The advertisement is for Coca-Cola, targeting teenagers and children. It uses bright colors like red, simple fonts, and images of toys surrounding the Coca-Cola bottle to convey excitement and fun. The goal is to persuade viewers that drinking Coca-Cola will provide enjoyment by fulfilling one's needs, as suggested by the slogan "open up to the coke side of life."

1. The product being advertised is a fizzy drink.
The brand name for the product is Coca-Cola. This name has been chosen for the product
because it has connotations of fun and liveliness which also uses alliteration. Also its quite a
fun name nothing simple or boring. This is a successful name for the product because
alliteration is quite memorable so it’s a name that you wouldn’t forget.
The audience for the product is teenagers and children, because the advert doesn’t have a lot
of writing and has a lot of toys around, which suggest it could be for all ages really. Also they
toys suggest it could be a hole lot of fun for them to enjoy, and its like there trying to bring
back childhoods.
The motive for the advertisement is trying to persuade the audience to buy and drink the
product. It suggest that by drinking the product it shall give you a lot of enjoyment and
excitement by the little fun toys that it shows.
The main image on the advertisement is the Coca-Cola bottle also surrounded with toys. This
has been chosen because it’s the main product itself but in an animated version. The image
has connotations of enjoyment and excitement. This would attract the target audience
because they think it would be energising and bring out the excitement.
The camera distance used in the advertisement is a long shot; this has been used to show a
variety of emotions.
The typeface used in the advertisement is basic and bold lettering. This has been used
because it is very clear and understandable to read It would attract the target audience
because they don’t have to read much and its very simple also the colour stands out from the
background colour and is more visible and clearer to read.
The main colour(s) used in the advertisement is red. The colour red has connotations of love,
romance, adventurous, fun and danger. The choice of colours would attract the target
audience because it’s very bright and bold, which makes it stand out and catch the audience’s
eye.
The logo used in the advertisement is the word “coke” in red and bold, inside a white coke
bottle. This is successful because it’s an animated and mini version of the actual product. It
would attract the target audience because it’s very simple and plain nothing to complicated.
The slogan used for the product is “open up to the coke side of life” This is effective because
its not only stating but this can also refer to Maslow’s theory of need to survive and also need
to find the meaning in life. This shows that’s it’s to be fun whilst drinking the product, by the
little images surrounding the logo.
The language used in the advertisement is emotive; this suggests that when you drink the
product your life will be fulfilled. Therefore adults and teenagers would want that, so this
might help persuade them to purchase the product.