox’s house-style, most significantly would
be the colour scheme. A lot of thought has been put into choosing an appropriate series of colours,
originally I planned on using minimalistic colours (i.e Black, white) because of the aesthetic appeal it has
towards millenials. however, I felt it lacked energy which was necessary in creating colour harmony.
Eventually, I established the general palette of colour which would be used in EnviroBox’s house-style,
they consist of subtle pastel colours. There are a couple of light blues, providing the energy needed to
contrast with calmer colours (i.e deep blue, dark green and light grey), this contrast creates a balance
between chaos and dullness allowing the viewer to appreciate the variety chosen. I wanted to choose a
shade of green to be featured as I believe it makes a strong link to the environment, as green is a
prominent colour in vegetation. The color scheme is an important part of brand recognition and, I think I’ve
chosen an appealing set which the viewer will want to remember.
5. A sense of importance is one of the many visions I have for EnviroBox and I believe I can
portray this through the typography. To achieve this I researched several fonts to find the ones I
thought stood out. The R&D that I undertook enabled me to narrow down my options, I’m
currently favouring Comfortaa however, bold fonts like Impact still remain a potential option. My
reasoning for choosing these fonts stems from the uncommon lettering making them stand out
amongst other (more common) fonts. Therefore, this would help build upon brand recognition as
people are unfamiliar with my choice of fonts (one of the most common fonts in advertising is
Helvetica) and, if appealing they’ll remember it.
Despite me preferring Comfortaa, it’s necessary to mention that Impact creates more of an
atmosphere of urgency which, I’m trying to emulate in the advertising. I will have to keep this in
mind when creating visualisation diagrams.
EnviroBox
Comfortaa
EnviroBox
Impact
Typography
6. Slogans/Taglines
Like most businesses I want to create a slogan for the product that is short, memorable and captivating.
Some slogan ideas include:
-Live Greener
-Invest in your future, EnviroBox
-Be different
When trying to develop a slogan I looked at several existing ones for well-known products, for example
Coca-Cola’s slogan is ‘Open happiness’. I noticed that most product’s slogan did not necessarily
mention the product, this I thought was useful as it meant I didn’t have to think about including things
like products name in the slogan, to create a link.
My tagline needs to represent the business producing EnviroBox, Global Earth. Global Earth is a
charity that focuses on cleaning polluted plastic on UK beaches so, this information will influence the
tagline I create. Some ideas include:
-Live your life cleaner by thinking a little more greener
-Building your future
-Global Earth, Cleaner beaches
7. Mood boards
Mood boards were a planning document that I utilised in the drafting of EnviroBox, I found
them useful in generating a style for the product and the advertisements associated with
them. I created a series of collages to layout my ideas for example, in one of the
moodboards displayed the house-style for Global Earth (and EnviroBox) this consisted of
colour schemes, typography, potential logos (ect.). Not only did the use of this planning
document help build upon ideas it also assisted me in shortening down some of my
options for example, when regarding the typography, I initially had several potential
alternatives but, they had to be limited in order to fit in the mood board. Limiting my
choices early on will influence how I create future documents like, visualisation diagrams
as certain elements will reflect how they look. It also prevents time being spent later on
deciding on what features would look best.
All of the moodboards featured the environment (and plastic pollution) as the main factor.
To express this, I consistently used pictures of the environment, polluted beaches, similar
campaigns and the colour green. The moodboards I created have allowed me to develop
my ideas around the product so, that I don’t deter from the client brief. This creates a
higher chance of the advertisements being successful.
8. Visualisation diagrams
The visualisation diagram i created displays what I intend on making the print
advertisement for EnviroBox look like. My inspiration for the visualisation diagram
comes from
The design features the logo in the top left, I’ve chosen to have it there because it’s
one of the first thing that the viewer sees so, they’ll know
clearly who the product is manufactured by.
In the centre I’ve drawn a picture of the product being used in an office environment.
In the final product this will be a photo rather than an illustration, it’s purpose is to
relate to the segment of the population we are targeting who are, young adults
working in the same or similar surroundings.
Underneath the photo is where I start to incorporate text, I’ve focused on keeping the
writing to a minimum in order to keep the viewer engaged. To help stimulate shock
from the viewer I have chosen to feature a fact about plastic pollution, this is followed
by the product’s slogan both of which are short and therefore, are more impactful on
the consumer. Impact font will be used for these pieces of text, this is to contrast with
the logo creating a variety that is visually satisfying.
Most print advertisements have a designated area where they include details about
the product that are less important, the bottom left is where I have chosen to put this,
to the right of it is the company who manufactured EnvirBox’s logo
9. Flat plan (For the print advertisement)
Space for logo in the top
left.
Space for image of EnviroBox being
used in an office environment
Space for Fact about
plastic pollution
EnviroBox’s slogan
will be situated here
Global Earth’s
(Parent company)
logo/thumbnail
Small print information
about product
10. Storyboard (audio visual advertisement)
When approaching the storyboard for the audio visual
advertisement, I wanted to include statistics/information
regarding plastic pollution however, I didn’t want to lose the
interest of the viewer. To remedy this potential issue I used
both facts and a short story, this creates a contrast between
shocking the viewer and entertaining them which, I believe
will not bore the viewer or saturate the message of the
advertisement.
The advert opens with an establishing shot moving over a
plastic polluted beach, the lighting in this scene will be dull in
order to set a rather melancholy atmosphere.
Accompanying this scene is a narration reading out a fact
about plastic pollution, this is to shock the viewer.
The second scene is another establishing shot of a busy
street (cars, people, ect). The dull lighting remains
prominent throughout the following scenes. Following this
shot is an over the shoulder shot of an office employee, the
main source of lighting in this shot is supplied by the glow
from a computer, the camera moves inwards displaying a
headline about plastic pollution on the screen. The camera
switches to an extreme close-up of the employee who has a
sad/perplexed expression on their face.
The 5th shot is another extreme close-up, the focus of this shot is
a clock which, has just reach 12:00. There isn’t much to this scene,
its purpose is to indicate to the viewer that it is ‘lunch-time’.
The next shot is a close-up of the employee and the product, he
looks significantly happier and the lighting is a lot more brighter, a
narration is used to explain what the product is.
The final shot before ending scene of the logos is the same as the
first with a few differences. The beach isn’t polluted it is filled with
people and the lighting is bright
11. Assets table
Asset Purpose Source
Stock footage of beach Establishing shot at start and
finish of the a/v advert
Stock image/video websites
Busy street footage Establishing shot in the a/v
advert
Stock footage websites or filmed
independently
Computer To provide glowing light and as a
prop in filming
Studio resources
Clock To indicate it is 12:00 in the shot Studio resources
Actors Acting throughout the a/v advert Email teacher for permission to
use students
Desk (office area) To indicate to the viewer that the
filming of some scenes is taking
place in a working environment
College resources- Contact
teacher to get permission to use
their office
12. Asset Purpose Source
Lunchbox/EnviroBox The product will be shown in
both advertisements to help build
brand recognition
Plain lunchbox, can be
purchased from various shops.
Costumes (e.g. suit) Worn by the actors during the
filming to indicate that they are
office workers
Costumes are already owned.
The purpose of this assets table is to inform the production team of all of the visual
components that I want to include in the creation of the advertising campaign. It
mainly consists of the props (e.g. lunchbox)however, I have included some shooting
locations like, an office. I further explain what the purpose of each item is and follow
it up with how it will be sourced for example, stock footage will be used in the first
scene and will be obtained by buying a license from a stock content website.
13. Resource table
Resource Purpose Source
Computer To store footage and operate
software on.
College/Studio resources
Editing software (e.g Photoshop,
Illustrator, Premier Pro)
Editing and compiling each
component to create the final
adverts
College/Studio resources
Cameras Filming certain scenes (e.g close
up on the clock)
Studio resources
Lights To increase quality of filming
(e.g. prevents grainy filming)
Studio resources
Microphone/recording software To record the narration Studio resources
Tripod To ensure filming is stable and
not trembling
Studio resources
The purpose of this resource table is to display all the resources that I will need to assist
me in the production of the advertisement campaign for example, editing software will be
necessary when editing digitally and compiling all of the components to create the
14. Hazard Potential harm Test/Outcome Comments
Filming in dimly lit areas
may cause people to
trip over
Damage to equipment,
crew and/or actors
Undertook a recce in
filming area
Could be a potential
issue however, lighting
will always be at the
minimum level to what
is visible.
Tripping over cables
(i.e. from lights)
Damage to equipment,
crew and/or actors
As part of the recce we
laid out cables.
Concluded that it would
not be a significant risk
if the cables are
organised, highlighted
and taped to the ground
Dropping cameras (or
other equipment)
Damage to equipment
(and whoever is
operating it)
Taken measures to
reduce the risk (e.g use
of camera stabilising
accessories to keep
them sturdy)
Still a risk however can
be avoided by using
experienced people and
other equipment to
ensure stability
Not having the correct
right to the stock
footage (if used)
Potential lawsuit (or
other legal
complications)
A license for the chosen
stock footage will need
to be purchased
The license must
outline that the footage
can be used for the
purpose of making an
advertisement
Risk assessment
15. Hazard Potential harm Test/outcome Comments
Incorrect use of
equipment (e.g.
speaking too loud into
the
microphone/recorder)
Risk of
damaging/breaking
expensive equipment
which can lead to delay
and unwanted costs
Having experienced
people operate/show
how to use the
equipment
Not a severe risk.
Not storing
footage/images
correctly or safely
Could lead to the
corruption/destruction
of files which would
mean scenes have to
be filmed again
Use of external
hardware to store
footage on and
computers are
protected with antivirus
software
Risk is very minimal
This is the risk assessment that I have created for the production of the adverts, it
outlines any potential risks, how they’ve been tested to determine the degree of risk and
how to mitigate against potential hazards.
