The magazine targets males aged 16-19 from a low-income, mixed ethnicity background who enjoy UK hip-hop music. It attracts this audience by representing "aspirer" and "succeeder" psychographics through props depicting bling culture and hip-hop fashion trends in images and bold typography, symbolizing the importance of image in the genre and setting trends for fans to follow.

1. Evaluation Question 5 and 4 - Who would be the audience for your magazine? and how did you attract them to your magazine?

2. The target audience for my magazine is males aged 16-19, of mixed ethnicity and education and of a low income level, they also must be fans of the UK Hip-Hop genre. The cast from the sci-fi comdedy blockbuster Attack the Block are a prime example of my target audience prodomately male, mixed ethnicity and from lower class backgrounds

3. Through my analysis of psycographics I have decided that my audience will be a mixture between the aspirer and succeeder I have represented these psycographics through a number of ways, one way that I have represented these psycographics is through my use of props, in my main image on my double-page spread I used props such as a large bottle of brandy, cash, various mobile phones, a gucci box, a roulette spinner and mat, and a marbel ash tray all of these props represent the bling culture within the hip-hop genre which is characterised in the succeeder psycographic these props also sybolize hip-hops fashion which is all about showing off how much money you have increasing your rep. When choosing my typography I choose a clean edged bold font signifing the importance of image within the genre, Within Hip-Hop your style is as important as your talent creating a genre where keeping up to date with the lastest and most expensive trends is as important as keeping up to sate with the lastest sounds these new trends are genreally set by artist which this shows how the aspirer is embodied within the genre. This picture is a prime example of Hip-hop bling culture This is an example of Hip-Hop trend setting, when Kanye West When first wore these sun glasses in his video for the number 1 song Stronger, the glasses where un heard of, three months later they where one of the most popular sunglasses designs about and now can be found anywhere in the world