B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Media advert
1. This is a clip of the
coca cola advert .
It persuades you to
buy coca cola and
always comes on
when it time for
Christmas and is
effective because
they brought the
Christmas theme to
it so more people
will want to buy it
because there in
the Christmas
mood.
2. This is of the same
concept
(Christmas) and is
just as effective. It
shows father
Christmas drinking a
bottle of coke. Its an
animated part of
the advert and is
part of the coca cola
advert . You can see
father Christmas
smiling and
enjoying the coke.
3. This advert is
effective because it
says the coke side of
life and it persuades
you to get a coke
because it is an
effective way of
persuasion. Its all
about happiness
and its saying that
the coke side of life
is happy and that
you will be happy
once you’ve taken a
sip of it.