PPT

1. What presentational devices are used to
persuade the audience?
The ‘Quit smoking’ advert uses colour to draw the audience into the
advertisement. The use of the colour red is used as the background
of the advert. The connotations of the colour red suggest that people
who smoke may be in danger, and your eyes are automatically drawn
to the advert. Furthermore, the use of the white text and ‘Smokefree’
logo makes it stand out more.

3. What presentational devices are used to
persuade the audience?
• Write a P.E.E paragraph, answering this question.
Answered the question (named a presentational device)
 Identified the denotations
 Explained the connotations
 Analysed the effect of the presentational device
Challenge –
Comment on the
effect and how
important the
presentational
device is!

4. What presentational devices are used to
persuade the audience?
P: The Cola-Cola advert uses to persuade the audience to
purchase Cola.
E: Give an example of the presentational device (what colour/what image)
E: The connotations of the presentational device suggest
The target audience are people who want to

5. Peer Assessment
Peer assessed by:
 Answered the question (named a presentational device)
 Identified the denotations
 Explained the connotations
 Analysed the effect of the presentational device

6. Model answer
The Cola-Cola advert uses colour to attract us to the advertisement. The
use of the white background, and the vibrant foreground, showing the
bottles of Coke which are red and brown. The clash of the background and
foreground make the two bottles of coke stand out, and you can see the
small speckles of Coke splattering out to show that they have clinked. The
white background has connotations of a happy event, such as a wedding,
party or could even be the sky. The foreground highlights the liquid of the
coke with a slight glow, which makes it extremely attractive. The colour is
extremely effective because it immediately attracts your attention, even if
you are far away and fixes your eyes onto the coke bottle and names
straightaway.

7. Model answer
The Cola-Cola advert uses colour to attract us to the advertisement. The
use of the white background, and the vibrant foreground, showing the
bottles of Coke which are red and brown. The clash of the background and
foreground make the two bottles of coke stand out, and you can see the
small speckles of Coke splattering out to show that they have clinked. The
white background has connotations of a happy event, such as a wedding,
party or could even be the sky. The foreground highlights the liquid of the
coke with a slight glow, which makes it extremely attractive. The colour is
extremely effective because it immediately attracts your attention, even if
you are far away and fixes your eyes onto the coke bottle and names
straightaway.

8. Preparing for P.E.E
assessment
LO: TO PREPARE AND UNDERSTAND THE ASSESSMENT OBJECTIVES,
AND ANNOTATE THE ADVERT THAT WILL BE USED
Wednesday, 02 March
2016

9. Assessment Question
What presentational devices and language
devices have been used to make the advert
persuasive?

10. Presentational Devices
Image
Text
Caption
Slogan
Logo
Foreground
Background
Colour

11. Language Devices
Facts and Opinions
Emotive Language
Address the audience
Rule of three
Repetition
Rhetorical questions
Alliteration
Hyperbole

13. Assessment Objectives
 Write at least 4 P.E.E paragraphs
 Tell me why it is persuasive
 At least 1 paragraph has to be on language devices
 Has to include a introduction and conclusion

14. Plenary
On your post-it note, write down what you think is the most
persuasive device and why