The document discusses the target demographics for a music magazine product. It aims to attract both males and females through the use of a male cover photo that is not overly masculine and unisex colors. Research also found interest in the genre of music chosen came from a wide range of ethnicities. Secondary research showed the target demographic is split 75% male and features varied ethnicities, with over 50% of nonblack groups interested in hip hop and R&B music.

2. 
In terms of gender my product targets both male and
female. I have featured a male as the front cover
photograph but he does not appear too masculine to
discourage a female from being interested in the product. I
have also used unisex colours to create that universal
approach. In terms of ethnicity the product targets a mixed
ethnicity in terms of primary research a wide range of
ethnicities are interested in the genre of music I have
chosen, this information was obtained when I created my
questionnaire.

3.  In terms of secondary research the hip-hop R&B magazine
demographic is aimed at male and female though it has an
audience of 75% male as it is mostly very masculine based,
though women are still interested. In addition to that
secondary research suggests that the ethnicity in the hip-
hop R&B population has varied greatly since the 19
hundreds. More ethnicities are attracted to this genre in this
day and age; over 50% of nonblack ethnic groups are
interested in this music genre.