1. Product This product is M&M which is a colourful chocolate with letter on them. Shaped in to a key board Audience The target audience is for teenagers because it a keyboarded and teenagers are more in technology. Colour There are a variety of bright colours that catch the eye and drawn the attention to people . Slogan The slogan is “communication just got sweeter” this refers to the M&M shaped as a keyboard. Font The word “communication just got sweeter ”The font is in a fancy font aimed for teenagers Jack Reading Dyers theory if you eat M&M you will meet the inadequacies of exhaustion and isolation and be full of energy and part of a group. Maslow theory This advert is for the need to survive and need for affiliation or friendship Image The sweets is set out as a keyboard because teenagers spend most of there time on computers