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It Takes a Village to Raise a Cupcake Brand
- 1. MARI (LIKE SAFARI) CEO & FOUNDER, FOILED INC. TO RAISE A CUPCAKE BRAND IT TAKES A VILLAGE
- 3. EVERY JESSE NEEDS A ZACK
- 4. How can we be like Zack? 1. SHOW THAT WE care.
- 5. TTTT We Care $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
- 6. SHOW THAT WE care BE RESPONSIVE. NO MATTER WHAT. •Respond to Tweets •Respond to Facebook •Respond to e-mails •Respond to blog posts •Respond to Pinterest pins •Respond to press writeups •Respond to Google+ shares •Respond to Yelp reviews BE PROACTIVE. NO MATTER WHAT. •Proactive customer care •Proactive shout-outs •Proactive follow-up calls •Proactive “we messed up!” •Proactive crowdsourcing •Proactive sharing others’ news •Proactive gratitude •Proactive genuine compliments Make it about them.
- 8. PARTIAL CLIENT LIST, YEAR 1
- 9. The staff is attentive and makes you feel like you’ve been friends since high school cheerleading tryouts! -VERONICA P., MCDONALD’S CORPORATE I attended Foiled Cupcakes’ anniversary party and I just can’t get over the company culture – they truly care about their customers. Fantastic! - PAMELA V., NATIONAL ASSOCIATION OF REALTORS Foiled’s service was second to none from start to finish, and I will order again based on that. - NORA D., CHICAGO CUBS
Editor's Notes
- OUR STORY – HOW WE GOT INVOLVED WITH SOCIAL MEDIA