1. The ad on Coca Cola is categorized under Happiness. Coca-Cola to Uncap
'Open Happiness' is a catchy frame of logo and an eye opener as new Ad Push,
which seeks to tap consumers' longing for comfort and optimism, bears stamp of CEO
Kent. The product being advertised is a famous drink .
The brand of the product is Coca Cola. This is a successful name for the
product because it is very simple and easy to remember as it is also alliterative.
The target audience for this bicarbonate drink product is children and
teenagers because it has a lot of toys which children like, but I also think it is aimed
at adults too to bring out the child in them. This advertisement attracts it target
audience because of the colour red, the images are very colourful and children like
colour and toys so it draws their attention straight away. It is very bold and eye-
catching the red is very bright.
Coke seems to be taking that sentiment to heart. A planned Super Bowl ad known as
"Avatar," which will feature a remix of an Elvis song, is expected to illustrate how
people don't really talk anymore. Thanks to gadgets like BlackBerrys, a person
familiar with the matter says. In the spot, a boy enters a diner and sits next to an
ogre. The two reach for a Coke and, suddenly, the ogre turns into a pretty girl. This
kind of technique really attracts the audience especially their favourite characters
are used. The image has connotations of Avatar features. This would attract the
target audience because it is very colourful and bright.
The motive for the advertisement is to draw the audience’s attention to buy the
product and also to fulfil a need according to Maslow’s theory that human behaviour
is focused on satisfying certain basic types of needs. Adverts are designed to show
us on how buying or using a product can help you to satisfy these needs. I think this

2. product fulfils the need to survive, need for affiliation and the need to find meaning in
life according to Maslow's theory.
The camera distance used in the advertisement is a long shot; this has been used to
show a variety of emotions. There is no camera angle in this advertisement. The
typeface used in the advertisement is small but big enough to read. This would
attract the target audience because it is very bold and catchy.
The main colour used in the advertisement is red. The colour red has connotations of
fun, adventure, romance and danger mainly in this advert it is suggesting fun. The
choice of colours would attract the target audience because it is very bright and
catches most people’ s attention
The logo used in the advertisement is the coke bottle. This is successful because it
is a known brand. It would attract the target audience because it is known and when
they see the advertisement they will know what it is selling.
The slogan used for the product is ‘Coca-Cola to Uncap 'Open Happiness'.’ This is
effective because also referring to the Maslow theory it’s a need to find meaning in
life particularly in this product it is suggesting life is for having fun we can see this
because of the small images in the advertisement there are images of Avatar with
very bright colour and stands out which are normally connotations of fun and
excitement.
The language used in the advertisement is catchy especially the slogan ‘Coca-Cola
to Uncap 'Open Happiness'’. The word life has connotations of philosophy and the
meaning of life. This would persuade the audience to purchase the product because
it is focused on fulfilling a need and it makes you thirsty for it because it catches the
audience attention so you are more likely to be thirsty
It is an interesting advertisementthat could attract the customers both the children
and adults.