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
In terms of gender my product targets both male and
female. I have featured a male as the front cover
photograph but he does not appear too masculine to
discourage a female from being interested in the product. I
have also used unisex colours to create that universal
approach. In terms of ethnicity the product targets a mixed
ethnicity in terms of primary research a wide range of
ethnicities are interested in the genre of music I have
chosen, this information was obtained when I created my
questionnaire.
 In terms of secondary research the hip-hop R&B magazine
demographic is aimed at male and female though it has an
audience of 75% male as it is mostly very masculine based,
though women are still interested. In addition to that
secondary research suggests that the ethnicity in the hip-
hop R&B population has varied greatly since the 19
hundreds. More ethnicities are attracted to this genre in this
day and age; over 50% of nonblack ethnic groups are
interested in this music genre.

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Evaluation Q4

  • 1.
  • 2.  In terms of gender my product targets both male and female. I have featured a male as the front cover photograph but he does not appear too masculine to discourage a female from being interested in the product. I have also used unisex colours to create that universal approach. In terms of ethnicity the product targets a mixed ethnicity in terms of primary research a wide range of ethnicities are interested in the genre of music I have chosen, this information was obtained when I created my questionnaire.
  • 3.  In terms of secondary research the hip-hop R&B magazine demographic is aimed at male and female though it has an audience of 75% male as it is mostly very masculine based, though women are still interested. In addition to that secondary research suggests that the ethnicity in the hip- hop R&B population has varied greatly since the 19 hundreds. More ethnicities are attracted to this genre in this day and age; over 50% of nonblack ethnic groups are interested in this music genre.